The Brand Origin of Kenji Cake

"Kengee" brand was founded in 2000. On New Year's Day in 2000, Xiangfan (now Xiangyang) Kenji Chain Supermarket Co., Ltd. was established to operate chain supermarkets. Under the leadership of the board of directors, "Kenji" has become a well-known chain retail brand in Xiangyang.

In March 2005, the company began to implement industrial transformation and development, and entered the baking industry. The company moved its headquarters to huangpi district, Wuhan, and established Wuhan Millennium Food Co., Ltd. "Millennium Cake" is the name of the chain store of Wuhan Millennium Food Co., Ltd.

"Kenji" is a registered trademark of Wuhan Kenji Food Co., Ltd. In April 2006 and May 2009, "Kenji" trademark was awarded "Famous Trademark of Hubei Province" for two consecutive years. 20 12 12, the "Kenji" trademark was recognized as "China well-known trademark".

"Kenji" products are positioned in the consumer market that pays attention to quality of life and fashion taste, and pays attention to healthy diet.

By the end of 20 14, the company has opened more than 200 chain stores in four provincial capital cities, including Wuhan, Changsha, Zhengzhou and Hefei. Corporate Mission: It is recognized as the most influential and prestigious chain health food brand in China. Corporate vision: We (Kengee) are closely related to our partners, customers and communities. We use delicious, healthy and beautiful desserts to bring people closer and share happiness.

"Kenji Cake" is the name of all the direct chain stores in the company, "Kenji" is a registered trademark registered by the State Administration for Industry and Commerce, and the trademark "Kenji" has been rated as "Famous Trademark in Hubei Province" for two consecutive years.

By 20 14 and 12, Kenji Cake had opened 230 chain stores in Wuhan, Huangshi, Changsha, Zhuzhou, Henan, Zhengzhou and Hefei, Anhui. Create a fashionable, exquisite, healthy and rich life. Kenji Company not only created baked goods, but also created an art of life, which won the full affirmation of consumers who pay attention to the quality and taste of life and appreciate baked goods at a higher level.