It tortured the king.

Wang Jianchao never imagined that there would be a "super rags king" in his career. After graduating from China Institute of Science and Software, he successfully entered Microsoft China and became an enviable IT elite.

Within five years, Wang Jianchao worked as R&D engineer and product manager successively. He is ambitious and bent on changing the lives of hundreds of millions of people by writing code. But gradually, he found that a huge company like Microsoft is actually affecting the world in a holistic way. As an individual, very little can really be changed.

On one occasion, Wang Jianchao went to Microsoft headquarters in the United States on business. After eating in Microsoft restaurant, he took out the garbage, but he was dumbfounded by five different brands of trash cans. Although Wang Jianchao knew the garbage classification, he didn't expect it to be so fine here! The American colleague next to him saw his embarrassment and told him how to allocate it in a friendly way, which solved his embarrassment. Wang Jianchao was deeply touched by this experience: the environment is decided by everyone, and if everyone is doing these things, it can make the environment better.

After returning home, Wang Jian saw a picture called "Garbage Besieged City" while browsing the news. In the picture, the vast Beijing is surrounded by hundreds of garbage dumps, suppressing despair. "It turns out that our living environment has been so bad." Wang Jianchao once again suffered a huge impact. He searched a lot of information, and found that China's garbage disposal capacity lags far behind the growth rate of garbage, and many cities are facing the dilemma of garbage siege.

In 20 10, Wang Jianchao left Microsoft with an annual salary of several hundred thousand yuan to work as a product director in an electronics company and accumulate entrepreneurial experience.

A good friend of Wang Jianchao founded Green Earth Environmental Protection Technology Co., Ltd. in Chengdu, which is to recycle urban garbage. Knowing Wang Jianchao's idea, friends warmly invited him to start a business together.

"Green Earth" was inspired by an American company called Regenerative Bank. For every 65,438+00 pounds of renewable garbage delivered by residents, the Regeneration Bank pays the residents $5 and deposits it in a special bank card, which residents can spend at participating businesses. Do public welfare in a commercial way and truly solve practical social problems. The operation mode of "Green Earth" inspired him. Isn't that what he always wanted to do? On 20 1 1 year, Wang Jianchao quit his job and came to Chengdu with his pregnant wife, joined the "Green Earth" and started a life against garbage.

Without personal experience, it is difficult to feel the pain in the early stage of starting a business, especially the thankless business of garbage recycling. Questioning from local citizens is the first problem that Wang Jianchao and his team encountered. "No one wants to believe us. They think that garbage sorting and recycling is very fresh, but many people are skeptical at first. " Wang Jianchao said that some people even think that they are making profits under the banner of environmental protection.

Every weekend, Wang Jianchao will take the company team to the streets and communities to promote the environmental protection concept of garbage sorting. Handing out leaflets and posters and explaining them over and over again is extremely cumbersome. The attitude of the property company also makes the promotion stumble. Because to get in and out of the community, it is necessary to put a recyclable trash can more than one and a half meters high, which may destroy the greening of the park, and some property companies are inevitably unwilling. Wang Jianchao and the team need to go to the community to negotiate one by one. To this end, there is no less work. Often just turn on the PPT in the computer and you are asked to leave.

At first, "Green Earth" only collected one or two tons of recyclables a month, and had no bargaining power when negotiating with docking enterprises. With the efforts of Wang Jianchao and the team, the situation has gradually improved. The uncles and aunts in the local community began to understand that domestic waste and kitchen waste should be separated, while waste batteries and metals may be toxic, and property management companies have turned from non-cooperation to acquiescence. Wang Jianchao saw hope in the difficulties.

Put an "ID card" on the garbage.

Garbage classification is a systematic social project. Let everyone know that the concept of garbage classification is only the first step, and it is a threshold from "meeting" to "doing". Wang Jianchao is determined to solve this practical problem with the unique way of "post-80 s"-"informatization and user experience".

Wang Jianchao and the team chose to track the whereabouts of each bag of garbage with a QR code. After signing an agreement with "Green Earth" and registering a real-name green account, residents will learn detailed garbage sorting methods first, and then receive classified garbage bags and QR codes. Each bar code corresponds to a family account, just like a unique ID card. Users classify and collect the garbage generated at home into bags, paste the QR code and put them into the special garbage collection box for the community. This move works well. Residents with strong environmental awareness in the community began to put garbage into the sorting and recycling bins, and gradually drove more people to join in.

