May day labor day activity plan

In order to ensure the orderly activities, it is often necessary to prepare an activity plan in advance. Activity plan is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. What formats should I pay attention to when writing an activity plan? The following is my activity plan for May Day (6 selected articles), I hope it will help you.

Labor day activity plan 1 1. Activity target: empty nesters and owners in need in the neighborhood around XX Laundry.

Two. Activity time: 20xx May 1 Day -20xx May 7th.

Three. Venue: XX laundry chain

Four. Activities:

(A) XX laundry chain, into the community, to further carry out the "care from the side" series of activities. The activities are carried out in strict accordance with the management measures for on-site service of XX laundry.

(2) The new strategy of leather clothing maintenance (cash consumption only).

All cleaning and maintenance of furs (mink, leather bags, leather clothes, etc.). ) and leather household items (leather sofas, car leather seats, etc. ) All activities will be 50% off.

(3) 20% discount for all membership cards during the activity.

Verb (abbreviation for verb) SMS and LED content:

XX Laundry held the "Healthy May Day, Love Clothes, Love Clothes" XX Laundry Walking Community Assistance Activity from May/Kloc-0 to May 7, 20xx. Anyone who applies for a membership card during the activity can enjoy a 20% discount. Welcome to visit.

Personnel allocation of intransitive verbs:

(1) Publicity leaders: Shao XX and Ma XX.

(2) Person in charge of assistance activities: Cao XX.

(3) Person in charge of customer complaints: Zhang XX

Seven, before the event:

Person in charge: cashier in front of each chain store.

Preparation time: 20xx.4.28-20xx.4.30

1, the cashier at the front desk of XX laundry chain actively contacted the residential property, and reasonably determined the assistance target (mainly for the elderly and vulnerable groups in the residential area).

2. Focus on the theme of the activity, conduct in-depth visits and surveys to help the target, and learn more about the economic development of each owner.

3. Help empty nesters in the community to clean large items such as bed sheets, quilts, winter clothes, sofa cover, curtains, etc. for free according to their needs, and call regularly every month to find out the washing needs and collect and deliver clothes at home.

Eight. During the activity: (person in charge: Cao XX)

1, the personnel responsible for implementing the aid activities supervise the operation of specific matters such as the process and content of the activities.

2. Deal with the problems in the activities in time.

3. Collect and process customer feedback information on the day of the event.

Nine. After the activity: (person in charge: Cao XX)

1. Customer follow-up survey and return visit: After the activity, the gain and loss experience of the activity will be statistically summarized through customer follow-up return visit (person in charge: Ma XX).

2. collation of activity data (effect evaluation): summarize statistical data through activities (person in charge: Cao XX),

The activity plan of Labor Day is the first golden week after the Spring Festival holiday, which is a sign of the arrival of the peak season and the first big marketing activity in the whole year. Jiayuan suggested that you should not miss the May Day promotion, pay attention to it and do it well.

Following the sluggish sales in March and April, May Day ushered in the recovery of consumer desire. With the late spring and summer solstice, seasonal consumption and seasonal consumption began to rise. Based on our years of comprehensive experience and data analysis, we believe that the main consumer groups in May Day are concentrated in the following aspects.

1, wedding consumption (wedding wine and drinks, candy and roasted seeds and nuts, bedding and kitchen utensils)

2, long vacation travel expenses (luggage, travel bags, photographic equipment, tourism supplies)

3, suburban spring outing consumption (drinks, namely food, snack food, outdoor products, sporting goods, gardening supplies)

4. Household seasonal consumption (cool home textiles in summer, warm home textiles in season, sunscreen cosmetics in season, cool household appliances in The Last Month Of Summer, moth-proof clothing series, rain gear and condiments).

5. Welfare consumption (group welfare consumption of summer products)

Our promotion should always focus on the concept of "promotion is not only selling what we can sell, but also selling what customers want to buy". Supermarket promotion can only be successful if it caters to consumers' psychology. Based on this, we should tap the potential of suppliers, and reasonably organize the corresponding promotional commodity groups according to the needs of major consumer groups on May 1st.

First, determine the promotion period.

Compared with other major festivals, the consumption scale of May Day is small and the demand for goods is narrow, so the promotion period of May Day will not be too long. We suggest 8- 12 days. Considering that some customers travel on May Day and the time when the information reaches customers, the promotion period should be arranged from April 28th to May 8th.

