What's your experience in Beijing? (urgently needed)

This time, some of my colleagues and I were lucky enough to go to Beijing with the company leaders and have a five-day study tour of the well-known domestic brand property companies "Jindi" and "Zhonghai". We visited, inspected, studied and exchanged activities with Greentown, Eslite Building, International Garden and Lecheng International Garden in Jindi Property Management and Wanquan New Home, a national excellent project of China Shipping Property Management. Although the trip was short, it was really rewarding.

Follow the requirements of company leaders: go with problems and come back with gains. Because we are fully prepared for the problems we are eager to know and learn in advance, each of us can quickly enter the state and find the corresponding departments and people to communicate and learn. The problems I brought have also been solved. Let's share what I have learned.

1. Cultivating community culture is an important condition for doing a good job in property management services. One of the most important is people-oriented humanized service, the core content of which is to think for the owners in advance, and everything starts from the convenience of the owners, not the convenience of enterprise management. .

* * * Building a harmonious community, holding community activities and building community culture. It is one of the lessons that a mature brand property company must do. Abundant and appropriate community activities can not only create a harmonious cultural atmosphere, but also narrow the sense of distance between property companies and owners, make communication channels smoother, and be conducive to the development of work and mutual understanding and support. As Xue Xinye, director of community culture of Jindi Eslite Building, said, developing community culture can also provide certain information for future owners' committee elections (owners' committee elections should understand their own work, background, campaign purpose, personality and other factors, so that the selected owners can actively cooperate, understand and support the property company to carry out its work. ) Daily community activities can mainly focus on legal holidays in some countries, such as June 1st, Spring Festival, Double Ninth Festival, Christmas, Mid-Autumn Festival and other solar terms. According to the content of the festival, the settings and participants are different, but the general principle is for the elderly and children. "Young people are busy outside. As long as you tie the old people and children well, your community cultural activities will be 80% successful"-Director Xue said.

According to the actual situation of the company, we can use peripheral support to carry out free clinic, family karaoke contest and other activities. In addition, the company can also organize sports competitions, team up to participate in the management of the project, and let the owners also participate, which will help employees and owners understand each other, deepen their feelings and increase the honor consciousness of the project team.

Therefore, it is suggested that the company should incorporate community activities into the project assessment, and each project management department should formulate the community cultural activities plan and the number of topics, requiring each project to carry out community cultural activities at least once a month, and there must be large-scale interactive programs on major festivals to meet the needs of people of all levels and ages.

Now there are hundreds, thousands or even thousands of people in the property community. It can be said that a mature community has a holiday every day. For example, a client's birthday, marriage, giving birth to a child, or a child being admitted to a famous university, and so on. It is extremely normal to make a phone call and send a bunch of flowers to congratulate you, and the cost far exceeds the budget of cultural activities in Wuguan community. How are Beijing Jindi Property and China Shipping Property handled? The answer is to make rational use of social resources! So how can we attract social resources? By brand, by image and by word of mouth! We should know that a mature community with hundreds, thousands or even thousands of people is very attractive to businesses, and the good relationship between property companies and owners is a resource that major businesses can't wait for. Mr. Xie of Jindi International Garden said: As long as your company's brand, image and reputation are good, businesses are waiting in line for you to choose! Merchants benefit, property need not be paid, and community activities have also been carried out, winning one more. Just have fun! Then are you still worried that there is no money and it is not easy to carry out club activities? But in the final analysis, the company should have good quality and brand protection, which is the key to the problem! Gemdale, the industry leader, still regards "quality improvement" as the company's cultural theme this year, and Menghe is in the sprint stage of creating brand and quality.

Section, we have no reason to be complacent about getting some achievements.

2. How to avoid the flow of security personnel? Security work is the "top priority" of every property enterprise. We can coordinate with the developer to solve the hardware investment (technical defense). How to solve the problem of software (civil air defense), that is, how to solve the relative stability of security personnel?

Mr. Xie of Jindi International Garden said that the backbone team should be stabilized first, and then the insiders should make recommendations. After the recommender is hired by the company, he will be rewarded. The recommender and the recommended person are not in the same class and will not be sent to other projects. Secondly, to create a good living, working, learning and entertainment environment for employees, Jindi International Garden has prepared free book bars and coffee bars (provided by developers) for employees; Thirdly, try not to use local people or less (none of the security guards in Jindi International Garden are from Beijing); Finally, managers at all levels, especially supervisors and foremen, should become one with their own employees, communicate with them frequently, help them solve problems in their work and life, be caring and attentive at the right time, let employees feel his presence in your company, and let him feel that he is a member of this team and the warmth of a big family at all times. Why does he change jobs frequently? In addition, employees who have made mistakes should be treated with goodwill and goodwill, and they should not simply criticize, fine, demote or dismiss. Teacher Xiao of Jindi Real Estate put it very well: Be a man in advance, and you can cultivate your own ability if you are not good; If you have bad character, don't do it. As long as you help him attentively, he will go to work with gratitude. Will he still want to leave his job at any time? It is true that "the property of iron is the safety of flowing water" is an indisputable fact, but as long as your backbone is there and your echelon is there, then this team is a fighting and stable team.

3. I saw the shortcomings and strengthened my confidence. At home, I have prepared many questions, such as how to get rid of the problem of arrears in management fees and how to guide residents to deal with property management disputes. Rational and law-abiding Wait a minute. After my trip to Beijing, I was suddenly enlightened. As Mr. Chen of China Shipping Building Technology Company said, the problem of property fee is people's understanding of property. Only by constantly providing good service, improving quality, exchanging sincerity with sincerity, and making the owners feel inseparable from you, and truly providing good service, will there be a phenomenon of refusing to pay or defaulting on management fees? This is a process that requires the joint efforts of property owners and owners to raise awareness. The length of this process depends on the degree of specialization and standardization of your company. For example, the hardware of the project invested by Jindi Real Estate: the ground of the international garden is all granite, the rainwater grates are all customized, and the company logo is cast, which is durable; The bank's "all-in-one card" is used in doorposts, lobbies and unit doors, which not only facilitates owners (such as payment, financial management, booking tickets, medical registration, etc.). ), it also satisfies the owner's sense of dignity in "Jindi Real Estate" and saves labor costs. Another example is China Shipping Real Estate: the raft door used in the pump room is made of stainless steel, the municipal water supply has already met the sanitary requirements, and ultraviolet disinfection has been added ... and so on.

"Stones from other mountains can attack jade". Through this study, we have seen the gap with the leading enterprises in the industry, as well as the broad development prospects of the company and the future development trend of the property management industry.

"Linxi Xianyu, it is better to retreat and form a net." Combined with the study in Beijing, reflecting on our work for more than two years, it should be said that the alliance property company has made great progress and improvement. We have a certain popularity and reputation in the industry. With relatively professional staff, relatively perfect management system, plus our good office and living environment and well-known real estate brands, with the joint efforts of all staff and the strong support of real estate companies, the future of property companies will be even better.