Xiaomi is about to release an electric car. Are you looking forward to Xiaomi's electric car? What other products does Xiaomi have?

Recently, Lei Jun officially announced at Xiaomi's latest press conference that Xiaomi is about to enter the electric vehicle industry. As one of the top technology companies in China, every new product will arouse consumers' interest. So I'm looking forward to Xiaomi's electric car.

On March 30th, at the spring new product launch conference of Xiaomi, Lei Jun personally took the stage and announced an important news that Xiaomi started to build cars. Xiaomi's car has been blowing for so long, and finally there is a letter of approval.

Brand positioning is different.

Nowadays, the domestic electric vehicle brands are Tesla and Weilai at most. The addition of Xiaomi has repositioned the entire domestic electric vehicle industry. If the electric vehicle is mature, the products under the three brands will not form a direct competitive relationship. However, it is worth emphasizing that Tesla and Xiaomi will overlap in a certain direction. After all, one is to accelerate the transformation of the world to sustainable development, and the other is to let Xiaomi cars take to the streets. So from the current performance and the prediction of the future, from the high-end level of positioning: Tesla? Weilai > Xiaomi. Then in terms of uniqueness, it is also the strongest in Tesla. However, from the perspective of brand equity, I would think that Xiaomi is the most dominant.

Different brand advantages

The vision and mission of the three brands are different, and their positioning is different. Based on the advantages of brand formation now, there are still great differences. Longboard is very important for building brands and products. It is very important for users to think of your brand first when buying a car and put it in their own basket when making a car purchase decision. Tesla's advantages lie in hard-core technologies such as autonomous driving and automatic parking, as well as its own product layout. The advantage of Xiaomi is that it has a complete intelligent ecological experience, which I think is very important. Imagine that mobile phones, computers, bracelets, homes and cars can all be integrated to realize an intelligent ecosystem. So the user experience of Xiaomi electric car is about to take off?

What do you think of Xiaomi's plan to build an electric car?

In my opinion, new energy vehicles are definitely a hot spot at present. The market value of Tucki, Weilai and Ideality in China has soared by building cars, even surpassing some established car companies. For Xiaomi, a company that attaches great importance to opportunities, building a car will never be missed. Moreover, judging from the current announcement, Xiaomi did not invest in holding other car companies, but invested his own money to set up his own wholly-owned subsidiary to make cars. This move is very good, not only can you master the right to speak without being led by other enterprises, but you can also control the risk of building your own car. I hope that Xiaomi can build a car steadily and build a good brand. I hope it doesn't really scream? Xiaomi car? If the price is around 200 thousand, the electric car in my life should be him.