Property management service innovation

Property management service innovation 1

Modern property management should not only provide basic public services, but also pay attention to the deep-seated needs of owners and innovate property management services.

Starting from the concept of property management, this paper expounds the significance of property management innovation, introduces the understanding of property management innovation, and puts forward some countermeasures on how to innovate.

Property management; Service; reform

First, the meaning of property management

The so-called property management refers to the industry in which property management enterprises are entrusted by the owners to maintain and manage the houses, equipment, facilities, order and environment according to the stipulations of the property management entrustment contract, and provide comprehensive services to the owners gathered in this property.

Property management is the continuation of real estate development and construction. It takes management as a means to provide quality services for owners. It is closely related to people's work and life, and directly affects the social, economic and environmental benefits.

Property management can not only prolong the service life of property, preserve and increase its value, but also play an important role in modern urbanization management.

The contents of property management services include general public services, directional services and entrusted services.

The management and maintenance of facilities, environment, order and greening are the daily and basic services of enterprises.

Providing comprehensive services for all owners, that is, innovative services, is the development direction of property management enterprises, and also reflects the service level of enterprises in the fierce market competition.

Second, the significance of property management innovation

(A) innovation is the property management to meet the needs of the times.

With the development and perfection of market economy and the progress of information technology, the traditional service mode of property service industry has been difficult to adapt to the development of the times. The transformation and upgrading of property management to modern service industry has become the general trend, and reform and innovation have become the inevitable choice for property service enterprises.

(B) innovation is the need for the survival and development of property management enterprises.

If an enterprise is stuck in the previous business philosophy and management methods, and can't make timely changes and innovations according to market changes, it will eventually be eliminated by society.

Only based on innovation, dare to break through the old way of thinking, and constantly create and apply scientific methods and novel technologies to transform enterprises can enterprises strive for survival and development space in the fierce competition.

(C) innovation is the need to improve the quality of property management services

The essence of property management is service, and the significance of service is also the foundation of enterprise social value. We must base ourselves on the nature of the industry and provide quality services.

For most property management enterprises, it may be relatively easy to establish a basic service system, but how to further improve the service quality on the basis of existing services is a difficult problem faced by most operators.

Third, the understanding of property management innovation

(A) concept innovation

Property management manages things and serves people. Through the management of things, we can serve people.

In reality, the traditional practice of "emphasizing management and neglecting service" is widespread in the property management industry.

Therefore, property practitioners should first change their concepts, be people-oriented, respect customers and take the initiative to provide quality services for owners.

Secondly, we should have innovative thinking, break through the limitations of the existing mindset, look at it from a new angle and understand it with new ideas.

(B) service innovation

Property management is a service industry, and its products are intangible services.

Its essence is to provide satisfactory service for the owners.

Therefore, the innovation of property service is to always consider the needs and feelings of the owners, change passive service into active service, meet or even lead the needs of the owners, improve the service level and quality through the innovation of service content, service form and service mode, and provide satisfactory services for the owners.

(3) Technological innovation

Traditional property services are mainly labor-intensive, relying on manual labor, with low service efficiency and unstable service quality.

With the increase of labor costs in recent years, the profits of property companies are gradually decreasing.

Through the application of new technologies and high-tech products, we will actively promote technological innovation and improve the efficiency of service work and the stability of service quality.

(D) management innovation

With the improvement of the property management market, the relationship between property companies and owners' committees has also changed significantly.

Only when the owners' committee selects a property company can it really push the property company to the market.

In order to seek development, property management enterprises must carry out management reform and innovation in time, strengthen their own construction, constantly explore property management systems and mechanisms that meet the requirements of urban development, establish enterprise management systems based on modern service industries, ensure more reasonable and standardized enterprise management mechanisms, and promote sustainable development of enterprises.

(E) Model innovation

Most property service enterprises are small in scale and collect property service fees mainly by providing basic services and value-added services to owners, with low profitability.

With the rising of prices and labor costs in recent years, the profit margin is even less.

This model can no longer meet the development needs under the new situation. Property management companies should explore new management models suitable for their own development and embark on a scientific and sustainable road of business model innovation.

Fourth, innovative property management methods.

