Introduction of Red Star International

Red Star International is a wholly-owned and original commercial complex development model of Red Star Meikai Group. It is a new generation of urban complex products after the four-in-one model of commercial real estate, China department store, European and American chain stores and ShoppingMall. In the early stage of commercial concept development, I was responsible for the design and construction of the store, attracting investment, operation management, establishing the operation system and ensuring the successful operation of the commercial complex. This is precisely the new initiative that President Che Jianxin, the head of Red Star Group, is proud of.

The shopping mall built by Red Star Macalline has 15, which is not as simple as commercial real estate. Compared with before, in addition to the transformation of commercial format to ShoppingMall, the most striking feature of Red Star Macalline's new model is its integration with commercial real estate. It is an upward extension of Red Star Macalline's industrial chain, an effort to open up the real estate and property chain of shopping malls, and a heavy asset development path of buying land and owning property. This is the lifeblood of Red Star Macalline's new round of development. This "non-sale property" development model makes Red Star Macalline China the "largest invisible commercial real estate developer". Years of experience in commercial real estate development laid the foundation for the innovation of Red Star Macalline in commercial complex. Red Star International introduced advanced international experience in the operation of urban complexes, and successfully established a "dual development model of urban complexes" which combines self-sustaining commerce+commercial services and residential development (BSH) in the urban complex market. According to local conditions, it has upgraded its development model and main business strategy and become a comprehensive real estate operator with simultaneous development of real estate industry and capital operation.

Red Star Macalline is a well-known brand in China's home furnishing industry. Red Star Macalline takes "building a better life" as its corporate purpose. Urban development projects in Tianjin, Kunming, Shenyang, Zhengzhou, Changchun, Wuxi, Dalian, Suzhou, Lanzhou, Fuzhou, Chongqing Fuling, Changsha, Panjin, Xiangyang and Shiyan 15.