Why doesn't Sunshine City stock go up?

First, the conflict between the owner and the security guard.

To build a more prosperous community, there must be a property department to adjust the relationship between residents and ensure the safety of residents. Only in the community opened by Sunshine City, the property and residents have become incompatible enemies. According to news reports, the general content of this incident is that residents clashed with security guards, who even tampered with the residents to send them to the actors. After the news spread, it caused a unanimous protest from the residents of the community. Sunshine City issued an apology statement after firing the security guard, but it didn't save its lost reputation. On this basis, after the conflict ended, the sales performance of Sunshine City continued to decline, and the people who originally planned to buy also gave up their ideas, which dealt a great blow to the company and contributed to the decline of Sunshine City's share price.

Second, the market is not good.

Even if there is no conflict, the whole real estate market has already begun to decline, and the overall sales volume has been decreasing year by year, which has greatly weakened the strength of Sunshine City, not to mention the news that it has damaged its reputation, making it difficult for people to see a good company. In the same way, the company's prospects are sluggish, and the shares of Sunshine City under its name will not improve much.

Sunshine City has a permanent debt of 3 billion yuan and is negotiating a longer term. Only ten days before the default of contemporary home ownership debt, Caesar and Sunshine City, two large real estate enterprises, are on the verge of tight liquidity. The liquidity crisis in the cluster once again enveloped the real estate industry in tension and doubt. The good news released at the official level not long ago seems to have not yet produced a "chemical reaction" at the enterprise side. The situation of tight collective funds of housing enterprises is still going on.

The root of the current liquidity dilemma of housing enterprises lies in the collective "closing" of financial institutions and strengthening supervision. It is understood that at present, except for the slight loosening of mortgage loans, other aspects of real estate financing are still in a state of tension, especially for companies with poor fundamentals. Various financing channels have been closed, and they can only rely on their own funds to repay debts or interest due.

Sunshine City is caught in a debt storm. Less than 700 million yuan can be used in the 26 billion yuan cash. On June 1 65438+1October1day, Sunshine City announced that it planned to extend its three dollar debt exchange offers and a domestic private debt, hoping that investors could pass. 165438+1October 3, Manager zhongshan securities called investors to hold a conference call to vote on the change and redemption plan of "20 Sunshine Excellence" by secret ballot. Voting can be divided into on-site and off-site ways, and it will take effect when more than half of the holders vote.