Hungry? Meituan opens the take-away cabinet market.

Hungry? Meituan opens the take-away cabinet market.

Hungry? Meituan has opened up a take-away cabinet market. Hungry, the competition for selling cabinets by the US Mission has faded out of people's sight and started frequently. Operators with property resources in their hands are often the object of contention between the two sides. If they are hungry, they will explore the take-away cabinet market with the US delegation.

Hungry, the benefits brought by Meituan's opening of the 1 takeaway cabinet market can be seen. It is a new incremental order for the platform, and it is a higher distribution efficiency for the younger brother. It can also help consumers solve the health and safety problems that may be caused by losing meals, stealing meals, inconvenient taking meals, and contacting distribution.

In the life parks of many colleges and universities in Xiasha District, Hangzhou, the US Mission and the Hungry Take-Out Cabinet are far away, each occupying its own side. There are many similar scenes. According to media catering reports, taking Chongqing as an example, Meituan has put several groups of smart take-out cabinets in Yuzhong District, Jiangbei District and Liangjiang New District. Hungry? Jiangbei Kou Financial City in Chongqing, Xiexin Center of China Securities Regulatory Commission, Hilton Office Building in Chongqing Hi-Tech, and Tangning Intelligent Takeaway Cabinet in Longhu have also been put into use. Their expansion speed is very fast-hungry, they began to test the water takeaway cabinets at the end of last year, and in less than a year, they basically achieved the coverage of the main core areas of the first, second and third tier cities.

The US Mission and the Hungry Take-Out Cabinet are equally attentive.

Hungry? The battle with the US group on the take-away cabinet is out of sight and frequently starts. In addition to integral competition, both platforms have expanded through operators. The operation mode of the general industry is like this: the operator is responsible for the operation and the platform completes the distribution. The smart cabinet operators of a platform said that they are mainly responsible for cleaning the take-away cabinets and solving some simple problems of consumers, such as take-away food that has not been taken for more than 24 hours, which needs to be handled.

Among them, the operators who hold property resources are often the objects of competition between the two sides. An operator docking Greentown property told reporters that the property itself does not exclude the entry of takeaway cabinets. "For them, this is also an extra service and extra income. But sometimes communication is not smooth, and the distribution of benefits will be somewhat inconsistent. " Under the demands of all parties, the competition and cooperation of the platform are more intense. For example, in the same industrial park, the location with high traffic on the ground is the golden location to be won. Who will it be given to? All these need to test the negotiation ability of the development team.

Hungry and the customer service phone number of Meituan are stored in the same group of takeout cabinets.

This kind of competition has passed to a deeper technical level. After all, take-out cabinets are different from express cabinets. Food is stored in the take-away cabinet, which requires high storage conditions and environment. An industry insider said that at present, the industry has not established a standard for selling cabinets to the outside world. Hungry? Both Meituan and Meituan are fighting for the right to speak in this industry. For example, in August this year, Meituan and China Cuisine Association issued a management standard document, which set clear requirements for the function, quality, site selection, service process and operation of selling smart takeaway cabinets. In the same month, hungry take-away cabinets took the lead in passing the national laboratory food contact grade standard test and became the first batch of smart cabinets that passed the national food safety standards. In the first half of the year, the number of patent applications for inventions, designs and utility models related to smart cabinets exceeded that of last year.

From the occupation of points, the looting of operators to technological innovation, it will be an all-round competition.

Hungry? Meituan opened up the take-away cabinet market. More than two pilot take-out counters have been set up.

After the epidemic in 2020, the voice of "contactless distribution" became clearer and clearer.

Suppose that take-out can be delivered to your locker downstairs in the future, and it can be delivered without contact, but at the cost of one yuan delivery fee, are you still willing to order take-out?

Presumably everyone has different answers in their hearts, and this scene is being staged in reality.

In an office building in Hangzhou, at noon, there was no phenomenon that the takeaway brother hurriedly climbed the stairs and waited in line for the elevator.

Because the "takeaway food delivery counter" has been arranged on the first floor, the takeaway brother only needs to put the food in, and then wait for the customer to go downstairs and scan the QR code to take the meal.

(Source: 18 18 golden eye)

A takeaway brother is full of praise for selling smart boxes: "Very good, you don't have to wait for the elevator, saving a lot of time and improving the efficiency of food delivery."

