What is the development trend of the pet industry after 2020?

1. Affected by the epidemic situation and the development of the live broadcast industry, the model of "cloud pet attraction" will be more mature in the future.

During the epidemic period, the number of live broadcasts of Taobao pets increased by 375% year-on-year, and the number of daily viewers exceeded 1 10,000. In general, live e-commerce upgrades pet consumption from the previous form of watching pictures and talking and making funny videos to 24-hour live broadcast and split-screen interaction, and fully experiences "cloud pets". The epidemic situation has amplified the economic benefits of "cloud pet attraction" and become the first entrance of traffic; After the epidemic, the "cloud economy" will develop in a more explosive form.

2. In March 2020, pet consumption increased by nearly 1.5 times year-on-year, and kryptonian pet breeding became another trend.

With the gradual control of the domestic epidemic, pet consumption is picking up and rising rapidly, and the pet industry may usher in a wave of compensatory consumption.

Reference source: /p/ 147840809

Ai Media Consulting |2020H 1 Research Report on the Current Situation and Development Trend of China's Pet Economy.