"Three-Five" Management Mode of Operating Property Management Project

"Three-Five" Management Mode of Operating Property Management Project

Guidance: enterprises voluntarily accept the management system of property management enterprises, identify with the culture, business philosophy and management norms of enterprises, and implement the management model of property management enterprises. The following are the operational property management projects I brought to you? Three fives? Management mode, I hope it will help you.

One or three? Five? management mode

1. Five management modes: discretionary management, assistance management, consultant management, investment shareholding management and franchising.

2. Five professional services: pre-preparation, enterprise diagnosis, consultant, staff training, marketing, rental and sales agency, etc.

3. Five specialized services: supervision of decoration design and construction (decoration), maintenance of public order (public order), cleanliness (cleaning), maintenance of landscape greening (greening), daily operation and maintenance of public parts and public facilities (engineering), etc.

In the specific work, depending on the situation or according to customer needs, the above three? Five? Management mode, you can choose a single mode, but also can be integrated, mixed and interspersed in many ways.

Brief introduction of two or five management methods

1. Full management. The property management enterprise signs the entrusted management contract with the property project developer (or owner), appoints a working group headed by the project general manager, fully exercises the project management responsibilities on behalf of the developer (or owner), and professionally manages the entrusted project according to the management mode of the property management enterprise, so as to make it run normally, achieve good economic and social benefits, and realize the preservation and appreciation of the property. The contract term is generally 1 ~ 5 years.

2. Assist in management. The property management enterprise signs an assistance management contract with the property project developer (or owner), and appoints the executive general manager (or executive deputy general manager) and the heads of relevant departments to form a working group to assist the developer (or owner) to implement the management mode of the property management enterprise, so that the projects assisted in management can operate normally according to professional standards. Property management enterprises can obtain good economic and social benefits by assigning work teams to assist the daily management and service of the project. The contract term is generally 1 ~ 3 years.

3. Consultant management. Property management companies sign consultancy management contracts with property project developers (or owners), and hire professional consultants according to the specific requirements of the project to conduct consultancy management on specific matters such as hardware facilities renovation, decoration design, financial management, service specification, marketing planning, etc. The contract term is generally 1 ~ 3 years.

4. Investment and shareholding management. For operating property projects with certain investment value, with the help of the investment function of the property management enterprise itself, the management right is obtained through property rights. According to the scale, location, product positioning, commercial format and other comprehensive conditions of operating property projects under construction, preparation and construction, we can invest in equity cooperation as appropriate and send management teams to implement management. The contract term is generally more than 10 years.

5. Franchising. Property management companies choose hotels, office buildings, resorts, serviced apartments and other business property projects that basically meet their own requirements in terms of location, scale, facilities and equipment, and provide training and guidance according to the management mode of property management companies. After reaching the qualification standard of the property management company, the property management company authorizes it to use its own brand to carry out business activities. According to the franchise agreement, property management companies regularly send supervisors to inspect the quality of franchised properties to ensure the product quality and brand quality of franchised properties. This model can only be promoted after the brand of property management enterprises is formed, and the contract period is generally more than 3 years.

Three, five professional services

1. The property management enterprise signs a preliminary preparation (or intervention) management contract with the property project developer (or owner), and in a certain period, according to the requirements of the property project developer (or owner), appoints professional management personnel and engineering technicians to undertake the project site selection, determine the design concept, layout concept, architectural theme, grasp the architectural culture content, design demonstration, construction requirements, equipment configuration, employee recruitment, training, sales planning, opening preparation and so on. The contract term is generally 1 ~ 2 years.

2. Enterprise diagnosis. Property management companies undertake management diagnosis services according to customer needs. Enterprise management diagnosis follows the principles of objectivity, systematicness, effectiveness, two-way and stages. In view of the problems exposed in the process of enterprise management, they conduct scientific and systematic analysis and research, conduct market research and customer satisfaction survey, determine the nature, causes and priorities of the problems, help enterprises seek solutions to the problems, provide detailed diagnosis reports and improve all aspects of work. The term of the contract can be determined according to the needs of customers.

3. Consultation. According to the requirements of the project developer (or owner), the property management enterprise signs a consultancy contract with the project developer (or owner), and hires a professional consultant or team to make a feasibility report on specific issues such as the operation and management of the property project and other businesses such as the planning and construction of the property project; Consulting and technical support for engineering design, construction and interior decoration of property projects; Prepare and guide the opening and occupancy of property projects; Marketing and brand promotion of commercial projects (hotels, office buildings, businesses, clubs, serviced apartments, etc.). ); Provide professional advice and guidance in enterprise personnel recruitment, training and team building. The contract term is generally 1 ~ 3 years.

4. Staff training. Property management companies sign training agreements with property project developers (or owners), implement training from management to employees according to the actual situation of property projects, and provide comprehensive and multi-level special training courses in stages and steps. Through training, enterprise students can understand and master the basic knowledge of property management, management and service, comprehensively improve the management level and daily service level of property projects with brand-new market-oriented management concepts, service standards and professional levels, and shape the corporate image. The term of the contract can be determined according to the needs of customers.

5. Marketing leasing agent. Property management companies with sales qualifications establish marketing networks and customer resources based on their own or strategic alliances with partners.

Four, five kinds of special services

Decoration design and construction supervision (decoration), public order maintenance (security), cleanliness (cleaning), park landscape greening maintenance (greening), daily operation and maintenance of public facilities in public parts (engineering), etc. Some of these five special services need corresponding qualifications. In practice, one or more special services can be selected according to the needs of customers, and at the same time, they can be provided to customers with relevant management methods or professional service methods, similar to the menu mode.

Verb (abbreviation of verb) risk prevention of operating assets

At present, in the cooperation with developers (or owners), property management enterprises basically adopt the above three kinds? Five? The management mode of our company includes choosing a single type and some types that span five management methods, five professional services and special services. From the risk point of view, it is generally not appropriate to adopt the management mode of contracting operation and mortgage, and the specific situation can be discussed separately.

A contractual joint venture (developer or owner) shall have independent legal personality, necessary economic strength and operating resources, reliable credit standing, and no huge debts and non-performing assets. The property right relationship of the property project is clear, and the land and real estate are used legally.

Operating property projects must form a certain scale to be profitable. The number of rooms in hotels, resorts and apartments should be no less than 80, with corresponding supporting service facilities, and the star standard should be at least a three-star hotel that meets the national star standard; The construction area of the office building should be above 6,543,800 square meters; The construction area of commercial projects should be more than 6,543,800 square meters, and it should be in a prosperous business district or a large residential area; The construction area of the clubhouse project should be over 3,000 square meters, and the functional layout is reasonable; Franchised property projects shall meet the brand requirements of property management enterprises.

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