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Six selected work summaries and plans for shopping malls
Summary and Plan of Shopping Mall Work 1 After the great transformation and adjustment in the first half of the year, the department stores in our store have greatly improved in brand structure, brand quality, shopping environment and sales, but compared with competitors, there are also some shortcomings. To this end, after market adjustment, the following analysis is made:
The advantages of our store are mainly reflected in the following aspects:
First, the quantity and quality of brands occupy a certain advantage and have a greater brand aggregation effect.
After major adjustment, our store has greatly improved its brand quality and quantity. Before the adjustment, the number of brands was about X, after the adjustment, the number of brands was about X, and the sales volume increased by more than x%. At present, the number of brands in xx Department Store is X. In brand introduction, we should pay attention to the business nature of manufacturers and increase the proportion of direct sales of manufacturers. According to the market positioning, a brand with certain brand awareness but moderate price has been launched. For example, in the adjustment in the first half of the year, the newly introduced xx, xx and other brands have good sales, can meet the local market demand, are moderately priced, belong to the nature of factory direct sales, and can meet the requirements in terms of supply and promotion. Our store also has certain advantages in brand awareness, such as shoe area xx, sports area xx, bed area xx and so on.
Second, the forms of promotional activities are more diversified.
The promotion form of xx department store is relatively simple, while the promotion form and content of our store are relatively diversified. In the first half of the year, while doing regular promotion, a series of category promotion and cultural publicity or promotion were carried out. X copies carry out related promotion activities around xx and xx, and during the Father's Day promotion period, contact men's wear, men's leather shoes and leather goods for off-site sales, highlighting the theme characteristics of Father's Day.
In terms of cultural promotion, increase the promotion of theme activities, such as skin care festival and happy summer festival. In view of the summer vacation, the "Happy Summer Holiday" activity was launched, and the children's wear area was decorated with atmosphere, static model exhibition, children's wear product knowledge gallery and so on. , and organized children's wear shows and cultural performances in conjunction with xx kindergarten, and held baby contest parent-child activities. /kloc-In October, a men's fashion dress contest was held with the theme of "My fashion is my master".
Third, the promotion activities are relatively stronger.
The frequency of promotional activities in xx Department Store is relatively low. Except for major holidays, there are few promotional activities in other periods, and sometimes there is no unified promotional activity for one month, which can't be compared with xx or our shopping mall. The recent large-scale promotion activities of xx Department Store are mostly in the form of "buy for send", which needs to make up the number and have a mantissa, which is more likely to lead to running orders. However, the "double exchange" in our shopping mall is more acceptable to customers because it doesn't need to round up integers and has no mantissa, and the discount is actually greater.
Fourth, the characteristics of department stores are more prominent.
After the major adjustment in the first half of the year, the business area of our department store has been further expanded, the concept of department store has become more prominent, the number of brands has increased, the brand quality has been optimized, the brand effect has emerged, and the market competitiveness has been further enhanced. At present, Wanjia is still a big supermarket in the minds of most customers, and the shopping environment, brand combination and attention are different from our shopping malls.
There are advantages and disadvantages:
(A), the supermarket customer aggregation effect can not be compared with Wanjia.
Xx supermarket area is planned and designed according to the layout of hypermarkets, which has a stronger customer aggregation effect. At the same time, the dynamic design of venues (department stores) is closely combined with the passenger flow direction in the supermarket area, which has a large passenger flow and has great advantages in the local market. The advantage of supermarket area is used to promote the sales of department stores. And our shopping mall implements the management mode of "department store is the main part, supermarket is the auxiliary part". The customer aggregation effect of supermarkets can not be compared with that of Wanjia, nor can it play a good role in the dynamic design of stores.
