Under the Wikileaks epidemic, many car companies launched support policies to "loosen" dealers.

The cold winter of 20 19 has made many autobots pin their hopes on 2020, but who knows that the sudden outbreak of an epidemic has made the already vicissitudes of the automobile market worse.

With the increasingly severe epidemic situation, in response to the policy call, most domestic car companies have postponed the start date, which will inevitably affect the upstream and downstream industrial chain of the automobile industry, in which dealers are the most vulnerable link. As we all know, affected by the downturn of the auto market, the dealer inventory early warning index has been higher than 50% for two consecutive years. This also means that in 2020, affected by the epidemic, the living space of dealers will be more severe.

The colder, the more precious. Facing the grim situation of the new type of coronary pneumonia, in order to reduce the pressure on dealers, major domestic car companies have adopted corresponding support policies to help dealers tide over the difficulties. Although the epidemic situation is still very serious, it is gratifying that under adversity, we have also seen the determination of every autobot to join hands.

Volvo: Take the lead in taking decompression measures

It is commendable that Volvo brand is the first traditional automobile brand to take subsidy measures for dealers.

On February 2nd, Volvo officially said that in the face of the severe situation of novel coronavirus epidemic, in order to alleviate the pressure of its dealer partners, Volvo Cars has launched a number of dealer care policies, including not setting February sales targets, directly paying personnel subsidies to dealer employees, and giving special support to a number of business projects. Specific measures are as follows:

1.？ In order to reduce the pressure brought by the sudden epidemic to the dealer's operation, Volvo Car decided to relax the performance appraisal and did not set the sales target for February.

2.？ Considering that the income of dealer staff may be affected by the epidemic, in order to alleviate the financial pressure of dealers, Volvo Cars directly provided the dealer staff with personnel subsidies totaling more than10 million RMB.

In addition, Volvo also helps dealers in all aspects, including stepping up negotiations with banks to reduce the repayment risk caused by the small number of dealers; For newly authorized 4S stores under construction and other projects, the exemption period will be extended on the basis of the agreed opening date; Suspend on-site inspection projects such as dealer standards Audit; Suspend face-to-face courses and in-store tutoring, strengthen the online course content of dealer employees and improve their skills online; Strengthen the investment and support of recent online marketing.

It can be said that Volvo, as a traditional car company, did play an exemplary role in the auto market when dealers were in trouble during the epidemic. At the same time, more importantly, Volvo's move not only reflects the treasure of dealer partners, but also reflects Volvo's responsibility for social responsibility.

Dongfeng Shen Feng: Launching the Support Plan of "Fengshen Companion"

Considering the pressure of dealers during the epidemic, Dongfeng Shen Feng also adopted a dealer subsidy scheme similar to Volvo, saying that it will work with dealer partners to reduce the pressure of dealers by comprehensively lowering the February sales target and supporting a number of business policies.

Through a series of measures, such as relaxing various assessment requirements, extending the subsidy period, reducing the conditions required for rewards, and increasing the rent support of the second network, we will subsidize and help dealers and front-line sales personnel, thus helping dealers to better complete their sales work.

In addition, the first-line sales staff are provided with free health check-ups, and the inside and outside of the exhibition hall, exhibition car and test drive of franchise stores are fully disinfected, and the service of picking up and testing the car at home is provided; Provide a "comprehensive safety insurance" for car buyers, and send a warm heart package (disposable mask, disinfectant or hand sanitizer, etc.) and other care and help. ) to the customers who arrive at the store.

Thanks to many supporting policies of Dongfeng Shen Feng, under the severe epidemic situation of Dongfeng Shen Feng in June of this year, the overall terminal delivery volume of Fengshen Yi Xuan was 10899 vehicles, achieving a good sales growth of 4.5% year-on-year, which was also attributed to Dongfeng Shen Feng.

Beijing Hyundai: Launching "Three Supports" and "Five Caring"

It is reported that in order to tide over the difficulties with dealers, Beijing Hyundai has launched "three supports" around sales management, marketing and after-sales service, and adopted a "decompression" method to reduce dealers from all dimensions.

Specifically, in February, Beijing Hyundai canceled the assessment of the dealer's purchase completion rate, suspended the dealer's sales and after-sales assessment tasks in the first quarter, and adjusted the after-sales service VOC assessment, and will provide remote technical support to the dealer, thus effectively helping the dealer to do a good job in user communication and service.

In terms of marketing, Beijing Hyundai will also launch an online vehicle exhibition hall in official website by increasing online communication and marketing efforts, and vigorously support dealers to carry out online marketing activities.

In addition to the "three major supports", Beijing Hyundai has also introduced "five major care" measures to help dealers optimize sales reduction from five dimensions: employee health, epidemic prevention, platform maintenance, inventory adjustment and after-sales service.

In addition, Beijing Hyundai also said that in this extraordinary period, Beijing Hyundai will stand with national dealers to jointly cope with the automobile market during the epidemic and care for Beijing Hyundai's national users with better services.

