What is the full English name of Beijing CBD?

The context of Beijing Central Business District

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2001September 18 Source: Beijing Youth Daily Yu Meiying

On September 13, the master plan of Beijing CBD was finally unveiled.

CBD is the abbreviation of English Central Business District, which is translated as "the place where business meets", also known as Central Business District or CBD. The definition of modern fashion is that in a big city, a large number of supporting facilities such as commerce, finance, culture, service institutions, business offices, hotels and apartments are concentrated, and modern infrastructure such as perfect and convenient transportation and communication and a good environment are available to facilitate large-scale business activities.

The overall planning of Beijing CBD is: Dongdaqiao Road in the west, Dawang Road in the east, Tonghui River in the south and Chaoyang Road in the north, with a total area of 3.99 square kilometers. At present, most factories in CBD area were built in 1950s. Within three to five years, most enterprises in the CBD area will move out, with an overall developable land area of about 2.8 million square meters and a potential development area of 6.5438+million square meters. Of the developable area, about 50% are office buildings, about 25% are apartments, and about 25% are hotels, cultural and entertainment facilities. CBD will be market-oriented and built on the principle of flexible development, ensuring that CBD will become an international, digital, green and sustainable comprehensive business district integrating office, culture, entertainment and residence functions.

In 2008, the first batch of landmark projects in CBD, including the third phase of International Trade and Beijing Fortune Center, will be completed.

Recently, CBD has almost become a familiar word in Beijing, especially in the real estate field. Don't talk about CBD, it seems to be out of date. All powerful developers, whether from old Beijing or just from other places, are actively grabbing the land near CBD, as if they would not show their strength without grabbing it. Redstone, Gemdale, Capital, Dalian, General Motors and many other real estate companies are stationed in the CBD, waiting for the final introduction of the CBD plan. On September 13, the Beijing CBD scheme was finally unveiled. What rules does the CBD planning plan make for the large number of real estate troops gathered in CBD and its surrounding areas? How will these real estate armies fight? According to the statistical data of Ye Wei Consulting Market Research Center and the final planning scheme of CBD, this newspaper analyzed and counted the CBD property market.

■ Beijing initially planned CBD eight years ago.

The Beijing Municipal Government put forward the concept of CBD for the first time in 1993 Beijing Master Plan. The master plan of Beijing approved by the State Council clearly stated that "business centers with multiple service functions such as finance, insurance, information, consultation, commerce, culture and business office should be set up between Jianguomen and Chaoyangmen, and between East Second Ring Road and East Third Ring Road". In the same year, Beijing Urban Planning and Design Institute completed the planning of Beijing Business Center, and made a preliminary plan for the area, development composition, height and plot ratio of the above areas.

Since the disclosure of Beijing CBD planning, there has been a development boom in this area. Take the office building as an example. After 1992, on the one hand, due to the sharp increase in office demand at that time, on the other hand, attracted by the high profits of office buildings, developers have invested in new office projects here, resulting in a serious imbalance between supply and demand in the market. After so many years of development, CBD has become the largest high-grade office building, business center and apartment gathering area in Beijing.

■ Beijing demarcated the CBD area three years ago.

In order to meet the new development requirements of CBD area in the new economic era, the Municipal Planning Bureau readjusted the scope of CBD in 1998, that is, the specific scope of CBD area proposed at present is: the area between Dongdaqiao Road in the west, Dawang Road in the east, Tonghui River in the south and Chaoyang Road in the north, which is 3.99 square kilometers. Its core is the "golden cross" area formed by the intersection of Jianguomenwai Street and East Third Ring Road centered on international trade. The "2000 Beijing Chaoyang International Business Festival" held by Chaoyang District Government from August 6 to August 20, 2000 expanded the concept of business center and put forward the idea of building Beijing International Business District, including business center, international business avenue (East Third Ring Road) and six radiation areas (Asian Games Village, Wangjing, Jiuxianqiao, Wenyuhe International Village, Capital Airport and Beijing International Business District).

Stimulated by this favorable factor, since 2000, there has been another round of development boom in CBD area, with the emergence of modern city, World Trade International Apartment, Sunshine 100 and other real estates.

■ Today, Beijing has decided on the CBD planning.

