How to write a questionnaire on customer satisfaction

Customer satisfaction refers to the customer's satisfaction with the actual feelings and expectations of accepting products. The measurement and evaluation of customer satisfaction is a process in which enterprises plan, adjust, measure, analyze and take corrective and improvement measures according to their own business objectives and customers' concerns. It is an important means to master customer needs and expectations and implement customer satisfaction strategy. In some countries with developed market economy, the evaluation of enterprise customer satisfaction has been practiced for nearly 20 years, and gradually formed a relatively perfect professional organization, and developed some effective measurement work and methods.

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