Development strategy of Shenzhen Pengcheng Construction Group Co., Ltd.

In 2003, Shenzhen Pengcheng Construction Group Co., Ltd. completed the shareholding system reform of all operators and employees. After more than five years of operation, the main economic indicators such as total income and total profit of the enterprise have doubled compared with those before the restructuring, and the enterprise has entered a healthy, sustained and rapid development track. In particular, the company adheres to the brand strategy of "first-class planning and design, first-class construction quality, first-class marketing service and first-class property management" in the real estate industry, and has successively developed projects such as Ruihe Yena, You Ran Tiandi, Hanlingyuan, Suzhou Fidelity, Sunshine Mingyuan, Jintaoyuan Building, Tian Yu Building, Yingjun Nianhua, Vientiane Tiancheng, Daya Bay East Sunshine Garden and Xi Millennium Plaza, with a total development area exceeding/kloc- It has created a new situation with the largest scale, the most complete varieties and grades and the hottest sales in the history of the company's real estate development, and greatly improved the visibility of Dongfang Group in the real estate industry.