(2), parking difficulties
With more and more customers shopping by car, the convenience of parking has become the standard for car owners. The difficulty in parking has led to a great loss of high-end customers in our store, which has a great impact on sales. Parking difficulty is a big problem that restricts the operation of our shopping mall, and it is also an unavoidable competitive disadvantage of our shopping mall. And xx Rainbow or xx parking spaces are sufficient, which naturally becomes the first choice for high-end customers to shop.
(3) Membership system
In order to give full play to the role of membership card and improve the loyalty of member customers to the branch, xx member customers can enjoy X discount for all categories or even the whole audience, and launch member days and exclusive products from time to time, which fully reflects the importance attached to members. Although our company's membership cards are divided into gold cards and silver cards, in practice, all membership cards only have the discount of points rebate. Although some time ago, the department store category membership discount was introduced (gold and silver cards can enjoy discounts), and the main products with correct prices can enjoy corresponding discounts, but the probability of regular prices of department stores is relatively small and has little practical significance, thus losing a great significance of gold and silver cards. It is suggested that the company make corresponding settings according to the membership level in the system. Different membership levels, you can enjoy the corresponding discount by swiping your card, and the system will automatically generate it, so that members can enjoy the real discount. In addition, in Wanjia, you can get points by entering the phone number or membership card number, while in our shopping mall, you have to swipe your card at the cashier to get points, which brings inconvenience to customers and easily leads to the loss of member customers.
Therefore, in the second half of the year, special services and supporting projects can be further improved:
We should stand in the customer's position, constantly think about the customer's needs, improve the corresponding special services, meet the customer's needs, embody a humanistic concern and enhance the shopping mall. For example, Rainbow Shopping Center has launched free mail and self-service financial services. The service desk has added some services: free drinking water, mobile phone gas station, convenient umbrella rental, regional map, bus route inquiry, free convenient box (sewing kit, medicine box) and so on. The dress of the receptionist is professional and elegant, showing the style and standard of high-end shopping malls. Therefore, appropriately improving the treatment of image posts such as front desk service is a necessary means to improve the quality of personnel in this post. Add some supporting items, such as ticketing, dried flowers (flowers), water clusters, fabrics, men's fine products, home accessories, water bars, snack huts, etc. , improve business projects, meet customers' demand for one-stop service for shopping, leisure and catering, attract many customers' footsteps and enhance the visibility of the store.
Summary and Planning of Shopping Mall Work Part 2 The first half of this year is an unusual half year for me, and it is also destined to be an unforgettable half year. In the past six months, I have witnessed the rapid development of X company from one store to three stores. With the development of the company, I have greatly improved myself. My personal work in the first half of 20xx is summarized as follows:
I. Main Work Situation
1. Post adjustment from supermarket tally clerk to network management.
The company has advanced erp management system, which ensures the efficient operation of the company, which puts forward higher requirements for the smooth network. After taking over the work, I checked all the computer equipment of the company, especially the servers and switches in the computer room one by one, mastered the information of all the equipment, and established close contact with xx Telecom Company, which quickly and professionally solved the network emergencies.
Over the past six months, the company's network has always been smooth, which has provided a guarantee for the efficient development of the company's work. In addition, the maintenance of the company's website is also orderly. Since the website of xx Store was opened, it has received four customer complaints, and the investment information 1 1 was forwarded to relevant colleagues at the first time, and the reply results were tracked at the first time; * * * Release 193 industry news, 8 1 store dynamics, 3 1 promotion information. Every week, the team assessed the website maintenance of each store, and none of the xx stores failed.
2. Cleaning work before the transformation of 2.xx store.
After the company issued the notice of withdrawal, I visited the shopping mall several times a day to understand the progress of withdrawal, make records and report to the leader. However, some merchants refused to cooperate with the mall to withdraw the order. After the communication failed, the company decided to forcibly dismantle this part of the booth. The forced demolition work can be described as difficult. Demolition work is mainly carried out at night. Every day from night to the next morning, the samples and sundries in the booth are packed one by one, loaded one by one, pulled to the warehouse and then unloaded one by one. Some big pieces of furniture test our physical strength.
