How does the real estate sales team cooperate?

Lead: Due to the particularity of real estate commodities, in the whole marketing process, marketers, builders and property companies; Marketers and competitors; There will always be various contradictions between marketers because of conflicts of interest, and even mutual destruction and loss are not uncommon. How to coordinate the relationship between all parties and reduce unnecessary losses is also a problem that must be faced to improve the marketing level.

How to cooperate with the real estate sales team First of all, team leaders should pay attention to the following issues in the scientific and artistic aspects of team management:

1, resistance and problems of team building

2, the basic principles of team leader operation.

3. The importance and skills of team communication

4. Methods and skills of managing teams

Secondly, as a manager, we should have a clear mind and a long-term vision to re-examine the corporate culture of real estate.

1. What kind of culture should real estate enterprises establish?

2, how to establish and promote corporate culture in the enterprise.

3. The basic concepts and values of the enterprise

4, the mission and strategic objectives of the enterprise

5, enterprise management system and operation guarantee

6. How to learn from real estate benchmarking enterprises to establish corporate culture?

Finally, team managers should always learn the way of team training in real estate enterprises and lead team members to make progress together.

How does the real estate sales team cooperate with 1 to implement sales target management?

Sales target management can urge salespeople to manage themselves, strengthen self-control, and make salespeople change from passive to automatic, spontaneous and independent control. The sales target should embody the principle of step by step, and the sales staff can create the best sales performance with the least supervision by using the gradual target management system. The so-called gradual progress refers to the formulation of a series of continuous goals. The creative goal is to increase the pressure of sales staff, improve their goals and urge them to maximize their potential.

When setting goals, we should set two goal intervals: realistic goals; Ideal goal. In short, when setting goals, we should consider the following questions:

What kind of achievements do you hope to achieve by the end of the year (year-end goal)? All quarterly targets should be subordinated to the year-end targets.

② What obstacles do you face to achieve these results?

What are the strengths and weaknesses of your sales area?

(4) If the current (quarterly) goal is not successfully achieved, how will this affect the realization of the final goal?

⑤ Which of the goals achieved in the last issue (quarter) are gradual?

How did you make such progress?

⑦ Do you have any other ways to make up for the unfinished goal of the last issue (quarter)?

2. Strengthen the training and guidance of sales staff.

It is an effective method to replace training with meeting, accompanying visit and joint visit.

(1) The sales manager should try his best to cooperate with the salesmen? One to one? When communicating and guiding, we should give guidance to salesmen according to their advantages and disadvantages and the characteristics of the market and customers. Both parties can discuss together and make improvement plans and action plans.

(2) The sales manager also needs to track management, regularly check the progress or make the next plan.

(3) the sales manager can also accompany the sales staff on a joint visit. In the joint visit, the salesperson plays the leading role and the sales manager plays the supporting role of the coach. After the joint visit, the sales manager should further analyze and check the salesman's performance in visiting customers and point out the areas that need improvement. Only by constantly improving the follow-up cycle can you continuously improve the overall sales ability of the sales team.

3. Improve morale and ability.

We should strengthen the construction of corporate culture and design corporate vision. Managers and salespeople should maintain good and effective communication, formulate effective incentive policies, strengthen team spirit, and ensure that salespeople maintain strong fighting spirit and enterprising spirit. The sales manager should also pay attention to developing the salesman's potential, so that the salesman's ability and performance can grow synchronously.

4, fair and objective performance evaluation, try to quantify and standardize the assessment indicators. For example, you can set the following goals and evaluate them:

(1) sales target achievement rate

② Gross profit target achievement rate

③ Recovery rate of accounts receivable

④ Average daily visits.

⑤ Number of customers

⑥ Product proportion

5. Improve the efficiency and effectiveness of sales meetings.

Generally speaking, performance evaluation can adopt quantitative and qualitative methods:

One is to assess according to the incentive policy of the enterprise, which is a quantitative method;

The other is to qualitatively analyze and evaluate the performance of salesmen through sales meetings, discuss the real reasons of performance failure, and study and formulate improvement countermeasures. Holding a sales meeting is a job that the sales manager needs to put a lot of energy into. Any excellent sales manager should attach great importance to this work and devote himself to improving its efficiency and effectiveness.