This year, a large number of real estate developers have settled in CBD areas, such as Capital, Dalian Wanda and Shenzhen Jindi. These real estate companies have signed land agreements with manufacturers in the CBD, but because the CBD planning has not been finalized, although companies such as Jianwai SOHO, Shenzhen Jindi and Dalian Wanda Group have been clamoring all over the city, they have been in the waiting stage.

2001September 13, the veil hanging over Beijing Business Center (CBD) was finally unveiled today: about 30 hectares of land in the northeast corner of the "Golden Cross" is the core area of the CBD, and a number of landmark buildings will emerge that reflect the image of a modern Beijing and Beijing characteristics. The building scale of the business district is100000 square meters, of which about 50% are office buildings, 25% are apartments, and the remaining 25% are commercial, service, cultural and entertainment facilities. CBD will become an international cultural life community that attracts senior managers at home and abroad to live and relax. The planned land for CBD road system is about 155 hectares, accounting for 39% of the total area of CBD. CBD will focus on the development of banking, insurance, funds, securities, telecommunications, information services and consulting industries, give priority to foreign investors to set up Sino-foreign joint venture commercial retail enterprises in business centers, and encourage foreign financial and insurance institutions to set up relevant financial services in business centers in accordance with state regulations. At the same time, the relevant departments have formulated the Interim Measures for Accelerating the Construction of Beijing Central Business District. According to this method, the central business district will implement the land acquisition and reserve system, and at the same time set up special funds for infrastructure construction in the central business district.

Beijing CBD property market "flowers inside the wall, fragrance outside the wall"

Looking at the property market in CBD and its surrounding areas, it is not too much to describe the status quo of CBD property market with flowers inside the wall and incense outside the wall. The "outside the wall" here refers to the surrounding areas of CBD, including Dongzhimen area, Yansha area, East Fourth Ring Road area and Tongzhou area. Since the beginning of the year, the real estate in CBD has been waiting for the final planning scheme, so "much cry and little rain" has not happened; On the contrary, the surrounding area is stained with the light of CBD, and real estate development and sales are booming.

CBD "inside the wall": There are more houses than office buildings.

According to the monitoring data of Ye Wei Consulting Market Research Center, the main types of properties in CBD area are: apartments for export, houses for domestic sale and office buildings. Among all kinds of properties, export apartments account for the largest proportion, reaching 45%. Domestic houses and export apartments together account for nearly four-fifths of the whole CBD property, far exceeding the proportion set in the planning scheme.

At present, the main export apartment projects in this area are: Modern City, Sunshine 100, World Trade International Apartment, Shi Sheng Jiayuan, Digital 0 1 (the project is residential) and so on. Most of them are commercial and residential apartments, with a total supply of 2190,000 square meters. From the figures alone, the planned construction area of CBD core area is100000 square meters. According to the proportion of 25% apartment construction, the apartment project in the core area should be about 2.5 million square meters, and the current construction scale is close to the planning index.

The statistics of Ye Wei Consulting Market Research Center also show that the existing supply scale of the office market exceeds 165438+ 10,000 square meters, mainly concentrated in the "Golden Cross" area of CBD, with Guo Mao and Hanghua Science and Trade Center as the main representatives. Due to the long development cycle of many large-scale projects and the influence of market downturn in recent years, the development of office buildings in CBD area in recent two years is not large. It is estimated that only the number 0 1 building and modern city can be settled in this year. It is expected that a large number of CBD office buildings will be available as early as the second half of 2002, and the competition is not fierce. According to the scale index of Beijing CBD planning, the scale area of office supporting buildings should be 5 million square meters. In this way, there is still huge room for development in the office market.

"Outside the wall": residential production and sales in the surrounding areas are booming.

Due to the location, most of the houses in the core area of CBD are high-priced and high-density high-rise apartments, with a high customer base. On the contrary, in the pan-CBD areas-Dongzhimen, Yansha, Dongsihuan and Tongzhou, because the land price is relatively cheap and the environment is close to nature, a large number of mid-range projects with good quality, good environment and relatively low price have emerged.