In this way, we fought continuously, day and night, and the forced demolition work was completed, which ensured the smooth reloading of the mall. During this time, every night, Mr. He, Mr. Guo and other leaders fought in the front line and personally unloaded the goods. We are tired and moved.
3. Investment promotion and opening preparation after the transformation of 3.xx store.
Many old merchants recognize xx's business model and are full of confidence in the future of xx. Therefore, there are enough brands on the first floor of xx store to attract investment. However, in terms of location and area, brands are arguing, especially in the tile area, which leads to the late entry and decoration of merchants in the tile area; In addition, the location and area arrangement of sanitary ware area can be described as twists and turns, and it was finally finalized after several adjustments. This has had a great impact on the construction period, and urging merchants to complete the renovation before xx has become the most important work content.
Every day, I am busy with the renovation procedures for merchants, measuring the booth size for merchants, urging the renovation progress, mobilizing merchants to work overtime at night, and implementing the scene until late at night. Every day is a dusty look, and I fell asleep after work. The night before the opening, I was busy until 3 o'clock in the morning. Fortunately, after hard work, most of the merchants on the first floor were renovated before xx and reached the opening state. By xx month, xx year, there were 62 stalls on the first floor, with one vacant and five unfinished, and the opening rate was over 90%. Seeing that the mall was a mess from the beginning to the glory when it opened, I felt that the hard work in the early stage was worthwhile.
4. Market management and fee collection after the opening of 4.xx store.
The mall officially opened on xx, xx, xx, and the work was gradually standardized, and the daily management of the floor was carried out in an orderly manner. There are 6 1 commercial stalls on the first floor, including 5 tiles/kloc-0, 22 sanitary wares, 20 floors and 4 radiators. * * * Salesperson 1 12. The daily management of shop assistants mainly includes gfd, store appearance, welcome, price tag management and daily discipline. Since its opening, it has received 6 complaints from customers, including 5 sanitary wares, 1 floor. It was handled in time, and both consumers and businesses agreed with this result. As of xx, the merchants on the first floor realized net sales of xx yuan and square meter benefit of xx yuan. As of that date, the cost of the first floor should be xx yuan, and the paid-in amount is xx yuan. The unpaid amount involves compensation for the merchant's expenses of xx million yuan.
Second, shortcomings in the work.
1. Lack of communication and understanding with some businesses.
2. Lack of experience in handling customer complaints. Can't quickly and accurately grasp the customer's psychology. When organizing the coordination between customers and merchants, they failed to take the initiative.
Three. Work plan for the second half of the year
1, study business knowledge hard, improve business skills and master erp system knowledge more skillfully.
2. Strengthen the management and training of shop assistants. Strictly implement the requirements of the sales manual and improve the sales ability of the sales staff.
3. Strengthen communication with merchants and establish a better relationship in order to carry out the work.
In short, in the first half of the year, I will do every job harder, be strict with myself, strive to improve myself and contribute to the development of xx. I believe that tomorrow of xx will be better.
Summary and Plan of Shopping Mall Work 3 Time flies, time flies, and 20xx years have passed quickly in a blink of an eye. Looking back on my work in xx Property Service Co., Ltd. in the past year, I can say that I have benefited a lot. In order to do better in the future, I will summarize my work in the past year as follows:
First, pay attention to team building.
Having an excellent team is an important guarantee for doing a good job. Since the beginning of this year, due to the great changes in personnel, the company leaders have further improved the comprehensive business level of security personnel, and I attach great importance to the improvement of the comprehensive quality of team members. When new team members come in, I will bring them to familiarize themselves with all kinds of hardware facilities in the whole community and the matters that should be paid attention to in each position. At the same time, they are also urged to actively participate in fire fighting knowledge training, practical fire fighting skills training and military training taught by department leaders, so that team members can master various basic skills as soon as possible and their professional level can be continuously improved.
