Father's Day Theme Marketing Activities

We always tell my mother that I love you, but we ignore my father, who also pays silently behind my back. Father loves mountains, which are silent, solid and reliable; Great love is silent, and my father proved that he loves us as much as my mother. The following is a "Father's Day Theme Marketing Activity" that I organized for your reference only. Welcome to read this article.

Marketing activities with the theme of Father's Day (I) I. Purpose of the activities

Through the publicity before and after Father's Day, giving warm tips and gifts to dining customers and providing other value-added services to customers can impress customers, increase their emotional concern for our Mala Tang Club, and constantly focus on Mala Tang style, thus improving our turnover, customer return rate and loyalty to our Mala Tang Club brand.

Through our emotional marketing (providing value-added services), we will continuously improve the market share of our Spicy Lotus Club in Langfang catering market and keep ahead of our competitors.

Second, the activity time:

20xx-06-x .

Three. Location:

xxx .

Four. Activities:

1. Customers who come to our store for dinner on Father's Day can call their father for free, whether it is local or domestic long distance. Time limit 15 minutes.

2. Customers who come to our store for dinner on Father's Day have the opportunity to take photos for free and send my father for free;

3. If a guest invites my father to our store for dinner on Father's Day, he can enjoy the following benefits: (1), a free photo; (2) Send a shadow box; (3) Send 13 special dishes to commemorate Father's Day; (4) Give gifts (ties, etc.). ).

4. If you invite your father to dinner, you can enjoy the above discount, with a 8.8% discount on the whole order;

5. For fathers who celebrate their birthdays on Father's Day, our store provides free Father's Day family dining tables below 10. Restaurant Father's Day activity planning scheme-planning book Restaurant Father's Day activity planning scheme-planning book. (The father's birthday must be based on the date on the second-generation ID card. He has reached the legal age of marriage for more than one year and has a photo with his children. )

Verb (abbreviation of verb) propaganda and atmosphere creation;

(1) Foreign advertisements:

1, do two print media advertisements;

2. The second TV advertisement;

3. Online advertising;

4. High-grade architectural advertisements

(2), SMS group:

Content: Father's Day is coming, and all staff of Spicy Wind wish your father or you as a father health and happiness! The same father in Amanome can enjoy a free family package! There are more surprises! Reservation phone number:

(3) By arranging various advertisements (pictures, words) in different locations inside and outside the store, all-round and three-dimensional publicity will be carried out to create a strong Father's Day cultural atmosphere in the store. The specific work arrangements are as follows:

1, the water mark outside the store, to remind customers at the first time;

2. In-store advertising and atmosphere creation:

(1) and 3 x-shaped brackets;

(2) 30 spray paintings;

(3) Father's Day special menu;

(4) Free Father's Day family package;

(5) Soft writing on the desk (June 1 Children's Day to June1Father's Day);

(6) Background music: Chen Hong's "Going Home Often", with two versions of Cui Jinghao and Liu Hegang's "Father" played in cycles;

(7) Employee greetings: Happy Father's Day! And so on to remind customers of the second and third Father's Day, so that customers can feel Father's Day or think of the father in their hometown or the hardships and difficulties of being a father, and pave the way for the later touching!

3. On-site interaction:

(1), send father and son (female) heart-to-heart dishes. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!

(2) Take photos on the spot. Voice-over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We will send it or send it to you;

(3) A toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father who is far away from home a happy holiday and good health!

(4), (after the toast) said: Leaders, my assistant and I present a song "Father" to the elderly guests at the scene, and wish you and your Father's Day a happy and healthy life again! (Push the atmosphere to a climax)

Six, matters needing attention:

1, propaganda manuscript, words and expressions should be appropriate, accurate and in place. If there are too many of them, they will be false. If it is not enough, it is impossible to have feelings with customers and it is difficult to impress customers.

2, the content of Father's Day activities should be fully trained to reach a familiar level.