It turns out that this move is not out of thin air. On July 26th this year, the State Administration of Markets and other seven departments jointly issued the Guiding Opinions on Implementing the Responsibility of Online Catering Platform and Effectively Safeguarding the Rights and Interests of Take-away Food Delivery Personnel.

It is clearly pointed out that it is encouraged to promote the convenience of distribution by promoting the laying of smart takeaway cabinets.

At present, pilot projects have been started in some cities. Sichuan, Zhejiang, Shaanxi and other places across the country responded to national orders, and smart dining cabinets were distributed in universities, hospitals and office buildings, and were put into use for iterative upgrading according to demand.

Non-contact delivery of takeaway smart cabinets has been piloted nationwide. Is the takeaway counter a sustainable business?

Who's against the takeaway counter?

Different people have different views on the setting point of "take-away counter delivery", but almost all the take-away staff support this decision.

First, take-away counters can reduce delivery time and improve delivery efficiency; Second, it reduces the probability that the takeaway is stolen and taken by mistake; Third, it reduces the friction between the takeaway and the doorman.

After the outbreak, many colleges and universities closed their management. During the peak meal period, the school gate was crowded with US delegations and hungry takeout staff, who were holding takeout in their hands, and the small fence of the school became a place where takeout staff and college students traded.

A food delivery clerk complained that the dorms in some colleges and universities are far away from the school gate, and it takes students more than ten minutes to get to the dining place by making a phone call.

What makes the take-away staff feel in a dilemma is that the take-away demand of college students is so great that the take-away staff has to take the students' orders.

"I have to work overtime in five minutes, and I have to rush to deliver the next takeaway." The takeaway brother is very helpless. If the students don't pick up their meals at the school gate on time, the riders will be in a hurry and can't wait for the next order. Some riders will choose to put the takeaway at the corner of the door.

However, there are naked new problems in front of us, and human nature cannot stand the test. In a noisy environment, takeout is very easy to be "stolen".

No wonder the takeaway food was stolen, and the takeaway staff is undoubtedly the biggest culprit in the takeaway food theft. A takeaway was stolen, and the takeaway staff had to send at least three or four orders to earn it back, which was a heavy loss for them.

One more thing to add, the establishment of the take-away counter can avoid the friction between the take-away clerk and the security guard.

It used to be a controversial topic on the Internet. In some office buildings, takeout staff are forbidden to go upstairs. They were stopped by security guards and had to wait for customers to go downstairs to get their meals in the scorching sun.

(Source: 18 18 golden eye)

As consumers, the voices of support and opposition are almost mixed.

Supporters believe that the opening of the takeaway counter can achieve zero contact and avoid face-to-face contact with the takeaway staff, which is conducive to protecting consumers' personal privacy.

Ms. Wu, a woman from Hangzhou, said: "As a woman who lives alone, I don't write my address in detail on the house number. Every time I order takeout, I pick it up at the door of the community. "

Letting the takeaway know the house number of his home, although it provides convenience for home delivery, also brings security risks.

For example, in the following incident, in September, a Ms. Yan from Shanghai applied for a refund after 20 minutes of overtime delivery. As a result, she was threatened and retaliated by take-away, and posted a threatening letter at the door, only because the take-away overtime delivery was deducted for three yuan.

With the opening of the intelligent take-out cabinet, people don't need to find their own take-out among many take-outs, just scan the code on their mobile phones, which perfectly solves the problem that take-out is stolen and taken by mistake.

Although the intelligent express cabinet meets the needs and pain points of some people, it is still a controversial topic, and the voice of opposition is not small.

The most controversial issue is the charge. Many people think that smart express cabinets will become the next beehive, and many netizens speculate whether there is a charge next. Then there are overtime pay and membership fees?

The question is, whose wallet will this dollar be deducted from?

If it is a platform, then everyone is happy, and besides, everyone is unwilling.

If it is deducted from the consumer's wallet, few people are willing to add a dollar to the delivery fee. If you are a rider, it is even more difficult to work. You can give it to consumers for free, but now you have to pay more.

There is another problem. Many people think that ordering take-out is obviously for convenience. If it can't be delivered to your door, then take-out delivery will lose its meaning.

It seems that there are still many problems to be solved in the smart takeaway cabinet.