Business model of blue harbor

In terms of business model, Blue Harbor adopts the strategy of "only renting and not selling". The developer owns the property, conducts an all-round inspection of the settled businesses and chooses the best one to settle in. The business formats of the business district are mainly catering, retail services, art and entertainment, etc. Among them, catering accounts for the largest proportion, accounting for 22%, followed by children's wear (19%), footwear (14%) and sporting goods monopoly (14%).

In marketing promotion, Blue Harbor has adopted a "particularly attractive" strategy, that is, taking a unique life concept as a selling point, using media, event promotion and other means to establish a fashion benchmark image in consumers' minds and finally win popularity. In addition, Blue Harbor attaches great importance to the establishment of brand image. By holding various promotional activities such as Oktoberfest and Lighting Festival, we can attract potential customers and improve the visibility of the project.