In property management, it is far from enough to only have innovative consciousness, and the ability to put innovative consciousness into practice is the most important.

In fact, for property service enterprises, innovation is not necessarily sophisticated, but should be closely combined with existing services, technology and management, combined with the actual situation of enterprises, people-oriented, and promote the overall service level of enterprises.

(A) establish and improve the enterprise personnel training mechanism, the integration of human resources.

Establish a professional team, do a good job in talent retention, talent introduction and talent training, and efficiently integrate human resource management and development.

At the same time, pay attention to staff training and ideological education, cultivate staff's sense of service and innovation, carry out regular training, and improve the quality of professionals.

Establish and improve the employee performance appraisal system, and promote the improvement of property service level through performance management.

(two) on the basis of basic services, increase special services, improve the property service system.

High-quality basic services are the foundation and lifeline of property services. On the premise of basic services, we should focus on the needs of the owners, carefully analyze their opinions and suggestions through communication with the owners, think about their thoughts and worries, tap the relevant needs of customers, and increase a series of property value-added services such as collection and payment services, consulting services and house custody services.

This can reduce the pressure of the owner's life and work, and let the owner experience the convenience brought by property services.

(3) Accelerate the construction of informationization and intelligence.

Implement information management, attach great importance to the application of intelligent technology products, effectively combine information technology with intelligent technology products, and establish an intelligent operation system for property services, including intelligent monitoring system, intelligent access control system, building intercom system, intelligent parking lot system, intelligent fire fighting system, etc.

At the same time, establish a large database of property, build an information service platform, improve business management and control capabilities through information integration, quickly respond to customer complaints and requests, shorten business processing time, and improve service efficiency and owner satisfaction.

(D) Breaking through the traditional model and innovating management and business model.

With the progress of the times, the needs of owners have also changed greatly, and the traditional single property management model can no longer meet the differentiated service needs of customers at all levels.

Therefore, property management enterprises should break the traditional management mode, improve management concepts, management systems and methods, optimize management processes, improve the optimal allocation of resources, reduce management costs, and develop a new business model that suits them.

(5) Establish a brand of property management.

Property management brand is the best interpretation of the value of property services, which can not only bring high profits to property management companies, but also help to exert the famous brand effect, expand the scale of operation, reduce management costs and enable enterprises to achieve rapid development.

In the past, the property management mechanism was not perfect enough, and many property management companies ignored brand building.

However, with the transformation and upgrading of the property management industry, many property management companies began to pay attention to cultivating corporate brands, and through humanized and personalized management and services, they achieved the satisfaction of owners and created the influence of service brands.

If a property management company wants to create a brand, it should first pay attention to establishing the company image, shaping the corporate culture, improving the quality of professionals, and constantly innovating services on the basis of providing quality services, especially focusing on providing quality services to owners according to the people-oriented characteristics of property management.

Verb (abbreviation of verb) conclusion

In today's era of rapid development of market economy, innovation has become the driving force of enterprise development.

It is of great significance to improve the overall strength of property management, seek new economic growth points in the property management industry, and promote the simultaneous rise of economic benefits and management scale in the whole industry.

With the support of modern science and technology, we will extend the industrial chain to the upstream and downstream of property management by innovating the development concept, enriching the service content and expanding the business scope, and explore the establishment of a property supporting service system to provide customers with more comprehensive, high-quality and efficient services.

Innovation and extension of property management services II

With the improvement of urbanization, the property service industry has become one of the household consumption service products.

At present, there are some problems in property management service, such as high cost, low profit, fierce competition and imperfect mechanism, so it is difficult for property management to meet the service needs of owners.

On the basis of analyzing the existing problems of property management service, this paper discusses the necessity of innovation and extension of service management service, and puts forward the methods of innovation and extension of property management service.

Property management; Service innovation; Attribute extension

1. Necessity of innovation and extension of property management services

The innovation and extension of property management services are mainly due to the following problems: (1) The increasing operating costs of property management companies restrict the development of property management services.

At present, many property companies are under great pressure to survive, and there is a great contradiction between income and expenditure, and even serious losses. Considering that the consumption power of some owners can't meet the high-level property service standards, coupled with the increase of labor costs, utilities, property maintenance and inspection costs, and the existence of unreasonable behaviors such as collecting and paying water charges, the property company can only reduce costs, which makes the company struggling.