Second, pay attention to ideological construction.
Because our team members come from different places and positions, everyone's comprehensive quality, personality and hobbies are different. More importantly, they are all just in their early twenties and full of blood, which is not only the need of our security work, but also the need to pay attention to in our daily work and life. Young people have great plasticity and variability. Therefore, in the work of team building, I will carry out ideological and moral construction throughout and stick to it.
In terms of working methods, I flexibly insert ideological education into pre-class and after-class meetings according to different players and different situations, instead of training, talk with players individually, carry out typical case education, and flexibly implement ideological and moral education. We don't hide the problems and mistakes in our work, report them in time, correct them if there are mistakes, take warning, cheer up and improve our work, and have achieved tangible results. No matter at work or in daily life, the team in our class presents a gratifying situation of "three more and three nothing" Namely: more active work, less passive response; There are many hardships in doing things, no bargaining; Many people do good deeds, but few break the law.
Three. Daily work and management
In my daily work, I insist on the following points:
1, keep abreast of players' ideological trends and working conditions, respect players and care about each other.
2, inspection management, supervision at any time, check the appearance, instrument, etiquette, courtesy and the quality of work during the shift on duty.
3. Insist on hosting the pre-shift and post-shift meeting every day, check the team members' gfd and communication equipment, and clarify the work priorities, task requirements and precautions of the day; Comment on the work of the day after work, correct the problems in the work in time, and make a good record of the work.
4, according to the established work norms and routes, security patrol in key areas day and night, timely find suspicious signs and security risks and loopholes, and timely report to the superior leadership.
In short, in the past year's work, we have made achievements, but also clearly seen our own gaps and shortcomings. We will make up our minds, overcome and improve in the future work, and try our best to do better and better in the future work.
Four. Work plan for next year
I definitely need to think about the direction of development next year. I remember that the position of deputy captain of the mall security team is still vacant. I must show my working ability as much as possible before the end of this year and get that position smoothly. I think I have this ability. At least from the perspective of the same level of security, no one is more serious, responsible and motivated than me. But I still can't relax. Can I get credit? First of all, I have to make sure that I don't make any mistakes, so that I can have a chance and believe that I can do it.
Shopping mall work summary and plan 4 Time flies, and I have come to the big family X of the supermarket. These two months, I have mixed feelings. I don't know how much professional knowledge I have learned, but I have really made a lot of progress in dealing with people. I am also able to cope with the work in the shop. Maybe it is a little complacent, but when something happens, people in the group always ask me, which makes me very moved.
In this X, I still continue the passion when I first went to work, and my mentality is also very peaceful. Once my team leader has something on her mind, she always talks to me and asks me, "Comrade Ding Ding, when will your enthusiasm wane?" At this time, I always say, "My passion will never die!" To answer her. People in the group said that they looked at me as if there was nothing bothering them and walked around all day. But I deeply know that as a bartender, I can't bring my personal feelings to work. The customer is always right, which I have always believed since I worked, so I always respond to the customer with a knowing smile, even if the customer is sometimes unreasonable. For example, once, a female customer said to me, "Hey, waiter, put this pajamas on me." I said, "Sorry, set it yourself." Your suit is irrelevant, but as employees, we can't try on clothes in the shop. "As a result, the female customer said," That's interesting. This thing hasn't been washed yet I don't like to wear it on me. I think it is dirty. "The female customer left, and my colleague came over and said, what's wrong with this person? She doesn't like condoms. She is human! " I said, "Forget it, the customer is always right. We are a service industry. "
Sometimes I'm busy. I always sort out the goods in the warehouse after work, so that I can't stand the lights in the store when I get off work, but I always believe in the creed of "more work, more gain" and "it is a blessing to suffer". My colleague said to me, "Don't do it, others will do it later!" " Or "What are you doing now?" ? "After a while, the customer will be in chaos!" But I think, since customers are confused when they turn it over, why can't they clean it up immediately after they turn it over and let them return to their neat appearance? Remembering my mother's old saying, "What can be done today can be done today", I like to do it now. Actually, I'm confused. I often make mistakes and forget things. Therefore, I never leave a small note in my hand at a shop meeting. On it, I wrote down the work to be done that day in order. When I finish one, I will cross out one, which will keep my whole work in order. My team leader speaks very artistically. Whenever I make any mistakes, she always comforts me by saying, "You do too many things, so you will miss one or two. Since you came, our work has become very simple. " I thank my team leader. I feel lucky to meet such an excellent person as her as soon as I step into the society. In fact, my work is not always happy, nor is it without troubles. About half a month ago, my mind entered a trough and I felt that my future was bleak. I repeat these trivial tasks in the shop forever every day, thinking about the future, and suddenly I feel sick and there is no spring. One afternoon, I just received more than 400 clothes from a supplier. When I was in the harvest department, I still remember which bag was a few dollars, but when the goods were pulled to the third floor for labeling, I forgot to write a sentence to the teacher.
