Is the game difficult to break? These innovative real estate businesses take you to the sea of stars.

20021year is the first year after the COVID-19 epidemic, the first year of the 14th Five-Year Plan, and the twentieth year when China's economy entered the "fast lane". This year, the social and economic development of the world and China are facing brand-new situations and severe challenges, and the existing logic and experience have been completely rewritten.

For the real estate industry, the factors that can bring about the rapid development of the industry, such as land dividend, demographic dividend and favorable policies, are gradually weakening, while the slow variables, such as enterprise vitality, innovation and competitiveness, are gathering energy and becoming the underlying logic that leads the industry to the sea of stars.

Based on this, on June 5438+February 65438+June 6, the 19th Real Estate Finance Innovation Summit was initiated by China Finance Network Portal and Hexun.com, sponsored by China Securities Market Research and Design Center (SEEC) and Hexun.com Finance China Club, hosted by Shanghai Cost Research Association, and co-organized by He Xun Real Estate Division, with the theme of "looking for slow variables and heading for the sea of stars", aiming to guide enterprises to accurately grasp the current situation.

At that time, the summit will have a public speech and a private banquet behind closed doors. Members of top national think tanks, industry elite leaders, and well-known experts and scholars will go deep into the real estate field from macro to micro, bringing about the collision of ideas, the release of opinions and the sharing of constructive suggestions.

At the same time, the event site will jointly release professional lists of hot topics such as financial risk control, credit remodeling, innovative business prospects, ESG, and white papers on growth industrial parks, and build a resource docking platform with state-owned enterprises, financial institutions, and local governments to empower enterprises.

Industrial real estate outlets are working hard to build a tripartite reciprocal platform.

In recent years, the state and local governments have continuously introduced policies conducive to industrial development, creating a good business environment for the development of industrial parks. Under the background of encouraging scientific and technological innovation, expanding investment in strategic emerging industries and accelerating the construction of modern industrial system, governments at all levels have issued a series of guidance and support policies. With favorable policies, industrial parks have ushered in new development opportunities.

Under the background of national policy of industrial upgrading, the state attaches great importance to hard-core technology, and major cities in China are seizing the commanding heights of the industry. The industrial outlets of strategic emerging industries such as 5G, artificial intelligence, semiconductor chips, environmental protection and new energy, military industry, high-end equipment manufacturing, digital economy and quantum information have come.

In addition, the accelerated arrival of infrastructure REITs this year has also brought substantial benefits to the development of industrial parks and opened the prelude to the sustainable development of industrial parks.

From the financing point of view, infrastructure REITs solve the problems of long development cycle and high investment intensity of industrial parks, improve the liquidity and asset value of industrial assets, help guide and mobilize the enthusiasm of social capital to participate in park construction, provide exit channels for local governments and real estate developers, and realize the dispersion of risks in the whole economic system.

According to statistics, there are about 15000 industrial parks in China, including national high-tech zones 168, economic development zones 18, and national pilot free trade zones18, which contribute more than 30% to the national economy and cover all administrative levels, such as national, provincial and municipal industrial parks.

Focusing on the new opportunities and new kinetic energy of industrial real estate development, Mingxing Liu, vice president of Shanghai Linchuang Industrial Research Institute, will release the White Paper 202 1 on High-quality Development of Growth Park at the 12th Real Estate Finance Innovation Summit to help enterprises in the park to innovate and upgrade their industries.

Good wind depends on strength and sails at the right time. At the event site, He Xun. Com will also join hands with Shanghai Cost Research Institute of Shanghai Jiaotong University and enterprise resources to build a strategic platform for the industrial park. The three parties will rely on their own resources, combine their own characteristics, give full play to their respective advantages, and realize resource sharing and complementary advantages through in-depth cooperation. In the future, we will support each other and develop together in the fields of high-quality development of enterprises such as growth park, ESG standard output and property service standard.

Multi-track+real estate innovation? New forces and capital confrontation

To be or not to be, that is a question.

This famous Shakespeare sentence, which has passed through hundreds of years, is more suitable to describe this year's housing enterprises. To be or not to be, expansion and innovation or stagnation are the most profound thoughts in the mind of the helm of housing enterprises this year.

In the second half of the real estate industry, the market changed from increment to stock, and the strict supervision of the regulatory authorities set strict checkpoints on the debt and cash flow of real estate enterprises, forcing enterprises to shift from external expansion to endogenous growth. In this context, more and more enterprises have embarked on the road of diversified development, such as the property services of Country Garden, the industrial park of China Merchants Shekou (00 1979), and the business management operation of Wanda.

At the same time, innovation is no longer the icing on the cake of the real estate industry, but a necessary problem for housing enterprises to face the challenge of survival.

Economist John Titz once defined strategic innovation as follows: "The task of a strategist is not to see what the enterprise looks like now, but what the enterprise will look like in the future. The essence of innovation is to find new business opportunities in the uncontested new market space. "

Looking at a series of actions of real estate enterprises, a group of real estate enterprises have vertically expanded their industrial depth, and a group of real estate enterprises have diversified their business, building a second growth curve in the segmentation field; There are also housing enterprises that transform and upgrade from internal control to external marketing with digital empowerment, and even more housing enterprises turn their bows and breed new formats.

Various innovative explorations will be more vividly displayed at this summit. Zhang Aihua, CEO of Xu Hui Xianyu, Tian Jingfeng, Director and General Manager of COSCO Zhixin Project Management Co., Ltd., Wang Dongsheng, Vice President of Jinke Industry Group, Zhao Ran, Dean of ICCRA Housing Leasing Industry Research Institute, Executive Vice President of China Hotel Association Apartment Professional Committee and General Manager of Group Engineering will bring three-dimensional discussions to the innovation and development of China real estate industry from different paths. And capital market professionals from Hong Kong Yingli Group, Haitong Securities (600837), Guohai Securities (000750) and other "new forces" confronted each other and looked forward to the future of these new businesses derived from the real estate industry.

In addition, the summit would also like to thank the special support partner ICCRA Housing Leasing Industry Research Institute, the organizer Juniper Co., Ltd. (600077), Tai Fang Group, Li Jia Finishing and Kouzijiao (603589) for their strong support, as well as the exclusive technical support platform "Virtual Hall", the exclusive official registration platform "Luxianghui" and many cooperative media for their strong support to this event.

Sometimes go to the end of the water to seek the source, or sit and watch the ever-changing clouds rise. For the housing enterprises that persist in the predicament, the outbreak period of the new power (3 10328) may be in the near future. /kloc-February 0/6 16, we met at Le Meridien Royal Shanghai, and at first it felt like a stone.

Jiu an yi ju

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