Second, determine the purpose of promotion

Although the promotion is to promote sales, there are still some differences in accuracy. Because there are generally two ways to promote sales, one is to promote the increase of unit price of heavy customers on the basis of existing customer groups; The second is to increase passenger flow, which is intended to expand the influence of supermarkets. There are others, such as competition with competitors, liquidation of overstocked inventory, promotion of new product series, etc.

May Day is related to the influence of the supermarket's annual marketing, so we suggest organizing this promotion activity, with the aim of expanding the influence of the supermarket in the local area, that is to say, increasing the passenger flow. In the selection of promotional products, we should pay attention to its impact on customers and the intensity of price reduction, and pay attention to the breadth of publicity. At the same time, organize the stocking and storefront display of seasonal goods and seasonal goods, and the customer unit price will increase accordingly.

Of course, due to the actual situation, we must carefully analyze the preliminary data and find room for improvement.

Third, determine the promotion theme and main product groups.

Promotion theme is the focus of attracting customers in supermarkets and the main tool to arouse customers' consumption psychology. There are several major themes in the May Day promotion. One is the low-cost image appeal with the theme of rewarding guests and making profits; The second is the appeal of new product promotion with seasonal shopping as the theme; The third is the promotion appeal with the main form of promotion activities as the theme. The slogan of pursuing purpose constitutes the promotion theme in promotional advertisements. The fourth is to take long vacation leisure shopping as the theme; The fifth is to take spring outing and tourism as the theme. For example:

May 1 ST surprise purchase (dozens of famous and famous goods, mainly household consumer goods).

Glorious labor, low price and courtesy (dozens of famous commodities have been greatly reduced in price, mainly household consumer goods)

Have a happy long vacation and get a general mobilization at a low price (travel goods, drinks, snack food, that is, food specials)

Hot summer storm with low price (hot summer home textiles, hot summer home appliances, sunscreen cosmetics, drinks)

Happy May Day and spend the summer (cool home textiles, household appliances, cosmetics and drinks in summer).

Grand prize (sales with prizes, scratch cards, etc.) in May Day shopping. )

Shopping is fun, eat and then take it (game interactive promotion large-scale tasting and buying activities)

Four, determine the proportion of promotional products and promotional prices.

After determining the promotion theme and main commodity groups according to the requirements of commodity organization or competitive environment, it is necessary to further plan the promotion proportion of various commodities, and the suggestions are as follows:

Quantity of various promotional items (food) in May Day news:

Classification, main varieties, quantity of promotional items and profit rate:

The cooked meat in fresh package is 2 10%-20%.

6 10%-20% of cooked meat bread biscuits.

Candy, roasted seeds and nuts, dried fruit preserves 4 10%-20%.

Grain and oil salad oil 2 5%- 10%

10kg replaces rice and flour by 2 5%- 10%.

2 5%- 10% seasoning vinegar, soy sauce, monosodium glutamate, mustard oil and pepper oil (cold type)

Dry goods (yuba and vermicelli) 2 10%-20%

8 5%- 10% canned food, sugar, crystal sugar and honey.

Drinking (commonly used in local weddings) 2 3%-5%

Beer (single serving, canned) 2 3%-5%

Drinks (purified water, fruit juice, lactic acid, tea) 10% 5%- 10%

Brewing (orange powder, solid fruit flavor) 2 30%-50%

Tea (bulk, bagged) 4 20%-30%

Casual biscuits 2 10%- 15%

Expanded by 4 10%- 15%.

Jelly 2 10%- 15%

Dried fruit preserves 4 10%- 15%

Hawthorn 2

10%- 15%

The number of various promotional items in the newsletter issued on May 1 day.

Main varieties of non-food classification

There are a large number of promotional items, which are lucrative and radiant.

8 Washing powder, soap, essence, insect-proof daily chemicals 10%- 15%.

Cleaning, detergent and softener 4 10%- 15%

Soap (emollient) 2 10%- 15%

Skin cream (sunscreen, moisturizing, seasonal skin care products) 10 20%-30%

Toothpaste and toothbrush 4 10%- 15%

Sanitary napkins and toilet paper 4 10%- 15%

Home storage and finishing bags and hangers 4 10%- 15%

Household cleaning appliances 2 yuan 10%- 15%

Ice product making mold and cold water cup 2 10%- 15%

Rain gear 2 10%- 15%

In summer, the cooling of household appliances (electric fans and air conditioners) is 4 5%- 10%.

Photographic equipment (camera, film, battery) 4 5%- 10%

Home textile underwear, pajamas and stockings (cool in summer) 10 10%- 15%

Bedding (cold pillow) 2 10%- 15%

Towel (bath towel, towel quilt) 2 10%- 15%

Sportswear and shoes 4 20%-30%

Sandals 4 20%-30%

Sports equipment (badminton, ball games) 3 20%-30%

Outdoor toys (kites, remote control models) 4 20%-30%

Verb (abbreviation for verb) determines the way of promotion.

