Do you do the third-party satisfaction survey yourself or find a company to do it?

If possible, it is best to find a third-party company to do it. Take the exchange survey as an example. The main content of the third-party market research company's enterprise satisfaction survey is to conduct a fair and objective customer satisfaction survey from the standpoint of the third party. The specific satisfaction evaluation of third-party satisfaction survey companies includes: determining market survey indicators, determining the number of indicators, determining the groups of market survey activities, designing market survey questionnaires, arranging field visits by interviewers, collecting interview information and sorting out data. It is used to help enterprises understand the specific customer satisfaction as soon as possible and adopt targeted policies to improve corporate image.

First of all, a professional market research consulting company is specialized in business. Taking the foreign exchange survey as an example, the original intention of the third-party satisfaction market survey is not to understand the customer's service satisfaction or product satisfaction to the enterprise. The results of the third-party satisfaction market survey are not used to assess the employees or management of the enterprise, but the enterprise hopes to examine the evaluation of the enterprise through the third-party market survey and provide data basis for the strategic decision-making of the enterprise. It can be seen that this requires a third-party market research consulting company to conduct a comprehensive investigation and research for the enterprise from a professional and objective standpoint.

Secondly, it is considered that the economic efficiency brought by the satisfaction survey of market research companies is mainly reflected in the high efficiency of market research consulting companies and concentrated in the division of market research activities.

Thirdly, market research companies are objective, which is why enterprises choose third-party service satisfaction survey institutions. Third-party market research companies help enterprises to conduct objective and fair market research. Satisfaction survey is also based on the basic principle of objectivity and fairness. The enterprise entrusts a third-party market research consulting company. The reason is that the employees or interviewers of the market research consulting company will not be influenced by interests and have no fixed thinking influenced by the industry, so they can conduct objective and fair investigation and research, which largely guarantees the fairness of market research.