Dongguan "Golden Lion Award" impacts the list of enterprises with the most core competitiveness.

The "Golden Lion Award" hit hard, looking at the heroes the legendary swordsman.

The fourth quarter is coming quietly, and when another year's harvest comes, "Golden Lion Award -20 14 Guangdong Real Estate Brand Yearbook" will be exclusively planned and launched. Focusing on the dimensions of policy situation, market trend, industry development, brand building, social responsibility, etc., this selection makes a comprehensive and in-depth judgment and interpretation of Guangdong's real estate industry, summarizes 20 14 and imagines 20 15, thus forming an authoritative, transparent and fair "Golden Lion Award-20/kloc-0".

The second "Golden Lion Award -20 14 Guangdong Real Estate Brand Yearbook" Dongguan regional list will resolutely follow the three principles of fairness, systematicness and rigor, and unite the efforts of the government, enterprises, academic institutions, media and other parties, aiming at finding a positive energy model from the development road of accelerating the transformation and upgrading of the real estate industry, building a happy Dongguan and realizing the high-level rise of Dongguan, and promoting the healthy and sustainable development of the real estate industry in Dongguan.

Country Garden Real Estate took the most land in Dongguan in the first half of the year.

Annual Performance According to the monitoring data released by Dongguan Zhongyuan Real Estate Market Research Department (housing, agency and rental), the cumulative sales amount of Dongguan Country Garden in the first half of the year was 65.438+0.08 billion yuan. Among them, the sales amount of Country Garden Changping Capital Project on the opening day was as high as 600 million yuan. "Counter-market sales" made this project one of the best-selling and most eye-catching properties in Dongguan in the first half of the year.

In the first half of the year, Country Garden won nearly 230,000 square meters of land in Hengli, Dongkeng and Tangxia for 660 million yuan, accounting for 24.7% of the city, becoming the developer with the most land in the first half of the year. In the second half of the year, Dongguan Country Garden will have four brand-new projects, namely Country Garden Ding Feng City Garden, Country Garden Haoting, Country Garden Tianxi and Country Garden Emerald Hill.

The core competitiveness of the success of Country Garden model mainly lies in "high speed, high quality and low cost". Today, Country Garden is one of the largest real estate development enterprises in China, and has entered more than 65,438+000 cities, bringing brand-new living concepts and lifestyles to various places.

Fengtai real estate is known as an expert in urban landscape luxury houses.

Dongguan Fengtai Construction Real Estate Co., Ltd. is a large-scale real estate development enterprise under Fengtai Group. 1995, the company officially entered the field of real estate development, took over and successfully revitalized Taiping Square, the largest unfinished building in China. After nearly three years, it successfully developed a number of real estate projects and industrial park projects and became a well-known real estate development enterprise in Dongguan. Since 2000, the company has been committed to the development of urban landscape architecture, and the ecological luxury houses such as Guanshan Bishui, Donghai Villa and Donghai Castle have been widely praised and praised as "experts in urban landscape luxury houses".

Dongguan Fengtai Real Estate Fengtai Oak Valley this year is a high-end villa property popular with Shenzhen customers. According to the monitoring data of Dongguan Zhongyuan Research Center, in the first half of the year, the mainstream of Dongguan villa transactions was still concentrated in the products with the price of 8000 ~ 65438+2000 yuan /m2, accounting for 35.3 1%, and Fengtai Oak Valley was one of the main transactions. As one of the few ecological luxury houses in Dongguan, Fengtai Guanshan Bishui has also become one of the representatives of the top mountain and lake health luxury houses in Dongguan.

Everbright Real Estate Tianjiao Yufeng opened for sale, creating a miracle in the property market.

Annual Performance Everbright Real Estate's performance in the first nine months was 21.1.70 billion yuan, accounting for 66% of last year's annual performance of 3,205,438+0 billion yuan. Among them, in the first half of the year, Jinxiu Shanhe ranked first in Dongguan's residential sales with sales of 773 million yuan. Everbright's main project this year, Tianjiao Yufeng, opened only after the National Day. Only three of them made nearly half of the transactions, and the transaction on that day was nearly 600 million yuan, which is a miracle of Dongguan property market.