3. Father's Day promotion cannot be enjoyed at the same time as other promotions.

Father who comes to our store for his birthday on Father's Day must make an appointment in advance.

When celebrating my father's birthday in our store or inviting him to our store for dinner, we should organize the management to say a word of blessing for my father.

6. Ensure that Father's Day specialties have sufficient raw materials.

Marketing activities with the theme of Father's Day (2) It's hot in summer in June, and my father loves me like a mountain in June. The sunshine in June is the hottest in a year, symbolizing the fervent love that fathers give their children. Father loves mountains. Many things in life can't last forever, but his love for us is eternal. The annual Father's Day is coming. On this Father's Day, in order to arouse the enthusiasm of consumers, attract more customers and increase turnover, the management company decided to plan the following marketing plan for Father's Day:

First, the activity time:

June 10th-June 10th.

Second, the purpose of the activity:

1. Stimulate household consumption through activities to enhance the good brand image of the enterprise;

2. Stimulate consumption and compete for market share;

3. Increase the sales of E-meals and increase the business income of each store.

Third, the theme of the event:

Heart is father's day, xx family.

Four. Location:

Verb (short for verb) activity:

1. During the activity, the greeters in each store sent holiday wishes "Hello, Happy Holidays" to the middle-aged and elderly men who came to the store for consumption.

2. During the activity, each store added two tracks, Repay My Life and Father.

3. During the activity, there is a good gift for ordering xxx meal.

4 sets of playing cards for XX meal will be given free of charge when the telephone order is over xxx yuan, and XE meal will be given free of charge when the telephone order is over xxx yuan, and a VIP member gold card will be sent in time. All stores should register and keep financial records.

4. During the activity, the kitchen departments of various stores launched several love packages for Father's Day. The price of each store can be determined according to its own specific situation. The dishes are mainly healthy and nutritious, and the names of the dishes reflect the father's love (reference: grateful love, father's love is like a mountain, father's love is like water, and father and son are affectionate). And promote a special Father's Day dish.

5. Guests who spend money in the store during the activity can get a free family photo (10 inch plastic package) if they spend a single table in 800 yuan. Every store should register and keep financial records.

6. The Planning Department uses the SMS platform to send a message of Father's Day blessing to customers: "My heart is Father's Day, xx family, and warmly launch various Father's Day love packages. XX Catering wishes all dads in the world a happy holiday! "

Propaganda items of intransitive verbs:

1. The planning department of the management company is responsible for carving Father's Day banners, one for each store, with the content of "Father's Day, xx Family" and delivering them to each store before June X;

2. On June X, the planning department of the management company sent a message of Father's Day blessing to customers in various stores, saying, "My heart is on Father's Day, and xx family warmly launched various Father's Day love packages. Xx Catering wishes all dads in the world a happy holiday! " .

Seven, matters needing attention:

1. Each store carefully organizes employee learning activity plans, and conducts relevant knowledge training for employees according to the plans;

2. During the activities of each store, do a good job of taking photos and printing, and increase income-generating points;

3. The activities of loyalty cards and coupons are carried out at the same time.

Marketing activities with the theme of Father's Day (III) I. Background of the activities

June 16 is Father's Day, a festival dedicated to father, and a golden opportunity for men's goods to sell well. Taking this as the theme to carry out cultural marketing activities can create family ties and better spread XX culture, which is also the golden period for students to shop in a holiday after the college entrance examination.

Second, the theme of the event

Grace is as deep as the sea, and father's love knows no borders.

Third, the activity time

June 10th to June 10th.

Four. moving target

1, men's goods sell well in summer-,driving the audience;

2. Create a Father's Day atmosphere and experience family marketing;

3. The sales of the whole store are guaranteed to increase by xx%.

Verb (abbreviation of verb) activity content

Happy Father's Day, family price:

All the sales areas in the audience give customers who buy men's credit cards a certain profit.

1, noble father jewelry watch, yellow platinum is the lowest in the city, and men's jewelry and watches are ultra-low discount.