(2) Some residential areas are dilapidated and the facilities are incomplete, which affects the effective provision of quality services by property companies. Unless a large amount of renovation funds are invested, it will cause the property company to make ends meet.

When changing property companies, some property companies took away the information of the owners when they left, which seriously damaged the image of the property companies in the eyes of the owners.

(3) Property management companies have low staff quality and low service level, and have a bad attitude when providing property services for their businesses. First, the employees of property management companies have insufficient understanding of property management, which reduces the overall service quality. Second, employees of property management companies are treated unfairly. In the assessment of human resources, the company did not conduct quantitative assessment, and the treatment of employees was not linked to service attitude and service quality.

? Let employees lack work enthusiasm. Third, the training of property management companies is not in place. On the one hand, the training was not timely, and the training was carried out temporarily after the property management company entered the community. On the other hand, it lacks training awareness and relies too much on employees' own experience. As a result, the decline in service quality caused by insufficient staff training is obvious.

2. Innovation and extension methods of property management services

2. 1 Training innovative employees

In order to provide car owners? Really? In property services, property companies should cultivate innovative employees, learn from advanced concepts and models of property management at home and abroad, cultivate knowledge-based employees with professional skills, determine the value orientation of solving problems in a win-win way, improve service attitude and sense of responsibility, fully consider problems when owners put forward harsh requirements, cater to owners' attitudes, patiently answer owners' questions, and win their favor.

The practice of many property management companies has proved that service innovation is the basis for the survival and development of enterprises. Only when employees have the concept, knowledge and working methods of innovative service can they stand in the interests of owners, provide intimate, convenient, comfortable and value-added property services for owners, and inject new strength into the innovation and extended development of enterprises.

2.2 Provide diversified and personalized services

In addition to regular public services, property management companies should break through the traditional service concept, provide diversified and personalized service content, which can be extended to the basic necessities of owners, and list specific service menus by clearly marking prices, so that owners can be selective? Buy? Service can not only meet the different needs of owners, but also reflect the rationality of property management fees. First, the content of property services provided by property companies before.

By convening the owners' meeting, let the owners put forward the expected service content, and then submit it to the price department for approval to determine the charging standard; Secondly, the owner chooses the supporting service items, and then pays the service fee on schedule, and the property management company regularly provides personalized services for the owner; Finally, the property management company will disclose the contents, charging items and charging standards of personalized services, and provide supervision and reporting methods. The owner can put forward reasonable service requirements for the property company according to the contract.

General property services include security, cleaning and maintenance. However, with the increasingly fierce competition in the real estate market, many property companies have extended their services to the fields of environmental greening, life shopping and leisure and entertainment.

Property companies can divide property services into value creation, value transition and value protection according to the actual needs of owners, and expand the scope of property services by using value carriers such as equipment management, maintenance service, order maintenance and agency payment according to the characteristics of property management industry.

2.3 Scientific planning of property services

The rationality of property management planning is embodied in humanized planning. By mastering the consumer psychology and law of the owners, the content of property services is scientifically planned.

On the one hand, property companies should emphasize the continuity of property services, form a complete system at all stages of property services, and conduct operational control within a unified target range. In other words, property management services need to be combined with community planning, design, construction, sales and after-sales service, and property management should be regarded as a part of real estate marketing to ensure property management services? Really? .

? On the other hand, property companies should embody the essence of service innovation in concept innovation, accurately identify the provided services and potential innovative services, improve traditional property services and create brand-new service products according to the competitive demand of the market. At the same time, according to the comprehensiveness and continuity of property management services, property companies attach great importance to extending products.

3. Concluding remarks

To sum up, China's property management services are gradually improving. However, due to the influence of subjective and objective factors, there are still a series of problems in property management services. Coupled with the influence of market competition, only through the innovation and extension of service products can property service companies adapt to the market demand for property services and ensure the company's sustainable development.

Therefore, the author believes that property management companies should straighten out their thinking, explore the market, combine the market reality and their own ability level, seek a road suitable for their own development, improve the scientific and technological level and management ability of property services, try their best to meet the needs of owners in service products, and drive the property management service industry into a new era.

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