In order to enrich the promotion activities, in addition to the promotion means provided by the manufacturers, there should also be promotion means closely related to the supermarket promotion theme, or mainly based on the promotion means of a certain manufacturer. Of course, we should list all the promotion methods on dm posters as much as possible. For example, scratching prizes, buying gifts, tasting and trying out.

It is suggested that the activity mode should be as simple as possible:

1, buy and give (up to ××× yuan for a single purchase)

2. Interactive prize-winning games (you can participate in the game if you buy a single item of XX yuan, and you can win a grand prize if you get a high score) (such as skipping rope, leggings running and fish hanging competitions).

3, scratch card (a single purchase of up to * * yuan to give a card, scratch card with a prize)

4. On-site trial (please provide more manufacturers)

5. Performing arts (please ask the performing arts team to create an atmosphere)

6. Children have the final say

Sixth, determine the promotion investment.

We suggest that the investment in the May Day promotion should not be too big, just invest in gifts and posters. If you can, you can invest some in the decoration of the store head, and at most it should not exceed 1 of the total sales recorded during the promotion period. 5%。

May day labor day activity plan 3 activity theme: celebrate may day, thank you for returning to thousands of households.

Activity time: May 20xx 1 -3 (Saturday-Monday)

Activity content:

1, surprise exchange only needs 1 yuan.

The supermarket buys RMB at one time, and adds 1 yuan to the service desk with the invoice for exchange (the value is about 3-5 yuan).

Note: the service desk staff should register their accounts, collect cash correctly and collect receipts correctly to avoid mistakes. Pay the amount collected to the finance department every day, and count the purchased goods according to the cash paid after the activity.

2. Give you a surprise gift.

When the supermarket is full of shopping in 68 yuan at one time, it will use the single-page 3 yuan coupon of the supermarket poster to cut corners, which will offset the cash in 3 yuan (the poster cut corners is valid for May 20xx1May 3-20xx);

Note: Group buying and off-site individual counters do not participate; The amount of shopping above 68 yuan does not accumulate; Can only be used once;

Buy 10 yuan cash coupons from 3.30 yuan.

Activity content: One xx cash coupon (supermarket counter/Friendship Department) with a value of 10 yuan will be given to the supermarket when it is fully purchased in 30 yuan, and two coupons will be given to the supermarket when it is fully purchased in 60 yuan, and the more you buy, the more you give.

Precautions:

1. Cash coupons can only be used at designated counters;

2. Cash coupons are valid for consumption from May/KLOC-0 to May 3;

3. Cash coupons are not convertible or exchanged for cash;

4. Buy one counter for more than xx yuan, use two counters for more than xx yuan, and so on.

5. All cash coupons are valid with the official seal of the company;

6. The final interpretation right of this activity belongs to Qingyun Shopping Center.

All expenses of this activity shall be borne by the participating counters.

Timetable: May Day Supermarket Promotion Activities

The department in charge of this project needs time.

There are not less than 30 kinds of special stores in fresh food and rental areas, and at least 2 kinds of goods with shocking prices are queued every day before April 18.

Other special goods for purchase and matching.

1. Purchasing and distribution communicate with the department heads of each store to contact the featured products that are suitable for each store and have strength.

2. Every store has at least 80 specials. Before April 18, at least two kinds of products with shocking prices are queued every day.

Before May 1, all stores will use the gifts in cooperation with the activities.

Photo Operation Department April 19-20

Dm Single Page Production and Operation Department April 2 1 -26

Before April 24, the operation department of inkjet and photo production.

Dm single-page distribution store April 28th

Publicity mode: promotion plan of Wuyi supermarket

1, dm advertisement:

Xx supermarket 10000xx supermarket 10000xx supermarket 8000

Cost * * *: 5040.

2. Inkjet photos

Two floor stickers (East Gate 65438, Northeast Gate 64㎡) in Xx Supermarket, at a cost of 1 100 yuan.

Xx Supermarket 7.5x3.5 Inkjet 1 Photo Edition 2 sheets each at the cost of 400 yuan.

Xx supermarket 1. 1x2.3 photos 1 cost 45 yuan.

Cost * * *: 1545 yuan.

