How to tap the selling point of products? Please help me with the marketing methods and copywriting of masks and water bottles.

How to tap the selling point of products? Ask yourself three questions:

What's the mask for? The answer is obvious-but in addition to the above functions, what other brands don't have in your mask?

Why does everyone else use masks? In other words, why do people use your mask? Try to convince yourself to buy your own products from the consumer's point of view.

Sort out all the customer demand points, and then dig out all the product selling points according to the demand. Finally, the selling point of the product can be refined according to the actual situation.

Aquarius thinks the same thing.

The product copy planning team of Squid Studio will answer your questions, welcome to adopt!