I was anxious, and my colleague comforted me and said, "Don't worry, he can't tell who is the promoter." Besides, there are some goods in the shop. Let the manufacturers divide it themselves tomorrow! "But I know that even if there are still goods in the store, if new goods are put on the table, it will definitely increase sales opportunities. I delayed my work. If the manufacturer has time tomorrow, it is ok. What if the manufacturer doesn't have time? No one will bear the loss. Opportunity knocks on every door, and the order says confirmation, but there is no analysis. Sometimes DMS is high, which may be caused by promotion. Without promotion, you can't order too many goods. But after professional training, all this will change. Next is my third month working in the supermarket. I will work hard, study hard and keep in touch with my colleagues as always. Raising zero to infinity will always be my unremitting goal.
Summary and Planning of Shopping Mall Work Part V In the first half of the year, all xx people made a breakthrough around the business strategy of "Differentiating management, enhancing brand connotation" and the management strategy of "building enterprise execution".
First, the business performance rose steadily, and the sales exceeded the X yuan mark.
Actual sales completed the annual assessment plan by x%, up by x% year-on-year, and net profit increased by x% year-on-year. Established the market position of xx in xx regional market.
The business adjustment effect is outstanding. In the first half of the year, X new channels were introduced and X brands were eliminated, with the adjustment rate exceeding x%. All the seven categories in the audience achieved an increase of more than x%, and the minimum wool grade increased by x% and x% compared with last year.
Grasp two projects with both hands. In the project of "building X brands" and "introducing X mature brands", X brands achieved sales of X million, and the overall sales increased by x% year-on-year, accounting for x% of the total sales.
Plan to expand sales and increase profits first. Break through convention, integrate resources, grasp hot spots, launch personalized marketing activities, and always maintain regional advantages in marketing momentum.
Second, the service system has been continuously improved and the on-site management has achieved remarkable results.
In the first half of the year, xx paid close attention to on-site management, fully implemented the "family service" system, and held a big discussion on "service awareness" among front-line employees. The hardware facilities of the shopping mall have been comprehensively maintained and rectified, which has made the image of the shopping mall look brand-new.
Third, the concept of "implementation" is deeply rooted in the hearts of the people, and human resources continue to tap the potential.
The guiding ideology of "building enterprise execution" runs through the training work throughout the year. * * * All kinds of training lasted for x hours and more than x person-times, which truly met the work requirements of creating a learning organization and cultivating knowledge-based talents. Two large-scale job rotations were carried out, involving X people, which formed a strong response among employees.
Significant achievements were made in the first half of the year, but there are also the following six problems that restrict the development of enterprises:
Question 1: The disharmony between management structure and development goals is still obvious.
Question 2: There is a contradiction between the predictability of market form and the implementation of specific commercial measures.
