What is property management?

The definition of property management is clearly to provide services for all owners and users. There is such a clause in the public contract: "The fundamental purpose of property management is to provide and maintain a good living and working environment for all owners and users and meet their reasonable requirements as much as possible." In practice, property management services can be divided into two parts according to the property engineering cycle, namely, before delivery and after delivery.

(1) Before the property is delivered for use, the service object of the management company is the big owner, that is, the developer or investor. Services at this stage include:

1. From the perspective of property management, put forward suggestions on the structural design and functional configuration of buildings.

2. Making the property management plan includes calculating the management share.

3. Formulate the organizational structure of property management.

4. Formulate property management procedures and provide employee training plans.

5. Formulate the financial budget for the first year of property management.

6. Participate in project supervision

7. Participate in equipment procurement

8. Participate in project acceptance.

9. Draft the text of property management.

(2) The service objects of property management after delivery are individual owners and users, and the basic contents usually include the following aspects: 1, building name and equipment maintenance.

2. Construction insurance matters

3. Security services

4. Cleaning services

5, green environmental maintenance

6. Emergency handling

7. Handling family complaints

8. Financial management can also provide some paid services according to the requirements of residents, such as agency rental business, indoor maintenance, cleaning, food delivery, postal reply to other business services and so on.

Second, strict organizational structure of property management.

Strict organizational structure is the basic guarantee for property management companies to maintain efficient actions, and the daily work of managing companies is relatively simple. Therefore, for ordinary employees, as long as the division of labor is in place and the responsibilities are clear, the key is coordination and contingency, which requires senior managers to have considerable quality and experience. The organizational structure of a management company usually includes the following departments:

1. Administration Department: general manager, deputy general manager, administrative secretary, clerk and computer operator.

Responsible for the overall planning and coordination of the whole company; Personnel arrangement and handling of complaints and consultations.

2. Finance Department: manager, accountant, cashier and buyer.

Responsible for financial pre-settlement; Collect management fees; Make a balanced report; Purchasing.

3. Engineering Department: manager, computer engineer, electromechanical engineer and technician.

Responsible for the daily operation and maintenance of all equipment; Deal with accidents.

4. Security Department: manager, security.

Responsible for daily safety work; Deal with an emergency

5. Cleaning Department: manager, gardener and cleaner.

Responsible for the cleaning of public places; Garbage disposal; Greening maintenance.

6. Business Department: manager, salesman and customs officer.

Responsible for rental and sales agents and other paid services; Maintain and expand the relationship between public and private.

In practice, the department settings can be appropriately adjusted according to the scale of business projects. For example, for small projects, the finance department and the business department can be merged into the administration department. For those who manage several properties at the same time, the general manager's office can be located above the administrative department, or the personnel department can go to the headquarters independently. The staffing of each department depends on the size of the property. Usually, the security department and the cleaning department need the most personnel. The administrative department, engineering department and security department should have responsible persons on duty 24 hours in turn to make emergency preparations.

Third, the orientation of property management.

(A) considerations of property management positioning

Since property management has become a part of marketing, there is still the problem of positioning. In today's real estate project promotion, property management has occupied an extremely important position, and people's understanding of paying equal attention to property purchase and service is rapidly improving. Therefore, the role of property management in promoting property promotion is increasing day by day, especially for office buildings, and the importance of property management services is more prominent.

Property management positioning should be coordinated with project positioning, the identity and taste of target customers, otherwise it will be helpful. For example, the project is positioned as a high-grade villa, and it is wrong to only charge 50 yuan property management fees to each household every month. On the contrary, low-priced ordinary houses are also called "hotel-style" management, so do people dare to buy them?

Reflect the content of the property management orientation is nothing more than three:

The first is the charging standard;

The second is the service content;

The third is the management level.

The charging standard directly reflects the grade, which is the first feeling. However, there is a charge, no content, and it is very confusing. Why do you charge so much money? You should explain it clearly to others. As for the management level, customers don't understand it before they check in, but it doesn't mean they can't say it clearly. It depends on what you say. For example, it means that property management is managed by a famous property management company, and the quality and past performance of the company's personnel can basically show the level of property management. Although the expression "hotel management" generally represents a high level of management, it is not clear how high it is. It is better to specify that the management personnel have received professional training in fire fighting, first aid, capture and fighting, or simply make the staff rules and operating procedures public, which can also roughly reflect the management level. In short, only by explaining the above three aspects clearly can we consider a perfect property management orientation.