5 public service advertising planning scheme

# Planning # Introduction Social welfare is the continuation of China's fine tradition and the inherent requirement of building a harmonious socialist society. The following is the public service advertising planning scheme compiled by KaoNet. Welcome to read!

1. Public service advertising planning scheme

In order to make contemporary college students pay more attention to society, assume social responsibilities, help more people in need, create a harmonious society, and let more people join the ranks of caring actions. Carry out charity sale activities with the theme of "charity sale as the leading factor, helping more poor friends as the main body and mutual aid society smiling service as the backing". These little loves will make their future full of sunshine, so let us dedicate the sunshine of love with our actions. I. Purpose of the event

1, let more people join the ranks of social responsibility.

2. Help friends in need, offer our meager strength and accumulate more people's love.

3. Enhance college students' sense of responsibility and experience dedication and happiness in activities.

Second, the activity analysis

There is a lack of charity sale and fund-raising activities in today's society, but as fundraisers and buyers, they are often uncertain about the flow of funds. This uncertainty aroused their suspicion. However, our advantage lies in openness, fairness and clarity. The charity sale shows that college students have a strong sense of responsibility to society.

Three. Feasibility of activities

1. Most students go shopping or shopping in the city center to relax on weekends, and some office workers also choose to go shopping or play in the city center to relax themselves. So from an objective analysis, there is no shortage of tourists.

2. Previous charity sales or fund-raising activities lacked openness and clarity, which led to some people's incomprehension and disapproval. Our activities will be published on the Internet or various radio stations and newspapers in a fair, open and clear form. Make every penny clear and make it clear to everyone.

3. At the same time, it can also reflect the love of contemporary college students for public welfare. As long as the preparatory work and publicity work are well done, more people will assume this responsibility and contribute their own strength.

At present, some companies don't know under what name they can do charity activities. Through the voluntary charity sale of college students, it can not only enhance the brand awareness of the company, but also contribute to the love of the company and manufacturers.

5. The company cooperates with college students. Through charity sale, not only can the social skills of college students be exercised, but also the company image can be better displayed among college students.

6, service tenet: smile service, let customers rest assured to buy.

2. Public service advertising planning scheme

Purpose of the activity: to promote college students to carry out public welfare practice, carry forward public welfare spirit, publicize social morality, advocate public welfare culture, carry out public welfare practice and shape public welfare image, and carry out public welfare advertising activities. Purpose of the activity: In order to strengthen and improve the ideological and political education of college students and enrich campus culture, the College Youth Federation wants to plan a public service advertising practice activity, so that all the students in the school can participate in the activities of the Youth Federation.

Activity requirements: College students should combine with public welfare culture, emphasize effectiveness, humanity and morality, spread public welfare culture through advertisements, create a scientific and elegant moral atmosphere, and let college students accept more new things.

Activity time: This semester begins and lasts for one semester, and the selected works are exhibited once a week.

Specific planning:

1. The first public service advertisement was organized by the Youth Association of our hospital, and some hot issues such as "AIDS prevention", "learning from Lei Feng" and "saving society" were selected. The selected theme materials are made by the Propaganda Department and the Network Department, and a public service advertisement is made by drawing posters or photocopying posters.

2. All students in the hospital can participate in this activity, either individually or collectively. Through a certain selection of materials, they can do some public service advertisements around the theme, and also submit certain works and materials, such as posters, photos, pictures, theme materials and so on. , ask the College Youth Association for help.

3. The submission of works and materials can be directly communicated with the Propaganda Department and Network Department of NYOGOC, or through the mailbox of NYOGOC.

4. The College Youth Association regularly exhibits some works through selection, and sets up some excellent prizes in the selection.

This activity was planned, organized and selected by the Youth Association of the College.

Organizing public welfare activities embodies the noble quality of helping others and the spirit of caring for public welfare undertakings, bravely assuming social responsibilities and selflessly contributing to society, which can leave a good impression on the public and win public praise and good reputation.

3. Public service advertising planning scheme

First of all, TV, newspapers and magazines, outdoor and internet have become the four major media advertisements, and our creative advertisement for building signs should belong to the category of outdoor advertisements, which is a novel advertising media sponsored by the government and approved by the spiritual civilization offices of provinces and cities, combining corporate brands with public welfare propaganda.