For example, Wanguocheng, Heping New Town and oriental ginza in Dongzhimen area, Fenghuang and Maliang famous houses in Yansha area, Fengjing, Boya Garden and Chaoyang Infinite in Dong Run, and large and small buildings in Tongzhou area along the East Fourth Ring Road. At present, the total supply of these buildings is 6,543,800+0,630 square meters, and the number of new projects has also maintained an upward trend.

■ Beijing CBD property market will be highly competitive tomorrow.

On September 13, the CBD master plan was unveiled. Overnight, the long-awaited army inside and outside the CBD wall began to act. September 17, Beijing Fortune Center broke ground.

The competition of CBD "property market within the wall" should be upgraded.

Although no fewer than eight new projects were announced to settle in the CBD before the CBD planning was made public, on the day when the CBD planning was announced, Li Shixiang, director of the CBD office, declared that in the future CBD construction, the planning scheme would be further deepened, and a land reserve center would be set up to clean up the existing projects in the CBD, but it is certain that the first batch of six landmark construction projects in the "Golden Cross" core area will be completed in 2008. The six landmark buildings listed in the first batch are: International Trade Phase III, Beijing Fortune Center, Yintai World Trade Center, CCTV Building, Metro International and Jianwai SOHO. In addition to these six projects, the comprehensive community Beijing Jindi International Garden, Dalian Wanda Project on the west side of Sunshine 100, Kai Guanchang Wantong Ideal World South Zone and the first project in the northeast corner of Beijing-Guangzhou Center developed by General Motors Group will also be launched in the near future.

It is not difficult to see that these new projects are mainly apartments, commercial and residential buildings, supplemented by office buildings and businesses, with a total potential supply of more than 5 million square meters. These large-scale new discs are currently inviting famous design companies at home and abroad to carry out preliminary design. But supply must be based on demand. What is the demand of Beijing CBD?

Let's see where the business needs are first. It is said that there are two main reasons for Beijing to build CBD: first, to meet the needs of a large number of foreign companies entering Beijing after China's entry into WTO and to provide a platform for Beijing to develop the tertiary industry; Second, the construction of CBD will help to enhance Beijing's image at home and abroad. WTO should be a long-term positive factor for CBD, but won't a large number of foreign enterprises flock to CBD immediately after China's entry into WTO? At present, 156 of the world's top 500 enterprises have settled in Beijing, 98 of which are in the international trade circle. There are many families in 156, but it was accumulated over more than 20 years of reform and opening up. In fact, most large foreign companies that want to enter Beijing have already come in. The demand for office buildings and apartments in Beijing is not linear, and it is largely affected by the international economic boom. In its World Economic Outlook for the First Half of 2000/KLOC-0, the International Monetary Fund lowered the world economic growth rate from 4.2% to 3.2% this year, and expressed its concern about the widespread recession. There are indications that the depression of the world economy will probably dash our expectation that a large number of foreign enterprises will enter Beijing after China's entry into WTO. On the other hand, the domestic demand for CBD office buildings will not increase significantly. Last year, the supply of office buildings in Beijing was 827,600 square meters, an increase of 6,543.8+0.39 million square meters compared with 6,543.8+0.999. This year's supply is expected to reach 6,543,800 square meters.

In the CBD area, Yintai Center, Fortune Center and Jindi International Building have been established, and a large number of projects, such as Guomao Phase III and Xincheng International, are undergoing preliminary demonstration or planning modification. There are more commercial and residential apartments in the form of commercial and residential buildings, which are actually office buildings, such as Jianwai SOHO and other projects. According to statistics, there are currently about 2.7 million square meters of commercial facilities in CBD, of which about half are Grade A office buildings, and apartments, hotels and commercial services each account for 1/4. What is the supply of office buildings in CBD projects to be built at present? In this regard, Ke Zhanghuan, general consultant of CBD office building, said frankly: There is no data on the supply of existing and to-be-built office buildings in this region. Developers are measuring the demand for CBD office buildings, but they are not sure. The relevant departments did not make predictions when drafting the CBD planning scheme.

