What brand is the lottery?

Lotto is an Italian sports trend brand. Personally, I think lottery is mainly for sports and leisure.

Their shoes are comfortable to wear.

This is the information found; Lotto has always occupied an important position in the field of football, and its technical content, brand influence and financial strength are not inferior to other brands in the world, especially in Europe. In particular, the lottery has the image spokesperson of Juventus, and a large number of stars such as pierrot, Kovacevic and Agassi have far-reaching influence in China. He sponsored Juventus, AC Milan,

Italy, Netherlands, Croatia and other national teams have also sponsored many teams such as Florence, Udinese and Palermo. For example, just retired Gullit, Al-Beddini, former Barcelona's romario, Chilean star zamorano, former Tianjin's Yu Genwei, Milan's Sheva, Dida, costacurta, Cafu, Seedorf, Juve's pierrot, Chelsea's Cech, another famous tennis player Becker, and active Mi Erzha are all spokesmen for the lottery. And its price advantage is quite competitive compared with Adidas and Nike.

Li ning co., ltd (233 1. HK) announced the cooperation with Italian sports brand Lotto on July 3 1 day.

Sport signed an agreement to obtain the exclusive franchise of the brand in China for 20 years at a price of not less than HK$ 654.38 billion.

Lotto (Le Tu) is a famous Italian sports brand, with famous Italian design and sports marketing resources, mainly football and tennis. This move means that Li Ning Sports has taken an important step towards a multi-brand business strategy.

The announcement said lottery

Sport agrees to grant Li Ning Sports the exclusive franchise right according to the franchise agreement, and to develop, manufacture, market, publicize, promote, distribute and sell the licensed products in China using the lotto trademark. The franchise is valid from July 3, 2028 to February 3, 2028.

From June 5438+1 October1in 2009, the annual franchise fee payable by Li Ning Sports is calculated as a percentage of the actual sales of licensed products, with an annual minimum amount. The minimum amount of franchise fee payable in 20 years is about 934 million yuan, about 654.38+65 million Hong Kong dollars.

At present, lotto

Sport has started its business in Chinese mainland, with two companies in Le Tu (Nanjing) and Lotto (Shanghai). Among them, Le Tu (Nanjing) is mainly engaged in the design, research and development, procurement, distribution and marketing of products with lotto trademarks in China, while Le Tu (Shanghai) is mainly engaged in the retail of products with lotto trademarks in China.

In addition to the exclusive franchise, Li Ning will also purchase the property assets, inventory and goodwill of Le Tu (Nanjing) and Lotto (Shanghai) at a price not exceeding 25 million yuan, so that Li Ning Sports can obtain some retail outlets (18 sales counters occupied by lotto in Beijing and Shanghai department stores).

After the completion of this transaction, Li Ning has added an international brand besides its own brand and AIGLE brand (outdoor sporting goods).