What should I pay attention to in the early stage of joining the chain brand project?

Choose to join 1 Problems that should be paid attention to: legality

No matter what profession you want to engage in, you should choose the legal profession. So when we choose to join the project, the first thing we need to pay attention to is the legitimacy of the project. In view of the legality of joining the project, we can investigate from the following aspects:

1. Whether the project party has industrial and commercial registration, and whether the industrial and commercial registration of the project party is within the validity period;

2、

Some project parties may know nothing about other people's licenses, so investors need to distinguish whether the licenses held by the project parties are owned by the project parties themselves. When the project party provides information, it should pay attention to whether the enterprise name in the information is consistent with the enterprise name and business scope on the business license provided by it. If not, the project party needs to make a reasonable explanation. When signing a contract, it is necessary to sign a contract with the legal person on the business license and affix the official seal of the legal person on the business license. To be on the safe side, you can make further inquiries with the local licensing authority for industry and commerce.

The second problem that should be paid attention to when choosing to join: reputation.

1、

Generally speaking, the longer the operating period and working history of an enterprise, the more reliable it will be. If necessary, you can inquire about the lease term of the project party, how long the rent has been paid, when it will end, and whether the project party has paid the house rent on schedule; From the size of the registered capital of the project party, we can also see its strength and ability to bear the liability for breach of contract, which are very detailed work;

2、

Whether the project party has run other enterprises, whether it has attracted investment for other projects, and what is the result. At present, some swindlers are used to changing places with one shot, which has formed a commercial "model". For example, the above-mentioned Hubei swindlers have operated several other projects before, all of which are public behaviors and will definitely leave clues. As long as investors are careful enough, it is not difficult to see the flaws;

3. Some project parties are willing to publicize the existing figures in oral and advertising materials, which are often large, in order to increase the attractiveness to investors and pay attention to their authenticity;

4、

Some project parties often publicize their awards, such as "Top Ten", "Best", "Platinum", "Silver Award", "Most Attractive" and "Most Satisfied with Investors". These awards are often awarded by some industry organizations, investment promotion organizing committees and the media, but according to scientific investment, many will give you certificates as long as you give money. The more money you give, the more you give. This kind of awarding plaque is completely business and is not trustworthy.

Question 3 that should be paid attention to when choosing to join: risk

As long as there is investment, there will be risks. So, how can we ensure that the project "makes money without losing money"? At this time, it is necessary to fully investigate the risks of the project. The contents of the inspection include:

1, project feasibility investigation;

The feasibility of a project directly affects the success of our venture, so this is a problem that investors should pay attention to when choosing to join. Simply put, it is to see whether the project has a market prospect in this area and whether the project meets the needs of local people. If it is not necessary for everyone, then it is completely infeasible.

2. Investigation of project pioneers.

The object of investigation can be provided by the project party, but it is best for the investor to choose it himself and observe it as a consumer without telling the other party. The contents of the survey include store location, hourly customer flow, all-day customer flow, product popularity, operator's mode of operation, number of employees, business proficiency, and estimate its cost and input and output. Then appear as an investor and ask the other party directly. Many times, if the other party's business situation is not good and has feelings for the project party, it will introduce the real situation to you. If the business is in good condition, it may be hidden from you, or the introduction is false to prevent competition. At this time, investors need to have good judgment. Then we can draw a realistic judgment by comparing the investigation with the introduction of the project party.

It should be noted that, generally speaking, the investigation between the model rooms of the project party is unreliable; Investors should find out why the other party's business situation is not good, whether it is lack of ability or not listening to the guidance of the project party. Investors generally like to listen to one side of the story, because the other side is similar to their own identity, and it is easy to help each other in the same boat, so that they miss good projects. However, if you feel that you really don't have the ability to distinguish, you might as well believe it. After all, for small and medium-sized investors with insufficient risk tolerance, investment safety should be the first consideration;

3. Understand whether there are intellectual property disputes (technologies, trademarks, etc.) among the project parties. ) and brand, and whether it has full ownership;

4、

Understand the taboos of the project party, under what circumstances the chain qualification may be cancelled, understand whether the taboos set by the project party are reasonable, and clarify these details in the contract. If there is no such content in the contract, the contract can be supplemented for explanation;

5、

Clear the charging standard, management service fee, deposit, etc. The amount of these fees, the frequency of collection, and the refund of paid fees when necessary. For example, under what circumstances investors must return the deposit when withdrawing from the project, which should be clearly written in the contract. For example, if the project party pays the management fee and service fee for 2-3 years at a time, investors should be vigilant to prevent the other party from leaving after collecting the money, or running away when things are not going well. In order to improve the safety of investment, investors can discuss with the project parties the ways of installment payment, such as how much to pay when learning technology, how much to pay when taking equipment and how much to pay when producing qualified products.