Look at the housing demand. First of all, the demand for office buildings will affect the demand for housing. If office buildings cannot attract people to work in Beijing CBD, there will be no residential construction and sales. Secondly, judging from the current situation, in the second half of this year, there will be at least 6.5438+0.8 million square meters of apartments in the CBD core area alone. According to the calculation of 150 m2/set, about 10000 sets of high-grade commercial apartments compete for the same group of buyers, and the fierce competition can be imagined. Thirdly, judging from the situation of the staff in CBD, the staff in CBD are mainly foreigners and young white-collar workers. Their lifestyles are influenced by the West and they pay attention to nature and return. To some extent, they prefer to buy a room with a view in the "vestibule backyard" of the CBD, which is close to nature, with a slightly broader view and relatively cheap house prices, rather than buying an apartment with a view in the downtown area.

It seems that whether it is the projects designed by foreign designers, such as Jianwai SOHO and Jindi International Garden, or the projects that have not been moved yet, such as Dalian Wanda and Pioneer, the war with relatively high specifications within the CBD wall is about to begin.

"Outside the Wall" Four Districts Strive to Be the Courtyard of CBD

Dongzhimen area: Dongzhimen's large-scale comprehensive transportation hub covering an area of 14.3 hectares has started, and surrounding real estate projects have also started. In addition to being a world famous city, oriental ginza, a C-shaped landmark building in the southeast corner of Dongzhimen Bridge, also broke ground. In the north, in the area of Happiness Village, a large community of nearly 700,000 square meters of Baoxuan Company of Tian Hong Group is also doing international bidding for design schemes. At present, Singapore, Japan, Italy and Germany have been selected, and experts are being asked to make a final decision. Further north, the huge Heping New Town is also emphasizing the geographical location adjacent to the CBD.

Along the East Fourth Ring Road: Dong Run Fengjing, which opened last year, has been attracting young white-collar workers in CBD with coffee culture. The second phase to be launched in the near future will remain unchanged, focusing on young people who "discover the true meaning of life" in CBD. After nearly a year of adjustment, Taihe Jiayuan across the street will attract people from CBD to live here with low-density and low-rise houses. Going north along the Fourth Ring Road, Li Ka-shing will invest 654.38+0 billion yuan in Dongba Edge Group to develop 350 hectares of land to build youth apartments. The target customers are all young white-collar workers in CBD.

East Third Ring Road-Yansha Business Circle: Go north along the East Third Ring Road until Sanyuan Bridge. Although it is located in Yansha business circle, the buildings in this area prefer to call themselves Pan-CBD areas, which can be seen from the advertisements of Maliang Mingju, Fenghuang and International Port. In the next few years, there will be new sites from Yansha to the East Fourth Ring Road.

Jingtong along the line and Tongzhou area: As early as a few years ago, Tongzhou area hung up the signboard of CBD backyard. The projects in Tongzhou area, including Wuyi Garden and Xinhualian Home, attract young white-collar workers from high-level office buildings such as Guo Mao and COFCO with low prices and convenient transportation. However, due to various reasons, the old and new plots in Tongzhou District have always been cheap, but the quality is not outstanding. With the development of some new projects in Chang Ying and other areas along Jingtong, people in the industry believe that dingfuzhuang Marginal Group, including Changying Town, may become a veritable backyard of CBD.

According to the regulatory detailed planning of dingfuzhuang Southern District, the north-south roads in this area are Chang Ying Road, Shuangjing East Road and Shuangqiao East Road. In addition to the north-south expressway, the east-west traffic also has a double-latitude road connecting the East Fifth Ring Road and a refractive road connecting Shuangjing and Tongzhou, forming a road network system with three verticals and four horizontals, connecting the Fourth Ring Road and the Fifth Ring Road, and reaching the international trade of the airport. These unique conditions indicate that it will become the best area for CBD to develop pure residential areas. At present, in this area, the largest townhouse project in Beijing, Kangcheng, with an area of 6,543,800 square meters, has started construction. In addition to Kangcheng, Tian Hong Group's large-scale project plan of 3 million square meters in Changying Town has been invited for international bidding, and construction is expected to start in June next year. It is reported that Tian Hong Group will build a high-quality community for white-collar workers in CBD with a brand-new development concept.

It can be seen that the projects in these areas are mainly middle and high-grade residential properties, and their scale, strength, environment, location and grade are enough to shoulder the heavy responsibility of pure residential areas in Beijing CBD in the future, and eventually form middle and high-grade residential areas in eastern Beijing.

References:

Beijing Youth Daily