Watch out for the trap! Reveal the sales methods of Kunming developers!

I believe that every property buyer has seen various sales methods of developers. Even some clearly know that developers are fooling, but they are still fooled. Until the payment is made, all kinds of regrets can be reached. So, what sales methods do developers have?

Watch out for the trap! Reveal the sales methods of Kunming developers! Every property buyer has seen various sales methods of developers. Even some clearly know that developers are fooling, but they are still fooled. Until the payment is made, all kinds of regrets can be reached. So, what sales methods do developers have?

Move 1: Reduce the price directly.

This kind of sales promotion means, because of the high transparency of operation, expresses real feelings for developers, and buyers will readily accept it as long as the discount rate reaches the psychological price. Last year, the discount range of Shanghai property prices ranged from 5% to 40%, but the real property prices that can trigger hot sales are all above 20%. For example, Dahua Group Jinxiu Huacheng, the average price was adjusted from 1.35 million yuan to 9,000 yuan, a decrease of nearly 35%. Vanke's three properties for sale in Shanghai also fell by 12%- 15%. Direct price reduction, except? The more you buy, the less you buy. Hidden worries may also damage the brand image of the project or enterprise, so Dahua is playing? 17th anniversary? Under the banner, is Vanke going to start a business? Vanke lights up life? Action. Look at these two real estate giants, even the price has dropped? So handsome? .

Move 2: Free gift.

? Don't blame many people? China's proverb was vividly interpreted by developers. At the exhibition, it is common to send an umbrella and queue for tens of meters. The rest of the small ones are sent to property management fees, central air conditioning, complete sets of cabinets, and the big ones are sent to garages, toilets and cars. Of course, consumers are not stupid. What if the gift happens to be the kind that can change their psychological price balance? A straw? If the value or use of gifts is far from consumers' psychological expectations, they will often be viewed from the other side. At this time, developers can only be? Hot face and cold ass? .

There is such an addictive large-scale project in Shanghai, which was launched when it first opened in 2003? Buy a house and send a car? Slogan, start in one fell swoop? Shanghai kangcheng? The reputation in the second issue of 2004? Buy a house and send gold? It set a record of selling 1027 sets in a single day, and since March 2005, with the frequent occurrence of macro-control, this set has staged a dramatic scene: hundreds of customers who have already made a deal in the early stage have checked out. And reopened in September, although it was played? Buy a house and send cash (40,000-60,000)? The new trick is that the scenery is gone. This shows that giving gifts can only be icing on the cake. Want to go upstream, how to do it? Difficult? Good words?

Move 3: internal staff price.

This move has long been grafted into the commercial field. In the famous Xiangyang Road clothing market in Shanghai, suddenly someone came up and asked mysteriously? The famous parallel leather bag, do you want it? ? . Zheng Da Jiayuan, a large building in Pudong, takes the price of internal staff as an example. According to the salesperson? A woman in a veil? Compared with other women, the return rate is higher, which can achieve the purpose of buyers' high attention. In addition, it can also avoid the troubles brought by the owners who bought houses at high prices in the early stage (the check-out event of the waterfront Blue Bridge is proof). Only internal employees can enjoy such preferential prices. As for the internal staff living in their own homes for real estate speculation, developers can't control it. Anyway, as long as they sell a lot, that's fine. In fact, this price is really attractive: the average price is 50% off, and the current Shanghai property market is a big discount.

Move 4: engage in group buying.

From the developer's point of view, it can not only avoid the condemnation and return a house threat from the owners of high-priced transactions in the early stage, but also justify the wholesale price. And also took the opportunity to speculate on sales and popularity. For property buyers, many hands make light work. Is collective bargaining really necessary? Turn over and be the master? Taste. Since August last year, under the organization of a website in Shanghai, buying a house by group has suddenly become popular in Shanghai, with nearly 100 developers participating, such as Jiacheng, Bilinwan, Rose 99, Continental Vision and many other properties. Moreover, the group buying craze has spread from Shanghai to Beijing and other places.

Move 5: No reason to check out.

? No reason to check out? The move seems to be that developers have taken great risks for consumers, but the house is different from ordinary small consumer goods after all, and it is difficult to really retire. First of all, after several years of renovation, the house has become? Home? The shell of the material, this strong emotional sustenance is really beyond the evaluation of money, so how can you give up easily; Secondly, what is Chinese-style housing? Wide in and strict out? Want to check out, there are a lot of procedures; Later, the developers are all project companies, and the project company may not exist after the house is sold. If the commitment period is too long, even if I want to check out, I am afraid I can't find the owner. There is no reason to return a house, which was originally created by Pan Shiyi, a multi-star in the industry. Since life can't go on, why not divorce peacefully? Is this for 1999? Ammonia incident? A successful crisis public relations case. At that time, the property market was on the rise, so there was no risk. Last year, the pearl of Shanghai's new lake, the city launched? Will it be returned within two years? It's kind of like dancing on the cusp. The results show that this promotion method has not obviously promoted the sales of Xinhu Pearl City.

Move 6: reduce the down payment.

In 2000, some banks introduced zero down payment. Reducing down payment is another invention of developers. Buy a house with a bank loan? Tightening money? At this time, developers sacrifice some interests and throw out olive branches with low down payment, which is of course attractive to some property buyers, especially young people who have just gone to work and have little savings. Shanghai Minhang Oufeng Lijing launched down payment 10%. Consumers only need to prepare 10% down payment, and the remaining 20% down payment can be obtained from professional investment companies without interest (the developer pays interest). The repayment period of this money is when the house is handed over. Of course, if there is a problem with the repayment ability of the buyers in the future or the house price plummets when the house is handed over, the buyers are unwilling to pay this 20% of the house price, and the sequelae break out, can the developers? Dumb people eat coptis? Yes

Seventh measure: insurance plan.

In September last year, Yuan Yongjing, located in Xinjiangwan District, Shanghai, launched the original? Comprehensive protection plan for house purchase price? According to the promise, consumers who buy the property during the implementation period of the plan (until June 30, 2006) can get the price difference compensation from the developer when the regional average house price drops. Such brilliant ideas, once launched, shocked the property market. To put it mildly, this is for developers to seek happiness for the people and support the property market. Is it a bit of a loss? Spend money on food? And then what? Bet? Taste. This plan is really to be implemented, and there are still problems such as how to define the average regional price this year, but since developers have it in theory? Take all the risks? Some property buyers are really heartbroken. On the opening day, 33 sets of transaction figures were enough to make many developers drool without boiling for several months. Measured by the current average price of real estate, it is basically the same as last September, which proves that this move is quite effective.

In order to promote sales and achieve good transaction performance, developers' sales methods can be described as endless, and they are all fighting. As a property buyer, buying a house is a major event in life. We must not only listen to the developers' bluff, but also conduct field visits and visits, so as to buy a good house!