2, handsome dad cosmetics mainly promote men's sunscreen skin care products and summer makeup new products, full reduction, gifts.

3. Love my dad's women's shoes and flexibly carry out activities such as discounts, full reductions and gifts.

4. Summer new products recommend energetic dad sports products, outdoor functions, and ultra-low discounts on sports products and equipment for middle-aged and elderly people.

5. Fashion father leisure brand flexibly carries out activities such as discount, full reduction, buying and giving.

6, Shuxin Dad Dashang Electric holiday gift recommendation, small household appliances, mobile phones, digital goods and other gifts, modern household appliances make dad's life more comfortable, giving heavy gifts, more brand plus gifts, holiday special gifts, package purchase feedback gifts and so on.

7. Food from Healthy Dad Mansion, food from Dashang Supermarket, health products, tobacco, alcohol, sugar and tea are very popular as holiday gifts.

Favorite father's day, shopping double gift:

Brand gifts: each brand in each sales area organizes brand gifts by itself, which is novel and practical and conforms to brand characteristics.

Industry gifts: large-scale buying and giving activities are launched in various industries, and gifts should be combined with the theme of Father's Day activities, such as beer and red wine, summer products and so on. Pay attention to family and gifts, and the level of gifts is determined by the industry and reported to the marketing department.

Bless the gold medal list, make an offer to students and emancipate their minds;

1, big price of trendy clothes: you can enjoy 0,5-1discount when shopping in various clothing industries with your student ID card, and you can also give brand gifts on the basis of the original discount. The sports and leisure sales area on the fourth floor is the focus of this activity. Product display should highlight the fashionable and young atmosphere, carry out brand discount or new product recommendation activities for students, carry out outdoor product publicity week according to the characteristics of students' travel, and refer to the sports storm.

2. 3c digital price of Dashang Electric Appliances: 3c digital products (mobile phones, computers, photos) should be launched at low prices in time, and brand gifts should be given when shopping.

Membership activities:

1. During the activity, you can apply for the membership card of XX Building free of charge with your men's credit card or student ID card, and give a member a gift when shopping in 200 yuan or above with your card.

2. Send XX travel agency discount coupons when shopping in 300 yuan or above with men's shopping credit card or student ID card.

Special events:

1, excellent essays or poems or stories of Father's Love are exhibited in the store.

Play a few excellent essays or poems or stories (ultra-short stories) describing father's love and praise, cooperate with burning music, arouse customers to sing, carry out free song-ordering activities, and create a family atmosphere.

2. Filial piety series story exhibition: A few short stories of traditional filial piety in China are produced in an illustrated way and displayed in front of the main entrance or in the store, calling for filial piety awareness and rendering the family atmosphere of building as home.

Marketing activities with the theme of Father's Day (IV) I. Background of the activities

June X coincides with Father's Day. The creative purpose of this promotion activity is to take Father's Day as an opportunity to seize the blank of people's lack of emotional awareness of fatherly love, because people usually emphasize the importance of maternal love more, which leads to the neglect of the promotion of the meaning of the festival itself. We will focus on this now, and publicize it with graphic, text and commemorative gifts with strong visual impact, so as to be unconventional in the usual commercial promotion. At the same time, calling back the basic emotions and morality that society lacks can leave a very good impression on consumers and increase the reputation, goodwill and awareness of the brand.

On the other hand, the focus of this activity is still on sales. With the help of the sales atmosphere created by Father's Day, the emotional appeal of "Father loves shirts (mountains)" is put forward, and related products such as "shirts and T-shirts" are promoted in a targeted manner to drive sales throughout the off-season.

Second, the purpose of the activity

With the help of a good sales atmosphere on Father's Day, we can seize the advantages of holiday characteristics and rising sales, fully mobilize consumers' shopping enthusiasm, enhance the visibility of the store, and thus increase the turnover.

Advocating the atmosphere of Father's Day can help consumers increase their gratitude and call back the voice of modern people's affection and fatherly love. Thereby highlighting the sense of social responsibility of enterprises and realizing the promotion of consumers' goodwill towards brands.