"Green Earth" also uses the integral system to encourage residents to sort garbage. They specially made a weighing device and put it in the community to facilitate residents to weigh the garbage. The dashboard can input the resident's house number, which will be automatically converted into integral after weighing. Then, residents can exchange points for soap, laundry detergent, paper, garbage bags and other items.

"The recycling of these wastes is basically based on the market price, but we don't want to turn it into a buying and selling relationship." Wang Jianchao emphasized this point many times. "After all, residents cannot be forced to participate in garbage sorting. Any business model, including Didi taxis, initially relied on rewards and subsidies to change people's habits. " As Wang Jianchao expected, the reward method effectively promoted residents' awareness of environmental protection. Nowadays, it has basically become the lifestyle of many community residents to throw garbage and exchange gifts at the site of the "Green Earth" service community every Sunday. Subsequently, Jinjiang District, Chengdu * * * found Wang Jianchao, hoping to invest 4 million yuan to buy three-year service.

Wang Jianchao was overjoyed. He understands that this kind of service purchase is a manifestation of mobilizing social forces to participate in public governance. In the past, * * * also made a lot of efforts for garbage sorting, but the actual effect was not obvious. This purchase of * * * is undoubtedly a great opportunity for "Green Earth".

"Green Earth" recycles more and more rubbish. In 20 14 years, they collected and transported more than three tons of garbage every day, and the recycling rate of garbage exceeded 90%. The invisible value behind garbage recycling is that the homepage of the company's website is rolled and refreshed: it is equivalent to cutting down 8740.58 trees, saving 15845.23 barrels of oil and reducing 8445.68 tons of carbon dioxide emissions. ...

Three years later, "Green Earth" was rated as "the best enterprise for garbage collection and classification" by the Ministry of Housing and Urban-Rural Development because of its practice in Chengdu. In 20 16 years, "Green Earth" spent nearly 8 years, serving the garbage classification of more than 460 communities in Chengdu, and 150000 households registered as "Green Earth" users. Wang Jianchao has also become a veritable "super rag king".

Global recycling

One year, Wang Jianchao went to Taiwan Province Province to inspect garbage sorting and met Yunus. Yunus was originally a professor at the University of New Delhi, and his life was excellent. In the process of going deep into the local countryside to do research, Yunus was deeply shocked by the poverty situation there. After more than a year of contact, Yunus decided to do something to change social riff-raff. Subsequently, he founded a micro-credit bank in India, which promoted the employment of countless rural unemployed women.

Yunus's speech fits the topic that Wang Jianchao has always shared-the whole society measures success with money, but as individuals, how do we measure what we do? Probably like Yunus, he does things that are really valuable and meaningful to himself and helps more people live better. The trip to Taiwan Province Province made Wang Jianchao's heart more and more clear, and his belief in himself became more and more certain.

Many times, the "green earth" is crossing the river by feeling the stones. When Wang Jianchao first joined the "Green Earth", there were only a few people in the team and life was difficult. Everyone is doing things enthusiastically. After a long time, the problems have gradually emerged. With low wages and tired work, it is difficult to put forward higher requirements for employees to do more professional things, and it is also difficult to attract professionals.

We must change our minds. Wang Jianchao realized that although he is doing environmental protection, as a company, he still has to return to the essence of business operation and find the corresponding talents at a good price. From June 2065438 to June 2005, Wang Jianchao led the team to make a cruel adjustment. Two-thirds of them left, and those who agreed with the company's philosophy stayed to continue their work.

With continuous efforts and innovation, in 20 16, "green earth" found a new way in foreign cooperation, and jointly launched "global recycling of paper forests" with Uber? Plan, hand in hand with JD.COM's reuse of express cartons, has gained a high degree of participation.

"Our goal is to guide10 million China families to live in a greener way within ten years." Wang Jianchao, CEO of "Green Earth", once thought that joining a big company could change the world. Now he understands: "Changing the world cannot be done by referring to a distant and illusory group. I want to see if I can reach out and do something small for the people around me. " Now, Wang Jianchao is often invited to give speeches all over the country. While sharing the environmental protection concept of "Green Earth", he always remembers to share his experience with young people who are interested in public welfare entrepreneurship.

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