What is the refined service content of property management?

Four elements of quality property management service

As a strategic decision of enterprises, refined property management service is an important way for enterprises to achieve sustainable development goals and establish core competitiveness. In view of the intensified homogenization of property management quality, higher expectations of owners and a series of great changes and challenges in the external society. Implementing meticulous management is not only the need to alleviate the contradiction of social resource constraints, but also an effective countermeasure to adapt to market development, diversified demand and more intense competition. It is also an effective way for enterprises to strengthen basic work, tap potential and improve enterprise efficiency.

The essence of refined property management service is an excellent enterprise with high management foundation, management ability and service level. It pursues the high-level cultivation of standardization, specialization and standardization of enterprise operation management, and emphasizes the observation and grasp of details in the whole process of enterprise management, covering from strategy formulation to specific implementation. Therefore, this paper focuses on consolidating basic management, strengthening implementation and improving enterprise efficiency. The development ideas of specialized development, specialized service, intensive management, refined management and brand building are clarified, and the four elements of refined property management services are emphatically expounded from the perspective of ensuring the sustained, stable and healthy development of enterprises.

First, basic management is the core.

Fine property management service is a systematic project, the premise of which is to have a high management foundation, management ability and service level. An enterprise with loose and imperfect basic management cannot achieve refined management services. To improve the quality of property service, we must focus on all aspects and links of basic management, so that owners can live in a normal state of convenient and tidy work and life, and public security and stability, and then owners can pay attention to whether they can enjoy a higher level of colorful community cultural life or comprehensive commercial services.

Since the development of property management for 30 years, the quality and content of property management services have shown a trend of homogenization, popularization and popularization. The level of property management services is still mainly reflected in the management effect of various basic projects, and the satisfaction of owners is always the most important standard to reflect the quality of services. However, extensive property management services can no longer meet the owners' increasingly "critical" vision and requirements as property management consumers. In order to achieve sustainable development, ensure that projects are not lost and further enhance brand awareness, property service enterprises must start with refinement and improve their own basic management level. For example, the basic management of some large property management enterprises has not adapted to the long-term construction and sustainable development of enterprises, and there is a sharp contradiction between the increasingly large scale and the increasingly backward and lax management. The management mechanism, incentive mechanism, competition mechanism, restraint mechanism and monitoring mechanism of enterprises need to be further improved and standardized. Most enterprises have not yet established a sound risk early warning mechanism. For example, financial risks cannot be reflected in time, the use and management of housing maintenance funds are prominent, and management risks, service risks and disaster risks are not well understood, such as parking lots being flooded and property being stolen.

As a key step in implementing refined services, basic management needs to be upgraded to the strategic level. Therefore, it is necessary to comprehensively strengthen enterprise management infrastructure, dredge enterprise management channels, extend enterprise management tentacles, standardize enterprise management behavior, lock enterprise management chain, improve a series of "basic laws" on enterprise management and property services, sort out and review various rules and regulations and operational procedures, supervise the implementation of relevant links, plug management loopholes and eliminate service blind spots.

Second, the organizational system is the guarantee.

The clients of property management services are relatively permanent and fixed, which requires management services to pay more attention to the unity and stability of daily services. Without scientific organization, institutional processes and unified standards and norms, it is difficult to achieve refined services. In fact, the refined management service of property management is the standardization, tabulation, standardization, digitalization and theorization of property management service.

From a practical point of view, the standardization of property management services is mainly reflected in establishing and perfecting the rules and regulations of property management, including the rules and regulations of property management enterprises, so that the operation of property management services is standardized, standardized and standardized, and the successful practical experience of management services is transformed into more advanced property management theories. Conversely, advanced property management theory can be used to guide and correct the practice of management services.

The so-called tabular property management is the main way for enterprises to implement standardized management. Converting the system into tables is an important way to realize the system. It is simple and easy to operate, and it is easy to turn institutionalized things into practical things. Digitalization is the realistic embodiment of enterprise standardized management. Only data can best reflect the results. Whether institutionalized or tabular, it can only reflect standardized management in the end. Data can best reflect achievements. It can best express the result. Theorization is the actual achievement of speeding up the standardized management of enterprises. Only by forming a higher theoretical system on the basis of data can we continuously improve the level of theoretical innovation and institutionalization. The refined service of property management is a process of standardization, standardization, institutionalization, proceduralization, tabulation, data and theorization.

Therefore, in daily property management services, it is necessary for enterprises to introduce ISO9000 international service quality system to control the practice of property management services, which is also an effective way to refine property management services. The various systems, principles and schemes contained in it, as the operating rules or guiding documents of various businesses, realize the procedural and effect indicators of the management process by standardizing the whole operation process and even every link, so as to achieve the purpose of refined management services.