3. Out-of-store: All stores contact suppliers for off-site performance and product display.

In-store: During dm one-page publicity, stacking and poster publicity activities,

The total cost is * * * 6,585 yuan, and the details are as follows:

Door-to-door fee, inkjet and photo fee

Xx Supermarket 1800 1 100

Xx Supermarket 1800 400

Xx Supermarket 1440 45

The planned purpose of the 4th Labor Day:

In order to cultivate children's labor consciousness, learn labor skills and experience labor life in activities, kindergartens will carry out a series of labor education activities with the most glorious labor as the theme according to the requirements of experience education and innovation education.

Active object:

Children in the whole park.

Activity time:

May1-May 3 1.

Activities are mainly responsible for:

Class teachers, deputy class teachers and nurses.

Campaign slogan:

Ten fingers can do anything!

Activity flow:

First, sing and sing-tell stories.

1, each class collects all kinds of pictures about labor and posts them on the theme wall for publicity.

2. Each class collects children's songs, stories and labor songs suitable for the children in the class, so that the children can read, listen, speak and sing in the activities.

3, every class in the family column to promote the content of labor, to achieve the educational purpose of family education.

Second, children are masters-labor practice (1)

Small class-Do your own thing well and carry out a series of activities such as "I will wash my hands by myself", "I will dress by myself" and "I will eat by myself", so that children can learn to take care of themselves in their daily work and gradually cultivate their labor consciousness.

1, each class takes "the most glorious job" as the theme, and designs activity plans and carries out activities around "I can dress myself", "I can wash my hands" and "I can eat by myself".

2. Everyone chooses a kind of work that he thinks is well done and participates in the competition organized by the class. Each class selects all kinds of "labor stars" according to the results of the competition.

(2) the middle class-I am a happy little helper.

1, each class takes "the most glorious work" as the theme, chooses the activities suitable for the children in this class and carries them out.

2. Every class uses morning talk to explain several labor skills to children. (Wipe the table, sweep the floor, fold the quilt, divide the rice, divide the rice)

3. Each class chooses classes to be on duty every day to help teachers and aunts do the daily work of the class. Wipe the table, sweep the floor, fold the quilt, divide the meal, divide the meal, send and receive notebooks, etc. )

4. Each class selects this week's "Star on Duty" every week.

(3) Large classes-the most glorious job

1, carry out a survey on "Mom and Dad are really hard". Let the children investigate what their parents do when they come home from work every day, and talk about their feelings in the morning, so that everyone can understand their parents' hard work and stimulate their passion to share housework for their parents.

2, through the investigation, understand the hard work of parents, think about how to do it, and discuss with parents, do a good job of housework plan.

3. Let children carry out "housework experts" according to their customized housework plans! Practice of housework. Do some housework at home every day, and parents record the housework done by their children that day. (Send Record Form)

4. Let parents evaluate their children's work at home on weekends. (Assessed on the Record Sheet)

5. Every Monday, each class selects the class "housework star" to realize family education.

Third, I can do it-activity exhibition

"I can do it" labor skill competition: (Grade group competition, male and female in each class 10) Small class: Dress competition.

Middle shift: peeling edamame competition.

Big class: Get ready for school. (sorting schoolbags)

Fourth, I am awesome-activity summary

Each class selects 2-3 children from the labor stars selected every week to participate in the selection of "small labor experts" in kindergartens, and the winners of "small labor experts" are awarded labor medals as encouragement.

May day labor day program. Gold capsule promotion

Put forward some wrong views and understandings to a guest in the promotion activities, not to point them out in person, but to reserve some capsules in advance. If the guest has a beauty tray with gold capsules in his hand, don't open it immediately and give a small gift at the same time.

Second, promote expert lectures.

Generally speaking, experts and scholars must take the form of pre-agreement, receive the deposit in advance and return it in full on the spot. One is to show the preciousness of the lecture content, and the other is to ensure the number of participants. The content should be simple and interactive. The course content includes lectures on cosmetics knowledge and women's rights and interests law. Combined with the new marriage law in recent years, we can discuss it from the perspective of caring for women's health and safeguarding slaves' rights and interests. You can also set up slave topics such as cash investment, self-image design, quick makeup, servility and sex, and mutual concern.

Three, buy two get one free promotion

Buy two get one free, buy big and send small, buy customer service to send hospital clothes, buy customer service to send free treatment, buy whitening mask and so on.

Fourth, rebate promotion

Consumers can get special care. As a rebate for each course of treatment, the rebate should be above 10% to be attractive.

Verb (abbreviation of verb) integral promotion

In order to increase the total consumption of customers, a method was adopted. First, set a certain integral limit. After reaching a certain quota, special items such as products, gifts and discounts will be given.

