Where is Beijing Blue Harbor?

Beijing Blue Harbor is located at No.6 Chaoyang Park Road, Chaoyang District, Beijing.

Blue Harbor International Business District is located in Chaoyang District, Beijing, covering an area of 6.5438+0.3 million square meters. Introduce the "life shopping center" business model that is popular all over the world, and combine the trend of Beijing consumer market. The aim is to establish the first seamless connection between China and international trends. Blue Harbor combines rich formats with beautiful environment to provide consumers with an excellent shopping experience.

The business circle is dominated by European architecture, and is divided into children's city, brand street, Maliang food street, left bank, central square and other areas according to different functions. More than 65,438+0,000 famous brands, more than 600 retail stores, more than 30 restaurants and gourmet foods, more than 20 waterfront bars, theatre of legends and the All-Star Skating Club are gathered together.

Business model:

In terms of business model, Blue Harbor has adopted the strategy of "only renting and not selling". Developers hold their own properties, conduct an all-round inspection of settled businesses, and choose the best ones to settle in. The business format of the business circle is mainly catering, retail service, art and leisure entertainment, among which catering accounts for the largest proportion.

In marketing promotion, Blue Harbor has adopted the strategy of "attracting people with characteristics". That is, taking the unique life concept as a selling point, using various means such as media and activity promotion. Establish its image as a fashion benchmark in the hearts of consumers, and finally achieve popularity. In addition, Blue Harbor attaches great importance to the establishment of brand image, and attracts potential customers and improves the visibility of the project by holding various promotional activities such as beer festival and lighting festival.