What is customer hierarchical management?

Customer classification management is to measure and classify customers from all angles according to their contribution rate to the enterprise, and finally weigh them according to a certain proportion.

According to the classification standard, the enterprise customer information is classified and processed, and the sales information is statistically analyzed among similar customers. Found that * * * also has the same characteristics, cross-selling, so that customers can understand their needs before placing an order, make targeted product recommendations and realize marketing.

Improve the marketing management ability of enterprises

Enterprise customer management system can help enterprises to make appropriate marketing plans, record, classify and identify customers contacted by various promotion channels (traditional marketing, telephone marketing and online marketing), strengthen the management of potential customers and real customers, and evaluate the effects of various marketing activities of enterprises.

The integration of internal business process and CRM system is still one of the key factors for the success of most enterprise customer management system projects. However, at present, many customer management solutions of enterprises are separated from various independent departments, and they are not integrated with internal application systems of enterprises, and there is also a lack of coordination among departments, which greatly affects the development of customer management systems.

In order to effectively reorganize the business process, it is necessary to realize the transformation from functional management to business process-oriented management, so as to optimize the overall process.