How to predict the market demand of products and determine the market price of products?

The demand forecast of shopping malls can be made through questionnaire survey. The content of the questionnaire needs to be designed so that the filling person can leave useful information, and then the market demand can be predicted according to the results of the questionnaire. I hope you succeed in starting a business!

Market research in a broad sense is to collect and analyze all information related to product sales from production to consumption by scientific methods and means, such as product production, pricing, packaging, transportation, wholesale and retail, product promotion, sales strategy, channel and market development, and even social, political and economic situation.

Market survey in a broad sense includes: market environment survey, consumer demand survey, consumer status survey, product, pricing, sales channel survey, advertising effect survey, corporate image survey, consumer living habits survey, political and economic situation survey and so on. In a narrow sense, market research refers to the work of collecting consumers' opinions on products (or services) and information such as the purchase, use and sales of products (or services) through scientific methods and means.

We say that we must do a good job in market research before starting a business, mainly because the preliminary research plays a vital role in formulating future business plans. Some data and analysis obtained from the survey can provide reference for entrepreneurs in purchasing control, price setting and publicity strategy in the future.

Some entrepreneurs often judge the market situation according to the introduction of friends, so sometimes the information obtained from different personal observation angles is not accurate. Of course, qualified entrepreneurs can directly find some companies or institutions that provide market research services for help, but for our small entrepreneurs, finding such companies is generally more expensive, so you can take some simple methods to investigate by yourself.

First of all, determine the objectives of market research, such as consumer flow, the size of potential consumer groups, competition of similar products, prices, etc. Take Mr. Wang's small clothing store as an example. Before doing market research, we should set the following goals:

1. Passenger flow around the mall

2, the number and scale of similar enterprises

3. Scale of potential consumers

4. Types and prices of mass products

5. Daily process of goods maintenance and similar business.

There are two basic investigation methods, which can be used flexibly.

Methods 1: Inquiry and investigation. The method that investigators directly contact the investigated object and collect relevant information through inquiry is called inquiry investigation method. It is a method for investigators to ask questions to related objects in order to obtain business information and data.

Method 2: Observation and investigation. A method in which investigators go to the investigated site for on-the-spot investigation or make investigation and statistics on their related behaviors and reactions without knowing it.

For example, you can observe and investigate the surrounding passenger flow, observe the passenger flow per unit time at the store site, and calculate according to the measured data; Information of similar business can be obtained directly or indirectly through inquiry and investigation as a direct reference.

Shops investors need to calculate the passenger flow of shops in the process of investing in shops. Now I'll teach you how to calculate the passenger flow:

1. Forecast sales: calculated by adding planned cost and expected profit;

2. Product purchase quantity: forecast sales/product unit price;

3. Take the "International Financier" Skirt Store being launched in Pudong century avenue Pudian as an example:

First, suppose some empirical data:

1), a clothing store in front of Pudian subway station, with a customer churn rate of 70%.

2) Among the customers who enter the store, 15% will buy, that is, the proportion of customers buying is 15%.

3) The rental of our property is 300 yuan /m2/ month× 30m2 = 9000 yuan/month. 4. The industry profit rate (the expected rate of return of the owner) is 30%.

Then, let's calculate the formula:

Step 1: Rent (or house purchase interest) ×( 1+ industry profit rate) = predicted minimum sales, that is, 9000× (1+30%) =1/700 yuan.

Step 2: Forecast minimum sales/average sales unit price = forecast minimum sales, that is, 1 1700/ 100 (assuming average unit price) =1/7 pieces.

Step 3: Forecast minimum sales volume/customer purchase ratio = forecast minimum customer volume, that is,117/15% = 780 people.

Step 4: The ratio of predicted minimum customer volume/traffic volume to customer traffic volume = predicted minimum traffic volume, that is, 780/(1-70%) = 2,600 people.

In other words, if 2600 people pass by the store door every day, the interests of the owners can be realized. According to the survey in the city, the daily traffic of people passing through Pudian subway station is about 5,000, so it can be preliminarily concluded that there is enough traffic in this position to ensure the return requirements of the owners.