Secondly, we transmit enterprise information and product information to consumers in the most direct way, which has strong penetration and communication power. The main consumer group of Jingshun Hospital is the mass consumers, which is very suitable for this kind of public service advertisement. Moreover, this project is undertaken by our company, not only in Beijing, but also in major cities all over the country, to install and publicize architectural advertisements.

Second, the strategic significance of community public service advertisements in Jingshun Hospital.

1, to promote Jing Shun hospital enterprises to establish a civilized image.

If we want to penetrate Beijing and even the whole country, we should not only have good products and good customer service, but also establish a good corporate image in the minds of consumers, that is, a civilized and healthy corporate image. Social public welfare propaganda includes family happiness, neighborhood harmony and so on. They all care about the residents in friendly language. For enterprises, only enterprises that really care about consumers will eventually win consumers, so this is the medium for enterprises to establish their image.

2. Increase people's trust in this hospital.

There are many hospitals in the same industry that can really make the people trust. For your hospital, it is a good hospital worthy of our trust because of its strong faculty and superb medical skills. Then the government recommends it to the people, and the people can rest assured that it can increase the visibility of the enterprise. In this way, people benefit, enterprises benefit, and enterprises and consumers achieve a win-win situation.

3. The advertisements of community residents will make up for the shortage of the media.

The publicity methods of Jingshun Hospital may include TV, newspapers and magazines, street signs, etc. And some promotional activities. These forms have a strong impact and can attract public attention. You know, the key to continuously ensuring sales growth is to strengthen consumers' memory. The purpose of advertising is not only to attract attention, but also to constantly remind them. If it is unrealistic to put TV advertisements every day, and the advertisement of building signboards lasts for a long time, consumers can be constantly reminded to remember enterprises and products. Therefore, this kind of advertising media effectively makes up for the deficiency of the original media combination.

4. It is beneficial for Jingshun Hospital to further expand its market share.

Jingshun Hospital has a certain scale in Beijing market, but now it faces fierce competition. In order to maintain the dominant position in the competition and continuously increase the market share, it is necessary to take certain publicity measures to enhance the hospital brand.

5. Suggestions on the geographical distribution of billboards

How to achieve the advertising effect?

Focusing on densely populated residential areas in various districts, radiating to the surrounding areas, deepening people's knowledge and understanding of products, promoting the establishment of hospital brands, and increasing hospital flow and turnover.

6. Promotion means when installing architectural brands

During the installation, you can issue discount cards and membership activities to the neighborhood committees, which makes it easier to be close to the people and establish the image of the hospital. At the same time, we can also carry out a series of promotional activities for your hospital.

Third, the advantages of public service advertising

1, irresistible

People go to work every day, and they will see public service advertisements in and out, which is irresistible.

2. novelty

Compared with other advertisements, it is the first time in China that we enter people's lives in the form of public welfare.

3. Public welfare

Being close to their lives, caring for them and paying attention to them are beneficial to the people.

Step 4 stick to it

For the advertising release period, the fixed number of years is one year, which is much longer than other advertisements.

5. Compared with other advertising media, the cost is lower.

Cheaper than TV, magazines, newspapers and periodicals.

6. Authority

Sponsored by the government and approved by the provincial and municipal spiritual civilization offices.

7. Wide coverage

Billboards can penetrate into major cities and communities in Beijing and even the whole country.

8, easy to accept

Public service billboards care about the people, care for them and beautify the environment in the building, so the people are willing to accept them.

9. Targeted

Billboards are aimed at ordinary people, and the products of Jingshun Hospital are also aimed at ordinary people, so we can integrate.

10, conditioned reflex

Because seeing billboards all day will be unconsciously stored in long-term memory, and when people need it, they will have associations to buy products.

1 1. People have a high reputation for this product.

The products recommended by the government reassure the people.

Fourth, media quality analysis.

This kind of media covers a wide range. If you only put it in Beijing, if you put it in 10000 yuan.