Closely follow the company's current brand development prospects and strategies, highlight the unique brand personality, cultivate consumers' attention to the brand and expectations for gifts in the later activities, gradually introduce the concept of grand planning, and enhance the significance and purpose of promotional activities.

Spread brand information, improve off-season sales performance, thus reducing inventory pressure and improving production and sales rate.

Third, the theme of the event

(1) The gratitude and courtesy of a father's love as "compassionate".

② Father's love is like "shirt" and "sen".

Fourth, the venue

Busen national terminal store.

Verb (abbreviation of verb) I-word duration

Around father's day.

Activity content and creative copy of intransitive verbs

There are traces of father's love, but there are no traces of years.

Father's love is like a mountain, tall and majestic; Father's love is as profound as the sky;

Father's love is like a river, slender and steady; He is the link between blood and pulse,

He is the connection between bone and meat; On this special day,

We said, "Dad, you have worked hard!"

Marketing activities with the theme of Father's Day (V) 1. Father's Day is coming.

In order to show respect and gratitude to my father, draw a distinctive side of my father with your drawings and send us a brief explanation on the back of the portrait. Such as: healthy dad, happy dad, handsome dad and so on. After the selection, we selected 50 winning works for display outside the store. Participants are under the age of 18 (including 18), and their painting styles are not limited. 6/5-6/ 10 is the solicitation period, 6/ 1 1 is the selection period, 6/ 12-6/ 14 is the exhibition period of winning works, and 6/ 15 is the on-site award period.

Award setting first prize: 1 value 300 yuan gift; Second prize: 1 value 100 yuan gift; Third prize: 2 gifts worth 50 yuan; Memorial Award: A beautiful gift for 46 people.

2. Qiao Dad, the activity time of the Handbag Zongzi Competition:

Venue: Outside the main entrance, next to the lady's house. Registration method:

Activity content:

Father and son (or father and daughter) sign up for the competition free of charge, regardless of age, limited to 50 teams. Within the specified time, the party with the largest number and the most standard in jiaozi wins, and the contestants can take it away.

Award setting:

Champion: 1 value 300 yuan gift; Runner-up: 2 gifts worth 100 yuan; Third runner-up: 3 gifts worth 50 yuan; Participation Award: Provide a beautiful gift for 44 participants.

Third, Yong Da Dry Land Dragon Boat Race Time:

Venue: IY West Window Activity:

Hold a land dragon boat race. Dragon Boat Festival, since ancient times, there have been traditional customs such as dragon boat racing and eating zongzi. Do you want to try the fun of rowing dragon boats? Do you want to make the Dragon Boat Festival more meaningful this year? Then join our dry land dragon boat race quickly. The team consists of Master Kong Team 1, Audience Team 3 and Chunxi Road Sub-district Office Team 2. Each team can get five exquisite small gifts.

Father-son Challenge Fun Competition Activity Time:

Venue: 1F Main entrance activities:

Four, father and son (or father and daughter) free registration, regardless of age, limited to 30 teams.

The competition is divided into: father and son jumping football relay, father and son karaoke duet (self-provided accompaniment), you guess-father and son tacit understanding test, true feelings transmission. First-hand participants should complete the above contents as required. The competition adopts a scoring system, and the winners, runners-up and runners-up are judged by parts.

Award setting:

Champion: 1 value 400 yuan gift; Runner-up: 1 Value 200 yuan Gift; Third runner-up: 2 gifts worth 100 yuan; Participation Award: A beautiful gift for 26 people.

Marketing activities with the theme of Father's Day (VI) June 15 is the annual Father's Day. As a country of etiquette, the Chinese nation has always attached importance to filial piety and returning kindness, so we should make full use of this opportunity to carry out interactive family culture marketing.

I. Theme of the event:

Caring for and filial to parents, xxx (name of shopping mall) shows true feelings. I am your pride, and you are my sun.