Problem 3: The singleness and irreplaceability of the promotion form restrict the development of marketing work.
Question 4: The gap between daily sales and hot sales has not narrowed, but has a tendency to expand.
Question 5: The supply and structure of seasonal commodities have not changed.
Question 6: Although the supplier channel integration has changed in the first half of the year, the effect is not obvious.
In the second half of the year, the commercial competition in the surrounding areas of xx will become increasingly fierce. In the face of unemployment before xx products and trade, after being pressed by xx department store, we will focus on the following aspects:
First, accurately grasp the market positioning and implement differentiated management.
Slightly improve the management level, implement overall dislocation with Shang Qing, Xu Dong, and Puzzle Cat, and build a regional fashion department store. Especially in the regional market to achieve the pattern of mainstream brand management.
Two, the formation of commodity department, the implementation of sales separation, increase investment adjustment.
Through the improvement of organizational structure, it provides a powerful soft environment for speeding up the adjustment progress, making the adjustment work develop step by step, thus achieving the classic management mode of regional department stores.
Third, take the transformation and operation of the fourth floor as an opportunity to fully integrate the resources in the venue.
Being stronger and bigger is the top priority of enterprise management. Taking the development and expansion of the business area and content of the fourth floor as the primary task in the second half of the year, we will further enhance the commercial functions of shopping malls and develop new economic growth points.
Fourth, pay attention to X million brands and give full play to the February 28th effect.
It is necessary to comprehensively integrate investment promotion, decoration, marketing, personnel, assessment and other links, improve the success rate and survival rate of the X-million brand, and let the existing X-million brand play a leading role.
Fifth, pay close attention to channel optimization and reduce the constraints on business caused by weak suppliers.
Choose powerful brands and suppliers in channel integration, eliminate or select some suppliers who are not manufacturers or first-class agents, and strive for more policies in marketing, price, supply and return.
Six, scientific analysis, and strive to break through, the full implementation of family marketing.
The marketing work in the second half of the year should break through the single promotion mode and strengthen emotional marketing. Through publicity, exhibition and service, the packaging will glow with new vitality and fashion, thus attracting customers and promoting sales.
Seven, the implementation of staff quality project, realize the strategic transformation of talent development.
In the second half of the year, we will strengthen the training and reserve of enterprise talents and implement the "Five Ones" project of training. At the same time, strengthen the implementation of enterprise system, further standardize the work behavior of all employees, and form a harmonious and standardized good working atmosphere.
Summary and Planning of Shopping Mall Work 6 In the next 20 years, under the correct management of shopping mall leaders, as a security guard of shopping malls, I will take the safety precautions of shopping mall areas and articles under my care as my own responsibility and do every job well. In order to do better in the new year, I will summarize my work in the mall for 20 years as follows:
First, obey the superior leader as the mall security guard, obey the leader, take the overall situation into consideration, stick to your post and work hard.
Second, obey the rules and discipline, pay attention to manners and etiquette, obey the rules and discipline is the basic requirement of qualified employees, is the premise of the smooth development of all work. Therefore, I am proud to abide by the rules and regulations at work, and strictly abide by the labor discipline in shopping malls with practical actions.
Third, establish a correct sense of service. At present, some people in society have some prejudice against security practitioners, which brings some troubles to their work. Therefore, as a security guard, I can treat them correctly, establish a rigorous and serious sense of service, do my duty for the security of shopping malls and do my job well.
Fourth, keep learning and enterprising, and improve the business level. If you want to do a good job in security work, you must be familiar with the responsibilities, requirements and work contents of security work.
1. Learn the contents and requirements of security work through books;
2. I was sent to a fire training unit to participate in fire qualification training through the shopping mall, and achieved excellent results, thus greatly improving my fire fighting skills;
3. Seriously follow the requirements of the leaders and earnestly perform their duties. Enrich yourself and improve your working ability through various learning methods.
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