Question 4 that should be paid attention to when choosing to join: continuity

For investors, we choose to join the project in the hope of long-term operation and bring long-term benefits to ourselves. To this end, investors also need to investigate the sustainability of project operation, including:

1、

Whether the operation of the project party is standardized, including the code of conduct and articles of association. Code of conduct: whether there are unified internal and external signs; Whether the operation process is standardized; Whether the process is standardized, whether the service process is standardized, etc. , whether to provide unified and standardized training, training items and time, whether to charge for training, and charging standards. Specification of Articles of Association: Whether the project party provides a unified operation manual, service manual, management manual and training manual, and whether the manual is standardized, feasible, easy to implement and unambiguous;

2、

If distribution is needed, whether the distribution equipment is complete and advanced, whether there is a unified distribution center, how the quality and management of distribution personnel are, whether the distribution center can respond to the requirements in time, whether the distribution raw materials are often in short supply, and whether the distribution price is reasonable and changeable.

It is normal for some project parties to collect very little fees and put all their profits on the distribution of raw materials in the later stage. However, with the increasing investment of investors, they can no longer get away easily. When distributing raw and auxiliary materials, the project parties ask for money at will, and the prices are getting higher and higher, and the conditions are getting more and more harsh, which makes them feel blackmailed. This is very abnormal. If small and medium-sized investors encounter this situation, they have to admit that they are unlucky, so they should take precautions. Therefore, the delivery price should be made clear to the project party, and all possible situations and disposal methods, possible losses and claims should be recorded in the contract.

Another is that the project party will not deliver the goods to you, and the raw materials you need are easy to find by yourself, so you must be vigilant for such projects. This shows that the threshold of this project is very low, the possibility of being imitated is very high, and the competition may be rampant. Generally speaking, such projects lack the potential of sustainable development.

Question 5 to be paid attention to when choosing to join: scalability

Everyone wants the business to get bigger and bigger. A project for three to five years can only be a storefront of seven or eight square meters. The income of several thousand yuan per month shows that such projects lack expansibility. Scalability comes from two aspects. First, whether the project party has the determination to make the cause bigger and whether it has a long-term strategic plan, this is from the top. From a low level, whether the project can provide strong support for investors' market expansion.

At present, most of the chain projects are fast-moving consumer goods, restaurants, snacks, fashion accessories, health care products, trendy household items, trendy electronics, small household appliances, and community service products such as laundry and beauty salons. And they are generally very dependent on advertisements. Can the project party continue to advertise, can it cover a certain range, and can it provide strong promotion support, such as material support and policy support, if necessary? All these have a direct impact on investors' business expansion.

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Whether the project party can continuously enhance its own brand value has an indirect impact on whether the investor can effectively expand; Second, the product innovation ability of the project also determines the result of investors' growth. After a project is launched, some project parties have not launched new projects for several years, and the old projects have not been improved and innovated, so the market can only shrink gradually.

Question 6 to be paid attention to when choosing to join: scalability

When inspecting the project side, we should not only inspect the personality, personality, experience, knowledge structure, enterprise resources and social resources of the project leader, but also focus on the team of the project side. At various investment promotion meetings, we can see that many investment promotion teams are improvised by grassroots teams. It is not difficult to imagine that such a team, wearing a tie with a red scarf, a pair of shoes that have not been polished for three years, and a suit that has been twisted into oil stains, can provide you with what kind of protection for your future investment projects.

The investigation contents of the project team include: first, the quality, work experience, work experience, past performance and word of mouth of the team members; The second is to examine the complementarity of the team in personality and specialty; The third is the stability of the team. For some experienced investors, a reliable conclusion can be drawn by observing the project team and interviewing the project parties. Generally speaking, the investigation of the project, including the project side, is a very detailed matter, which requires investors' good patience and sensitivity. For the sake of investment safety, it is worthwhile to make some such efforts.