At present, Everbright Real Estate mainly sells Tianjiao Yufeng, Tianjiao Fengjing, Jinxiu Mountain and River, Tianjiao Royal Products and Plaza in Dongguan. The projects on sale include Everbright River City and Everbright Mountain and Lake City.

At present, Everbright Real Estate's completed and under construction projects in Dongguan have a total construction area of several million square meters. The property developed by the company is well received by the owners, which has established the company's leading position in Dongguan real estate market. Everbright Real Estate's years of development experience has precipitated its own unique garden environment and construction system. Each series will continue to "get rid of its dross and take its essence" during the construction process to achieve product quality and market leadership. As a well-known local housing company, Everbright Real Estate will continue to deepen its cultivation in Dongguan.

Hutchison Whampoa Real Estate has been actively expanding overseas.

Hutchison Whampoa Real Estate Group is committed to developing high-quality office buildings, houses, shopping malls, industrial hotels and holiday projects. The property covers Hong Kong, Beijing, Shanghai, Tianjin, Changchun, Qingdao, Chongqing, Chengdu, Wuhan, Xi 'an, Changsha, Guangzhou, Shenzhen, Dongguan, Zhuhai and Jiangmen, and actively expands overseas markets, with investment projects in Britain, Singapore and Bahamas.

Hutchison Whampoa Real Estate has developed Haiyi Haoting and Haiyi Golf Club in Dongguan, with a total area of about 5,000 mu and a total construction area of 2 million square meters. This is a low-density luxury golf community in Han Zhen. After more than ten years of careful development, Haiyi Haoting has become a model of famous houses in Dongguan and a gathering place for the rich.

Haiyi Haoting occupies a rare natural resource, Henggang Lake, and is favored by the rich because of its excellent quality. Haiyi Haoting is a high-end property of Hutchison Whampoa Real Estate Dongguan Company, and "Cui Yu Lakeside" is the latest finale hydrophilic villa project. "Cui Yu Lakeside" is an ultra-low density French waterfront villa territory, with magnificent lake view in front of Henggang Lake, lakeside green park and Shuilian Mountain Forest Park. The total area of the project is over 654.38+10,000 square meters, and the total construction area is over 60,000 square meters. The construction area of Zunshu unit in this project is about 400 ~ 750 square meters.

Evergrande Real Estate's turnover in the first half of the year ranked first in China.

Annual Performance According to the performance data published by Evergrande Group, the turnover in the first half of the year reached 63.34 billion yuan, ranking first in the country, with a year-on-year increase of 5 1%. By the end of June this year, the total assets of Evergrande had increased to 42165 million yuan, up 53.6% year-on-year, ranking first among real estate enterprises in Hong Kong. The net profit was 9.49 billion yuan, a year-on-year increase of 45.8%.

At present, Evergrande has laid out 147 cities with 303 projects. It is the enterprise with the widest project layout in China, with obvious scale advantages. Deeply cultivated in Dongguan, Evergrande Royal Lake and Hengda Dijing, two just-needed projects launched by Evergrande Real Estate, are very popular. Following the hot sales of Evergrande Royal Lake and Evergrande Royal View, another benchmark project of Evergrande Real Estate, Evergrande Huafu (plate building and map house selection), also entered the market in July, and then Evergrande Royal View also achieved good results on the opening day.

Reasonable product positioning is the core competitiveness of Evergrande Real Estate. Evergrande has achieved excellent results with the development model of reasonable layout, clear positioning, satisfying just-needed needs, small profits but quick turnover, and conforming to the market and policy direction. From the positioning point of view, Evergrande products are mainly aimed at the rigid needs of first-time home buyers and ordinary people who live in their own homes. The product structure is relatively reasonable, and the apartment type is easily accepted by the market.