It took only six years to build the company to 300 billion yuan. How did real estate tycoon Yang Guoqiang do it?

First, rely on the crisis concept of being born with worry and dying with happiness.

As an out-and-out farmer, Yang Guoqiang has been dealing with architecture since he was born. In his twenties, he is still a farmer working on the construction site in patched clothes. Later, he went out to start a business and started a township construction enterprise until he founded Country Garden. His life experience made him think about the company's sense of crisis and potential threats. He borrowed from Wanda's promotion and entrepreneurship model and Huawei's shareholding system. He made the company's stock and real estate development industries a leader. For the development of the company, he once spent a lot of money to retain highly educated employees, and everyone's dividend was more than one million. He also kept learning and drawing lessons from advanced Internet thinking.

Second, relying on innovation, we will constantly increase the reform and innovation of the company's talents and models.

Speaking of Country Garden, we are most familiar with the advertisements on TV, such as the integration of Country Garden School District in Singapore, reliable property and so on. Speaking of which, let's compare the business models of Wanda and Country Garden. Wanda pays attention to the integration of urbanized commercial centers, while Country Garden is to build a complete commercial chain system integrating high-end and mid-end real estate for home life, and the school district is proposed by Country Garden in recent years. With the constant changes in the new real estate model and talent introduction system, Country Garden introduces new concepts in the real estate field every year.

Third, rely on Internet information to control real estate and assess risks.

Speaking of Yang Guoqiang, I have to mention one of his right-hand men, Jelena, who is in charge of information security development and industrial chain of Country Garden. Through the system he established, Country Garden can keep abreast of market price information and national policy trends, and can control risks at any time by controlling how many houses Country Garden has sold and how many houses have been built. Compared with veteran real estate players such as Wanda Vanke, Country Garden is ahead of them in the information industry and Internet real estate industry, marketing houses and real estate through the Internet, evaluating risks and management, and directly eliminating and managing the company. If there are any omissions, please add them.