3. Intensive management is the source

Over the years, the property management industry has advocated management and service for a long time, but the operation problems are less involved. The reasons for this phenomenon are the factors of society, owners and developers, as well as the deviation of property management enterprises' own understanding and strategy. It is true that management and service are the basic products provided by property management enterprises and owners. It is also the value and market foundation of property management enterprises. However, providing high-quality management and services should be a means for property management enterprises to operate and compete. As an enterprise, the property management service company should take management as its basic behavior. Only by operating according to law and obtaining legitimate profits can we fundamentally solve the power source for the survival and development of property management enterprises and achieve the goal of paying equal attention to social, environmental and economic benefits and developing healthily and stably.

As a service industry, the development of property management is closely related to economic growth and the improvement of people's living standards, which determines that the property industry will remain a meager profit industry for a long time and it is impossible to obtain huge profits. Therefore, property management service enterprises are required to operate in a large scale and intensively, which determines the development direction of the property industry. On the basis of solid management, increasing service content, extending service connotation and innovating service mode not only meet the demand of consumers for property management, but also make property management enterprises

Therefore, it is necessary for property management enterprises to accelerate the pace of intensive, market-oriented and professional development, improve management awareness and profitability, make full use of the business qualifications, scope and resources of property management, carry out diversified operations, tap new economic growth points, and work hard on value-added services of property management, which can not only meet the owners' more comprehensive material needs for property management services, but also meet their humanistic needs such as psychological feelings and value recognition. Form a market-oriented management system that meets the needs of owners in all aspects. By taking property management service as the core, various modes of operation coexist, and relying on the property management platform, each subject provides paid services for the owners, which not only expands the service field, but also extends the ways for enterprises to create benefits and provides convenience for the owners.

4. Professional level is the key.

Although China's property management has made great progress in all aspects in the past 30 years, the low level of specialization and professionalism in China's property management industry has become an urgent problem. Property management service enterprises lack professional, professional and standardized management service ability, which is far from the rapid development of the industry and the higher expectations of owners. The management mode needs innovation and reengineering, and the service process needs continuous improvement. The quality of employees needs to be comprehensively improved, and a large number of professional, professional and young talent teams at all levels with high theoretical level and rich practical experience have not yet been formed. Can an enterprise or industry with a low level of specialization provide refined high-end services for its owners? The answer is no, especially in the process of refined management services, property management enterprises need the participation and recognition of all employees, which requires all employees of the whole enterprise, from top to bottom, to have the level of specialization and professionalism, and cultivate the awareness of refined management services, so as to achieve unified goals and directions in improving management methods, innovating service models, optimizing service processes, and solidly improve the level of management services. Therefore, it is necessary to enhance the specialization and professionalization of enterprises and industries.

At present, China's property service industry has grown into an influential industry, and has begun to show a trend of specialization and professionalization. From the perspective of industry attributes, property management should not only manage and maintain buildings, equipment, facilities, venues and other real estate, but also extend to various services to meet the needs of residents. There is no doubt about the requirements of specialization and professionalization, especially in today's accelerated process of social informationization, intelligence and networking. How to effectively organize high-level specialization? Professional service is an important topic that the property management industry must seriously consider. In particular, the contradiction between the diversified service needs of owners and the limited property service ability exposed at present requires the property management industry to cultivate a talent team with professional professionalism, professional behavior norms and professional skills to provide professional services for owners.

In addition, property management enterprises should attach great importance to the supervision of professional subcontracting business. Some enterprises think that most special businesses have been subcontracted to professional contracting companies, so it seems unnecessary to set standards for professional subcontracting business and put forward detailed quantitative indicators for its specific operation for strict supervision. However, from the perspective of the property service contract, no matter how the business is subcontracted, the property service enterprise will ultimately be responsible for the implementation effect of this part of the business in front of the owners, so it is necessary to strengthen the monitoring of professional subcontracting to ensure its service level and quality.

For example, a property company emphasizes "refinement and quantification" when implementing refined management positioning, that is, in the process of formulating post responsibility system and various rules and regulations, the quantitative indicators are refined to every corner of property management, to everyone, every accessory, every watt-hour, every pen and every piece of paper, so that every work is always under control. At the same time, through scientific calculation, all energy consumption indexes in production, service and daily management are quantified. The whole process of management is based on data, which is the basic basis for measuring work, reducing subjective and human factors. In terms of working methods, we emphasize "strictness without change". Through serious ideological style, strict organizational procedures, strict system implementation and strict basic management work attitude and methods, the division of work is refined, and efforts are made to achieve no dead ends in management, no regrets in service and no complaints from owners. In addition, we also strive to cultivate employees' solid work style.