Why not buy a house and shop? There are many misunderstandings in store investment.

The location of investment shops is still the primary factor.

Regarding the investment of shops, Gao Dong, president of Sany China District, believes that the location is still the primary consideration, and the location of shops directly determines the investment value of shops. At the same time, investors should also pay attention to the architectural forms of shops, such as moving line design, street surface, display surface, and the relationship with main stores. Secondly, make clear the proportional relationship between the sales price of shops and the rental income of local shops, and recognize the growth space of investment income under the current sales price; The value of shops can only be reflected through long-term operation and gain a value-added premium. Therefore, when investing in shops, we should also focus on the background of developers, business operation experience and other factors.

How to evaluate the future rental income and appreciation of shops, investors can refer to the practices of large catering chain enterprises such as Starbucks. Before opening a store, they usually have an operation plan to measure the number of people passing by the door in a unit time, estimate the number of seats, the attendance rate and so on. For a new area, they will also look at the supply of nearby office buildings and houses according to the planning and the construction of existing properties, and predict how many people will settle in this block in the next year or two, so as to have a clear forecast of the subsequent situation. Wool comes from sheep, and investors' income comes from future operators. Generally speaking, the rent accounts for 10%- 15% of the operating income. By evaluating these situations, investors can roughly judge the future situation.

Value reason? Shopping? It's different.

In recent years, urban complex has become the trend of real estate development. This comprehensive community, which integrates the functions of residence, business and office, has not only updated people's lifestyle, but also won the favor of many investors. Many people think that urban complexes are more competitive than simple residential or commercial projects, so the return on investment of shops in urban complexes is more stable.

In the opinion of experts, this idea is not entirely correct. Urban complex has diversified property functions, stronger anti-risk ability in theory and more stable long-term investment income. However, referring to successful urban complexes at home and abroad, business is often self-operated. Through operation, maximize the synergy between different property functions, enjoy the flow of people, and enhance the rental value of shops.

Gao Dong said that it is hard to say that the return rate of shops investing in urban complexes will be more stable. First of all, the relationship between sales-oriented shops and small owners is generally difficult to coordinate, and it is impossible to form a joint business force to enhance the overall value of shops; Secondly, the value of shops is also influenced by the functional orientation and volume of other properties in the urban complex; Finally, and most importantly, location factors and architectural forms also directly affect the investment value of shops. (Reporter Chen Juan)