How to introduce the core selling points of the house?

The first kind of selling point real estate hardware

The product era and the marketing era seem to be a cycle, but a good house is the final factor that determines the purchase behavior after all. The hardware value of real estate is reflected in every detail, and we should find the most powerful one from it.

Selling point composition:

Selling points of apartment type, supporting facilities, traffic selling points, fine decoration selling points, plate-type housing, building materials and configuration, landscape selling points, new technologies and materials, utilization selling points, building spacing selling points, clubhouse selling points, swimming pool selling points, household registration selling points, large-scale supermarket entry, planning selling points, professional combination, scale selling points, innovative technologies and greening rate selling points.

The second main type of selling point architecture style

If two years ago, people were still discussing whether architectural style can be the core element of products, then today's architectural style is almost the first element that affects the charm of houses. There are many styles that are suitable for our project? Which are more lethal?

Selling point composition:

Architectural art, German style, European style, French style, Italian style, Shanghai style, Harmony style and Singapore style.

The third kind of selling point space value

Space and time make up our life. Time is like water, irreversible. Fortunately, human beings still have the right to speak in space, so we have stored memories of the past in our time and created ideas about the future freely in space.

Selling point composition:

Staggered selling point, jumping selling point, duplex selling point, hanging garden, large terrace selling point.

The fourth kind of selling point garden theme

As an important part of living space, environment shoulders the mission of "harmony between man and nature" together with residence. Perhaps the environment without selling points is the best, but we have to say a lot in order to make the house sell better. I hope that people who buy a house can continue to feel so good after many years.

Selling point composition:

Central Garden, Canadian Style Garden, Theme Garden, Art Garden, Subtropical Garden, Garden Scale, European Garden, Jiangnan Garden, Nature Garden, Tree Selling Point, Singapore Garden, Lingnan Garden, garden club, Australian Style, Seaside Style, Tropical Garden.

The fifth selling point is the natural landscape.

A house with natural landscape resources itself constitutes a landscape. In the dialogue between scenery and scenery, we are eager to find the greatest value from dreams. Rivers, mountains, water, houses and people will form a perfect picture.

Selling point composition:

Full seascape selling point, first-line river view, second-line river view, garden view selling point, artificial lake view, landscape view, mountain view selling point, river view selling point, first-line river view, second-line river view, natural lake view.

Location value of the sixth kind of selling point

In fact, it is meaningless to argue about the value of position. Location has different effects on different houses, but they are all decisive. The core value of some projects is reflected in the location. Although it is obvious, it needs to be played more creatively.

Selling point composition:

The concepts of bustling road, CBD, central area, Olympic village, subway and commercial lots.

The seventh largest selling point product category

Some special types of product positioning can often capture specific target customer groups more accurately. This is a double test of product positioning and selling point publicity.

Selling point composition:

Small apartment property, townhouse, property hotel, independent villa, serviced apartment, large apartment property, business apartment, international apartment, academic apartment, new single-family residence, and affordable housing.

The eighth category of selling points is grouped.

Different buyers have different requirements for housing quality. The so-called good product is the property that is most suitable for a certain type of people. Society is hierarchical, so is real estate.

Selling point composition:

Luxury house selling point, white-collar selling point, single apartment, working class, export selling point, pioneer, international community.

The ninth kind of selling point original concept

There are many ways to play on white paper. Real estate developers have created many concepts of buying a house, some of which are far-fetched and some are touching. In this era of information surplus, we always need some concise and powerful words.

Selling point composition:

Life theme, new urbanism, manifesto selling point, holiday concept, modernism, rules of the game.