Sixth, naming promotion

Carry out its special activities for beauty salons, let customers say their names, and the winners will be rewarded.

VII. Slogan Promotion

Beauty salons promote sales by hanging slogans and slogans, which are eye-catching and expressive.

Eight, find shortcomings to promote sales

Also known as complaint promotion, customers make suggestions on services, products and management according to the actual situation of beauty salons, and get constructive returns.

Nine, card promotion

Card opening promotion is the basic promotion means of beauty salons, and it has also become one of the main promotion means of beauty salons. There are various forms of card opening, such as: monthly card, season card and year card; As big as: gold card, silver card, bonus card, VIP card, membership card, etc.

Usage: In order to stabilize loyal old customers, beauty salons enjoy certain discounts on the amount of promotional cards for customers during the period of customer care, that is, the monthly card fee is lower than the single consumption, and the total annual card consumption is lower than that of the monthly card. Customers can also enjoy certain discounts and concessions when purchasing products and enjoy various preferential items of beauty salons.

Occasionally docking: monthly cards, season cards, annual cards and bonus cards are suitable for beauty salons of any size, while gold cards, silver cards, VIP cards and membership cards are suitable for large beauty clubs, large beauty salons and beauty life houses.

Ten, send a single promotion

In order to attract more new customers, expand the business circle and improve the popularity of beauty salons, beauty salons issue beauty salon leaflets and experience sheets as a means of promotion.

Usage: Beauty salons need to print some leaflets printed with the image of beauty salons, send beauticians to the vicinity of beauty salons and fixed points in beauty business districts, or send leaflets to customers' mailboxes in residential buildings in business districts, so as to promote beauty salons and promote customers' consumption.

Special note: Free trial items in general beauty salons can be printed on the distribution list, which can stimulate customers' desire for trial consumption and urge customers to come to the door for more consultation and service needs.

Occasionally docking: small and medium-sized beauty salons, suitable for large beauty salons during their opening.

Activity plan for May Day Labor Day. Free experience when entering the store on May Day.

The best way for hair salons to attract customers is to carry out free experience activities, and hair salons can distribute leaflets for publicity on the eve of the festival. During the May Day holiday, many friends will take this opportunity to dress themselves up. Therefore, many people will come to participate in the free experience promotion of hair salons at this time.

Second, the live hairdressing demonstration.

May Day is a national holiday, and many people will rest at home. Barbers can take advantage of good weather to do activities in the community square. Ask a few hair models, and then give them different hairstyles on the spot, so that people in the community can see the skills of your hair stylist, and at the same time, you can promote some hair products, such as shampoo, conditioner and hair mask. These hairdressing products can also be tried on the spot, so that customers can see the effect and convince them.

Third, introduce and promote.

In the marketing strategy, recommendation is a very important means of sales, and hair salons can also use this means to promote May Day. We can make such a promotion plan: after the customers who come to the store to spend money bring one customer, they only need to pay half the money to do their own hair, and bring three customers, and the money to do their own hair is free. If the client she brought has a monthly card, the introduced client can enjoy the benefits of three free shampoos. If the customer she brings has a half-year card, give her hair mask supplies for one month. Such a scheme can be tried by hair salons. Only by constantly trying new promotion methods can we know which one is most suitable for our own shops.

Matters needing attention in May Day promotion of hairdressing salon:

1, do a good job of publicity in advance.

Don't forget to build momentum before the May Day Labor Day promotion, that is, vigorously publicize and let customers around you know that your store is engaged in activities. The specific form of publicity should be determined according to the actual situation of each store. You can put up a May Day promotion poster at the door of the store, or distribute leaflets everywhere. The leaflet can put some free experience advertisements to attract customers into the store.

2. Customers who experience for free should also be careful.

Nowadays, many businessmen do things with money. Customers who pay more get good service and attitude, while customers who experience it for free just ignore it. I think this is very undesirable. In order to lock in customers and obtain stable customers, hair salons must treat every customer with care, especially those who experience it for free, and they must pay attention to it in their hearts, because these experienced customers are likely to become new customers in the store. If they serve them attentively, maybe they will bring more customers to the store.

3. Ensure the quality and effect.

Once the hair salon issues a leaflet of free experience, many people will come to the store to experience it. At this time, the focus of the hair salon is to ensure the quality of service and hairdressing effect. Although the pursuit of quality is the aim of every hair salon, it is easy to be ignored in the case of many May Day promoters. It is necessary to ensure that the hair salon gets a good reputation, service quality and hairdressing effect.