Great Wall Euler: Launching "Car Worry-Free Five Guarantees"

As a new energy brand of Great Wall Motor, Euler is committed to creating a healthy, safe and green travel experience. It won the first place in the comprehensive satisfaction of users in the pure electric A00 market last year, and also chose to tide over the difficulties with dealers at the moment when the epidemic was raging, giving its dealers "five guarantees for worry-free cars".

Specifically:

Great Wall Euler will extend the maintenance rights and interests of car owners who have reached the maintenance mileage or time before the end of February for three months (the existing warranty policy will not be affected);

Owners whose warranty expires after 65438+10.20 shall enjoy the right to extend the warranty until April 30;

That is, February 4 to March 3 1, providing free rescue services for car owners within 50 kilometers of one way; To provide remote renewal service for car owners, users only need to take photos of their driving licenses and ID cards and send them back to the dealers, and they can apply for renewal business without contact;

Provide 24-hour online/telephone consultation and answering service for users, and guarantee 24-hour road rescue service.

In addition to worry-free protection, Euler also expressed brand care with practical actions, and jointly launched the "Five Hearts Care Action" with dealers to give users special care and care during the epidemic. So as to provide users with a safe, secure and healthy service environment in all directions. In the extraordinary period of severe epidemic, the intimate service provided by Great Wall Euler to users and distributors is really full of "European spirit".

FAW-Volkswagen: Sales, Marketing and Customer Protection "Three Arrows at the Same Time"

As the sales champion in 20 19, FAW-Volkswagen also actively responded to the epidemic, and adopted corresponding strategies in epidemic prevention, sales strategy, market strategy and customer protection strategy in view of the great uncertainty of market trend and sales rhythm in February and March.

In terms of sales tasks, FAW-Volkswagen's sales policy in February is not to force parking, and the delivery plan can be arranged according to the actual situation (the specific assessment policy has not been clearly issued, which is consistent with the feedback from manufacturers), but it has been clearly stated that there will be support in financing, which will help dealers communicate with banks about interest-free and repayment periods (such as two-month interest-free period), which is actually the most concerned issue for dealers.

In addition, at the employee level, efficient channel response support measures are formulated from the perspectives of business policies, innovative on-site assessment attempts, dealer epidemic prevention and control, and epidemic support. , in order to reduce the worry and burden of dealers. But even so, the dealer situation of FAW-Volkswagen is still not optimistic.

At present, FAW-Volkswagen dealers say that some dealers can survive on the interest-free period of finance (after all, picking up cars takes up a lot of cash), so all the cars in stock will be sold out quickly within two months, reducing the capital occupation, so they are also looking forward to the improvement of the epidemic.

Dongfeng Da Yue Kia: "Eight Guarantees" Fully Escort

On February 5th, Dongfeng Da Yue Kia launched the "Eight Guarantees" to give dealers a "reassurance". It is reported that this is the second dealer support policy of Dongfeng Kia following the "Three Commitments and Nine Actions" policy.

The so-called eight guarantees refer to: canceling indicators and ensuring demand; Unbind to ensure operation; Cancel the assessment to ensure stability; Strengthen financing and guarantee funds; Speed up settlement and ensure turnover; Adjust the rules for the use of market fees to ensure openness; Additional support to ensure safety; Grab supplies and ensure relief. From canceling the bundle and reducing the burden to canceling the assessment and reducing the burden; From the assistance of protective materials to practical financial support, Dongfeng Da Yue Kia has taken practical measures to solve the urgent needs of dealers.

In fact, on June 65438+1October 65438+June 6, Dongfeng Da Yue Kia held the 2020 orientation meeting, and the general manager Li Feng emphasized the importance of dealers to Dongfeng Da Yue Kia. It said that in 2020, the priority of dealers' interests will remain the core orientation of Dongfeng Da Yue Kia terminal reform. Focusing on the principle of "customer first, dealer second", Dongfeng Da Yue Kia is customer-oriented and market-oriented, providing active and effective support for dealers, constantly improving the profitability of dealers and realizing the profitability of most dealers.

In this way, the business philosophy of "customer first, dealer second" is not empty talk for Dongfeng Da Yue Kia.

Of course, at present, the above six car companies that support dealers are only a small part of many car companies that have supported them. According to incomplete statistics, at present, more than 10 car companies have participated in the implementation of the "decompression" measures of dealers.

Among them, Britain and finidi adjust their sales targets and subsidize front-line consultants; GAC Toyota launched online+offline full scene service; Jaguar Land Rover implements "three hearts" protection for consumers; Great Wall Motor set up a user care fund; Guangqi Honda launched remote online service; Mercedes-Benz extended the warranty period of the original factory; Dongfeng Nissan launched door-to-door delivery/appointment delay service; Faw liberation launched a deferred repayment policy during the epidemic.

On the whole, most car companies have taken measures to cancel or lower the sales assessment and financial support in February and the first quarter to resist the fluctuations and risks brought by the epidemic. I believe that with the joint efforts of more car companies and industrial partners, it will definitely help every autobot get out of the industrial quagmire.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.