Development of pet industry

The success of catering franchise is obvious to all. Look at the success of KFC and McDonald's, and then look at the current scale of Wal-Mart, all thanks to franchising, a sharp weapon to open the market. With the rise and development of the pet industry, its development situation is also varied. Under the influence of the global financial crisis, the pet industry is also rethinking what kind of situation it will present to minimize the disadvantages brought by the crisis. Franchising has become the unanimous recognition of pet merchants, and more and more pet shops will develop into the mainstream trend by franchising in the future.

Practice leads to true knowledge. Long-term practice has proved that franchising is a successful business model. The United States is currently the most developed country in franchising. Compared with China, the pet industry in China is booming, and it is in urgent need of a technical and professional form to serve the market. Consumers are increasingly favoring simplified, professional and standardized shopping behaviors, and franchise services are becoming more and more urgent. Because franchise chain stores have the advantages of clear positioning objectives and "customer-centered" service attitude, they go deep into consumers' psychology.

From this point of view, the development of franchising in the pet industry also has its necessity: First, China has gradually entered the ranks of big pet countries, although pet food and pet products are still in the emerging stage in the market environment of China. Data survey shows that the total number of pets in China increased by nearly 500% in the eight years from 1999 to 2007. According to incomplete statistics, the total number of cats and dogs in China currently exceeds 200 million, and it is expected to reach 500 million in 20 15. In 2008, the annual output value of China's pet industry was about 20 billion yuan, with an annual growth rate of over 30%, accounting for about 60% of the world. During the period of 20 10, the annual output value of pets in China doubled compared with 2008, reaching 40 billion yuan. Furthermore, as an emotional consumption industry, pets have long lost their original animal identity and become a member of the family. The product requirements of this emotional consumption industry will be more demanding on goods and services, and emotional consumption has obvious advantages in all consumer industries. Finally, the development of national economy has given great support to the development of service industry, and also provided important support for joining chain stores. At present, the annual per capita GDP of some coastal cities in China has reached 3000 ~ 5000 dollars. Even if this standard is the standard of developed countries, as long as it reaches this standard, it proves that the pet industry should achieve all-round development.

Article source: Chapter 3 of the Petdog Pet Industry Report