Second, the activity time:

Xxx year x month x day.

Third, the purpose of the activity:

Awaken the concept of respecting the elderly in people's hearts, remind people of the arrival of festivals, and at the same time seize the hot-selling goods related to festivals to promote sales.

Four. Campaign slogan:

Fatherly love is the heaviest love in the world. With it, you will have the greatest wealth in the world. On the occasion of Father's Day, let's bless our great father. 5. Interactive activities: Father's Day in the mall.

1, subject: "Dad, I want to tell you.

Time: During June1March-June 15, customers can write down what they want to say to their father on the message board in the lobby. (All employees can participate). The exhibition board is placed in the position of SEPRIT and will be on display for 2-3 days.

2. Welcome the Universiade, good luck and happy dribbling. Activity method: it will be carried out on a 20-meter straight runway, with one end of the runway as the starting point and the other end as the end point. At the beginning of the game, two groups of father and son/father and daughter set aside two balls (basketball and volleyball) with a wooden stick at the starting point, hit the "ball" to the "ball fence" and stopped at the moment when the second ball entered the "ball fence".

Rules of the game:

1, on the way to catch the ball, as long as any ball rolls off the runway, it will be eliminated immediately.

In the competition, you can only drive with a stick, and you can't use your hands and feet.

4. In chronological order, the one with less time ranks first.

Awards setting: men's wear with a value of 596 yuan for the first prize in Desburg Road, a set of T-shirts with a value of 328 yuan for the second prize in Desburg Road, two ties with a value of 298 yuan for the third prize in Desburg Road, and men's socks with three encouragement prizes 1 5. Registration time: May 26th-June 15. Registration place: shopping mall service desk. Competition time: June 15.

Venue: assistance from other departments in Gate Square: Please ask the promotion department to communicate with the property in advance, and ask the loss prevention department to arrange personnel to maintain order on the day of the event. 6. Commodity promotion, theme: Happy shopping, surprises waiting for you. Content: On June 19, on Father's Day, you can participate in the lucky draw if you shop at the department store for over 288 yuan. A single ticket is limited to two awards: the first prize Desburg Road is worth 596 yuan for men's wear, a set of T-shirts worth 328 yuan for 1 second prize Desburg Road, two shirts worth 268 yuan for the third prize Shen Lei, and three men's socks worth 15. Theme: Gratitude, Feedback, Passion: 19 On Father's Day in June, you can get a pair of men's socks worth 38-58 yuan when you buy over 398 yuan (before the quota 10) in this men's clothing brand. Distribution location: All men's wear counters, except some counters on the third floor of June 65,438+08-65,438+09 department store, buy 65,438+000 for new men's wear and 70/60/50 yuan for old models.

In the first part of the stadium, the main passage on the fourth floor is hung with flags. (20 pieces), small exhibition boards are placed on the stairs on the first to fourth floors. (3) Each cashier receives the activity registration form (*** 100), and an information desk is set up next to the cashier on the 4th floor. In the second part, large exhibition boards are placed outside the department store area, and glass stickers are placed at the supermarket door for regular publicity:

The first part is live and in-store broadcast, and the second part is off-site and free shopping bus promotion.

5. Large display boards at the entrance of department stores, glass stickers in supermarkets, and short messages.

Cost estimation:

6. The prize cost is 3364 yuan (sponsored by men's clothing suppliers), and the publicity cost is 65438 yuan +0.500 yuan. The effect evaluation and prediction will stimulate Longhua's household consumption and increase men's wear sales.

7. This activity is highly relevant. Use games, gifts and other promotional means to unite supermarkets, guide the strong passenger flow of supermarkets to department store consumption, upgrade the third floor, and enhance the overall sales of department stores.

8. The activity has the selling point of attracting children, driving parents to spend in Longhua area and improving their competitiveness in the same industry.

9. The activity has a lasting influence, which can continue to be promoted and expanded in summer vacation and winter vacation, forming a unique shopping center in Longhua business district.