It is enough to know that this website plays soft text marketing.

In recent years, many e-commerce industries have paid more and more attention to product quality and brand, and various brand publicity has also spread all over the Internet and major social circles. Brand war is bound to become a protracted war, and brand marketing will also be paid attention to with the sustainable development of e-commerce industry. Brand marketing has many angles, and soft text marketing is undoubtedly one of them. As the most common and effective marketing method, soft text marketing actually existed before the popularity of the Internet. After the popularity of the Internet, this marketing model has become an essential means of enterprise marketing, because the Internet has reduced the cost of this model very low and made it affordable for many small and medium-sized enterprises. The reason behind it is that no one can do without brand marketing, and leading consumer groups with brand effect is the king of brand sustainable development. Take soft text marketing as an example. Nowadays, it has become a very common way for all walks of life to use soft text marketing to expand brand awareness and promote product sales. Although everyone knows soft text marketing, not everyone can make good use of it. According to the marketing experience accumulated by Li Xiang Soft Text Marketing Platform in channels and markets, we share the following key soft text marketing directions with our customers: 1. To improve the click-through rate of articles, the popularization of delivery channels is the key. The essence of soft text marketing is to impress readers with articles, bring brand effect and drive sales. Therefore, the first step to do soft text marketing is to improve the click-through rate of articles. To improve the click-through rate, we must first rely on good channels. If we find the right channel, we have completed the first step to acquire users. In fact, if the article has proper channels, it will attract readers to continue reading and stay in the article for a longer time. Whether with the help of the traffic advantage of big media or the eye-catching effect of online media, readers have the opportunity to actively extract the selling points of your products in the website. Good channels and users are also of high quality, with higher conversion probability and better efficiency. As an advanced platform of S2B operation mode, Lixiang.com knew the importance of channels from the beginning. Li Xiang has established long-term cooperative relations with well-known media such as Sina, Sohu, Netease and Tencent, and the publishing platform channels are diversified and high-quality, which provides a strong guarantee for the transformation effect of articles. Second, clear the audience psychology. We know better what users are thinking. Some people habitually attract readers by pursuing hot spots, some people habitually impress readers by telling stories, and some people like to retain readers through popular science knowledge. In fact, these are all ways in line with the audience's psychology. Either way, the best way is to create the most closely related products. Li Xiang. Com connects data analysis websites such as Analysys Data and talkingdata in the background. We are familiar with industry trends and know the preferences of users. On this basis, Li Xiang. Com puts in soft articles and provides pre-purchase soft article writing service, which completely solves all problems of enterprises from writing to posting. Third, find products to buy and improve the conversion rate of soft texts. Many companies always describe the selling points of the products themselves in the process of writing soft texts, thus ignoring the buying points of the products. The difference between selling point and buying point lies in their different starting points. The selling point is from the seller's point of view and the buying point is from the customer's point of view. No matter how authoritative we put the soft text on the website platform, the ultimate goal of the soft text is to improve the conversion rate of the article and drive the brand exposure and product sales. Therefore, all soft articles from the customer's point of view can impress readers more. Before writing a soft article, you must think clearly about what my products can bring to customers and what products customers need, instead of blindly promoting how good my products are. It is difficult for readers to recognize soft articles immersed in self-satisfaction, let alone the conversion rate. In order to be closer to users, Li Xiang. Com should summarize the existing soft text operation experience every day. At the same time, in the background of Li Xiang website, a large number of soft text databases have been accumulated. We will first analyze the competing products in the industry or product where the business owner is located, and then adjust and optimize them. Of course, if the business owner's own soft article has avoided the above problems, we will also give sincere suggestions on channel delivery, so that every penny can be spent properly and meaningfully. Whether it is an emerging product or a well-known product, there should be different publicity schemes for soft articles at different stages, so it is very important to find professional channels and media delivery platforms. As a one-stop professional soft text marketing platform, Li Xiang soft text promotion platform has become the only trustworthy brand marketing platform for many small and medium-sized enterprises.