Take Chaoyang District as an example, there are 22 streets, and each street has an average of 6 neighborhood committees, that is, communities. The average capacity of a street is 500 to 1500 block, and 10000 block can cover more than 80% of Chaoyang District. Of course, it can also be distributed in various districts, and the coverage rate can reach a high level. Due to different building scales, towers are generally 8 to 30 floors, and banlou is generally 6 floors. Most of the residential areas built in Beijing in recent ten years are towers. Therefore, the average audience familiar with the residents' billboards at the entrance of a building is above 20xx. After the preferential price of our company, the average price is only about 0. 1 yuan per thousand people per day.

Due to the particularity of the advertising release time and place, the advertising arrival rate can reach 100%.

4. Public service advertising planning scheme

First, the purpose of the activity: to improve our college students' imagination, innovative ability, practical ability and humanistic quality. Fully combine professional advantages, make a modest contribution to public welfare undertakings, and play a lasting and substantial role in protecting facilities, saving resources and improving and beautifying the living environment for campus facilities.

Second, the theme of the event:

Public service advertising design competition

Three. Activity time:165438+1October 23rd.

Four. Location: to be determined

Verb (abbreviation of verb) Activity object: students in the whole hospital.

6. Entry form: individual entry or team entry (unlimited number of teams).

Seven, entry notice:

1, Works and Entry Requirements:

It can embody various public welfare undertakings and highlight public welfare, such as morality, environmental protection, health, hygiene, hope project, respect for knowledge, protection of rights and interests, safety, etc. Show all kinds of small details in life in as many forms as possible, which is true and profound. In order to highlight the theme, it is required that each work must have a corresponding theme or campus civilization slogan and slogan. There is no limit to the size of the work.

At the same time, when playing the entries, one player must explain his own works. Let the judges better understand the artistic conception of the work and find the bright spot of the work.

2. Form of work:

Class A (computer design): Students can freely use flash (dynamic production software), powerpoint (slide show), word and other software to make.

Class B (hand-painted): such as posters, posters, stickers, etc.

3. Score details:

Class A (Computer Design):

First, highlight a theme, and have some innovation (2 points)

B, vivid interpretation, can profoundly express the connotation or theme of the advertisement, can impress people or be humorous (3 points) C, flash, powerpoint or word have beautiful and smooth pictures. (3 points)

D, have a good background, reasonable color matching, and create a good atmosphere for the interpretation of the work (2 points)

Class b (hand-painted):

A, good creativity, good overall effect (3 points)

B, good art, reasonable color matching, vivid image (2 points)

C, the work highlights a theme, which can inspire the audience well and cause * * * * (3 points).

D, innovative and novel ideas (2 points)

4. Award setting:

The entries of Group A and Group B will win the first, second and third prizes respectively.

5. Public service advertising planning scheme

Advertising theme: The unbearable weight of life-pay attention to miners and care for life.

Advertising purpose:

1, arousing social concern and concern for miners.

2. Improve public awareness of life safety and health, and cherish life.

3. Enhance the sense of responsibility of enterprises for miners' safety and act according to law.

Publicity focus: 1. The safety of miners' lives deserves attention. Miners are indispensable and important human resources in heavy industry.

2. The person in charge of the enterprise where miners work must ensure the safety and health of employees and cherish their lives.

3. Advocate to improve the ideological and moral quality of people in the whole society and be useful to society.

Advertising objectives:

1, general public.

2. Illegal mines

Communication principle:

1 Diversification of media and methods.

2 continuity of transmission process.

3 the extensiveness of the scope of communication.

Three-dimensional and lasting communication effect.

Use occasions:

1. Television, radio, newspapers, news events and other media communication.

2. Network communication

3. Outdoor communication

Television advertisement:

1, a miner victim was pushed into an ambulance by a nurse, and his family was crying.

2. A little girl with dark nails, dressed in rags, holding a photo of the father of the dead miner in her left hand and a broken bowl in her right hand, kneeling and begging from passers-by.

3. A group of miners walked home from work, only with the whitest teeth, but still smiling so brightly!

Print newspaper advertisements:

The first scheme is to hold a public service advertising design competition sponsored by enterprises to publicize news events, and take the winning works as outdoor, newspaper and online advertisements for this publicity.

In the second scheme, the planner provides posters as outdoor advertisements and newspaper advertisements for this promotion, sponsored by the media or enterprises.