The Growth Course of Shenzhen Fiyada (Group) Co., Ltd.

The first phase (1987— 1992) is the start-up period.

On February 23rd, 1987 1987, Shenzhen Feida Watch Company, the predecessor of Fiyta Company, was established in Shenzhen. During this period, guided by advertising, the company rapidly expanded its marketing network, enhanced brand awareness, launched new best-selling products such as G/L208 and G/L888, and began to try group operation and supporting facilities.

In the second period (1993 ——1997), the brand jumped and the diversification strategy was preliminarily explored.

The company officially changed its name to Shenzhen Fiyta (Group) Co., Ltd., and listed A and B shares at the same time on 1993, creating the image of a public listed company, with continuous technological innovation and rapid development momentum. The group began to explore the diversified development and chain operation of famous watches, and established the Henderson Watch Center.

The third period (1998-2002) is a period of continuous exploration of diversified development strategies.

During this period, the company continued to explore diversification strategy, but diversification dispersed enterprise resources, sales revenue and market share decreased year by year, and profits decreased for six consecutive years.

The fourth period (2003-) the second take-off period.

During this period, the most obvious environmental change is the rapid growth of luxury consumption. The company seized the historical opportunity, returned to the road of specialization, cleaned up seven non-main businesses, established a new corporate philosophy, and guided the company's various businesses with brand building. Another business of the company, Hengjili Watch Retail, has developed rapidly, and has established 1 15 chain stores nationwide, becoming one of the top watch retail groups in China. The company's property management income continued to grow. The company's main business income and profit continued to grow, with a compound annual growth rate of over 50% for five consecutive years.