How to use marketing theory to create Leshan city business card

1, clarify the purpose and update the concept. Based on the principle of comparison, we should extract the superior resources that represent Leshan's characteristics and are beneficial to its development, find and amplify the cognitive factors of public recognition, and dig out the uniqueness of Leshan and the important contents and key information that are easily accepted by the broad audience by comparing with similar cities, prefectures and places with similar competitive relations, so as to achieve the purpose of effective publicity.

2. Create a brand. As far as Leshan is concerned, it is necessary to break through the shackles of ideas and the overall impression in the minds of consumers. Brand building is a process of cleaning up the closed and conservative through marketing, breaking away from the comfortable mentality, and establishing a means to improve the awareness and reputation of products or services through global opening, so that they can have a high-level communication platform, accelerate integration with the world, and create core competitiveness and unique value in the inland.

3. Highlight the characteristics. It embodies the characteristics of Leshan, conforms to the future society, and the fragrance of wine is also afraid of the deep alley. Without proper publicity, even the best resources can only be narcissistic and cannot have a good impact.