Haidian wanliu property

Image source: the idea of a bug

This article Source: Time Weekly Author: Zhao Jiaqi

Wanliu Academy is out of the circle again. Recently, the dribbling video r

Image source: the idea of a bug

This article Source: Time Weekly Author: Zhao Jiaqi

Wanliu Academy is out of the circle again. Recently, the dribbling video released by a high school student in Tik Tok quickly became popular, attracting millions of fans within a few days.

The reason why this video became popular lies in the IP positioning of its "Wanliu Academy". Wanliu Academy is undoubtedly the top luxury house in Beijing, with high housing prices and additional school district value.

There is a jingle in Beijing luxury market-the wall of Wanliu, the cylinder of Wanliu, the roof of small 8, the lake of Sunac, the trees in the garden and the courtyard of Beiping House. Among them, "the wall of Wanliu" refers to the gray wall of Wanliu Academy.

According to the data of Fangtianxia in June 5438+ 10, 2023, as of June 65438+ 10, there were 60 houses for sale in Wanliu Academy, and the average selling price was about 178033 yuan/square meter, which was 98367 yuan/square meter in Haidian District.

At the same time, Wanliu Academy is one of the top school districts in Beijing because it is located in Beijing's Fourth Ring Road, close to Zhongguancun, with convenient transportation and rich resources in surrounding business districts. It also has scarce educational resources such as Zhongguancun No.3 Primary School and the High School Attached to the National People's Congress.

While Wanliu Academy is on fire, its developer Zhonghe Land Investment Holding Co., Ltd. has also received a lot of attention. Sky Survey shows that Zhonghe Land Investment Holding Co., Ltd. was established in 2006, with Zhonghe Land Co., Ltd. (hereinafter referred to as "Zhonghe Land") holding 90% and Zhonghe Group Co., Ltd. (hereinafter referred to as "Zhonghe Group") holding 65,438+00%. There are 24 foreign investment companies of Zhonghe Group, including 1 1, and 5 companies have been cancelled. These companies cover real estate, cultural tourism, sports, mining, health management, architectural decoration, petroleum and other fields.

However, it is worth noting that the news that Sino-Russian land has become Lao Lai is widely circulated. Eye-catching search shows that on June 4, 2023, at 65438, Zhonghe Land, Zhonghe Land Investment Holdings Co., Ltd. and Zhonghe Group added two pieces of information about untrustworthy executors with a total execution amount of 500 million yuan.

The myth of top luxury houses

The myth of the top luxury house created by Wanliu Academy has been filled with smoke since the stage of land acquisition.

In 20 12, under the siege of powerful rivals such as OCT, Longhu and Sunac, after 46 rounds of bidding, Zhonghe Land won the Wanliu plot in Haidian, Beijing with a total price of 2.63 billion yuan+16400 square meter.

Less than three years after the land acquisition, from 2065438 to June 2005, the source of suite 4 132 of Wanliu Academy officially entered the market, with the main apartment type of 205-558 square meters.

According to "Vision", the average price of second-hand houses in the surrounding areas was generally 50,000-80,000 yuan/square meter, while the average price of Wanliu Academy reached145,000 yuan/square meter, and the average price of the most expensive building reached158,000 yuan/square meter. Due to the high market awareness, two years after entering the market, Beijing's most expensive school district houses were sold 126 sets, with a turnover of 52150,000 yuan.

Through the French auction channel, Wanliu Academy even made a "sky-high price". Alibaba auction shows that Wanliu Academy auctioned two properties on May 14, 2022, with a total transaction price of about 65,438+85 million yuan.

One of the properties nearly tripled on the basis of the starting price of 55.03 million yuan, and was won by Geke through the bidding number U4240. The transaction price was 6,543,809 yuan, and the unit price reached 364,700 yuan/square meter, setting a new record for Beijing auction houses. It is reported that this Ge Ke is most likely the former chairman of Jinshan Office.

In the video of visiting Wanliu Academy released by media blogger Wool Month on June 5438+February 3, 2022, the parking lot was full of luxury cars, such as Big G, Maibakh, Rolls-Royce Phantom, Ferrari 8 12, Porsche Taycan, BMW M4 and so on.

The developer was fined 500 million

In sharp contrast to the growing popularity of Wanliu Academy, the developers behind it have been quite low-key in the real estate circle in recent years and rarely appear in the land market.

Different from other large-scale real estate enterprises, there are not many land development projects of Zhonghe, and most of them are luxury projects, such as Diaoyutai No.7 Courtyard, the benchmark project of Beijing luxury house, and the highest average pre-sale price of 20 1 1 is 300,000 yuan/square meter, setting a new record for the most expensive house in Beijing.

Regarding the style of Zhonghe Land, Guo Yi, chief analyst of Heshuo, told Times Weekly that Zhonghe Land is an unconventional luxury home developer. "At present, the mainstream developers in Beijing are mainly state-owned enterprises. Although they are building a luxury house with a unit price of 65,438+10,000+,they are also pursuing sales speed and improving profit rate with high turnover rate. However, neutralization of land is different. Its sales practice is to lengthen the time period and increase the product premium by lengthening the time. Therefore, the location of Zhonghe Land Project is usually a high-quality location, and at the same time, it will create top works in the market, including hardcover gardens, high-end property services and clubs. "

The style of "doing big with one hand" in the real estate industry comes down in one continuous line, and its parent company, Zhonghe Group, is also called "spending money like water" in the sports circle.

For example, in football, 20 16 12, Zhonghe Group invested 3.55 billion yuan to acquire 64% equity of Guoan Football Club, replacing CITIC Group as the new owner of Guoan. The name of the club was once changed to "Beijing Zhonghe Guoan Football Club" and later renamed as beijing guoan football club. In 20021year, Zhonghe Group made another move to acquire the remaining shares held by CITIC Group.

Another example is the Winter Olympics. On May 20 18 18, Zhonghe Group signed a contract for Chongli Prince Town, a key service project in the core area of Zhangjiakou Division of Beijing 2022 Winter Olympics.

However, the reporter of Time Weekly noticed that on June 4, 2023, 65438+20231October 4, beijing guoan football club Co., Ltd., Zhonghe Group, Zhonghe Land and Zhonghe Land Investment Holdings Co., Ltd. added two pieces of untrustworthy information, and the enforcement court was Haidian District People's Court, with an enforcement target of 500 million yuan.

The above problems may be closely related to the operation of beijing guoan football club. According to official website information of Beijing Equity Exchange, in 2020, beijing guoan football club achieved an operating income of 65.438+003 billion yuan and a net profit of-65.438+020.9 million yuan. By the end of 2020, the total assets of the club were 538 million yuan, and the total liabilities were 18438+0 billion yuan.

In response to the above-mentioned cases, Time Weekly reporter asked Zhonghe Group about the cause of the case, the latest progress and other issues, and did not get a reply before the press release.