Shopping mall investment planning scheme

Shopping Mall Investment Planning Plan Chapter 1 I, Preface

(A) the purpose of investment (omitted)

(2) Investment objectives (omitted)

Second, the investment preparation stage work

(a) to carry out all-round market research in the region.

1, geographical features (location of shopping malls, traffic conditions).

2. Consumption characteristics (consumption habits, consumption capacity, consumption structure, consumption trend).

3. Brand awareness (popular brands and missing brands in this area).

4. Competitors (existing shopping malls and operations in and around the business circle).

5. Market evaluation (market acceptance analysis).

6. Project positioning (interactive analysis, differentiated positioning).

7. Functional layout (business category options, brand layout).

8. Customer classification (three-level customer classification standard).

9, investment strategy (for different levels of customers to develop different investment policies).

(2) Investigation and analysis of major brand manufacturers' willingness to open stores.

1. Draw up the list of manufacturers to be interviewed.

2. The opinions of the interviewed manufacturers on the shopping mall where this shopping mall is located.

3. The willingness of the interviewed manufacturers to open stores.

4. The strength of willing manufacturers and the size of stores.

5. Interview and analyze the opinions of manufacturers.

Third, the investment stage work

(A) the way to attract investment

1, telephone inquiry.

2. Visit people at different levels in person.

3. Symposium.

4. Exhibition.

5. Briefing.

6. Fairness.

(2) Preparation of investment information

1. Make a preliminary development plan.

2. Briefly introduce the shopping mall.

3. Make a brochure.

4. Make the layout model of the shopping center.

5. Make a case plan and description.

6. Make image publicity materials.

7. Make a perspective view.

8. Prepare brochures on domestic laws and regulations.

9. Prepare a gift for negotiation.

10, write a press release.

1 1. Organize media reports.

Make a computer demonstration.

13, prepare the contract terms plan.

14. Prepare the contract coordination plan.

(3) Working steps

1. Call the target customer.

2. Send a contact letter.

3. Negotiate with the manufacturer.

4. Sign a contract or quasi-contract.

5. Sign a confidentiality agreement.

6. Make and distribute the questionnaire of manufacturers' wishes.

7. Reorganize the data combination of manufacturers.

Fourth, the stage work after investment.

Investment briefing

The main purpose of the investment briefing is to let the contracted manufacturers and main stores know the operation scale of the shopping mall and increase the confidence of the manufacturers. Specifically, it includes the following contents.

1, introduction.

2. Description of the maintenance service.

3. Contact window.

4. Settlement process.

5. Interior decoration specifications.

6. Advertising campaign services.

7. Management regulations.

8. Advertising display service.

9. Contact list of manufacturers.

10, service guarantee.

1 1, emergency response description.

12, parking lot usage.

13, others.

(2) Competitive Intelligence Conference

Establish the image of shopping center and play the role of marketing advertising.

(3) Coordination and handover of manufacturers, decoration departments, investment promotion departments and construction units (omitted)

(4) Marketing plan briefing session

The description of marketing plan will be used to explain the annual activity plan, advertising arrangement and preparation, personnel introduction plan, media application and cooperation, etc.

(5) Follow-up investment promotion of vacant land to be leased (omitted)

(six) the response of the rent-withdrawing manufacturer (omitted)

Verb (abbreviation of verb) conclusion

(A) planning outline (omitted)

(2) Prediction of investment promotion effect (omitted)

Shopping mall investment planning scheme Part II Activity name: Kite Exhibition.

Activity theme: kite making and flying.

Purpose of the activity: Let students participate in the kite-making process through the activity, and exercise their hands-on operation ability and teamwork ability; By flying kites, students can get close to nature, feel life and cultivate the sentiment of getting close to nature. Activity time: tentatively set a day in spring.

Location: the production process is arranged in the classroom; Flight activities are arranged in fields or parks with flat terrain, few people and wide vision.

Activity preparation: preparation is divided into two parts. The first step is to make kites, and the specific preparations are as follows: venue: classroom; Material: tarpaulin paper; Colored pen; Ruler; Scissors; Art knife; Glue; Thread and other materials necessary for making kites. Safety: first aid medicine box, teacher in charge of safety. Before actually making kites, teachers should announce some discipline and safety requirements in class and emphasize the making process in groups. Everyone has a clear division of labor in their respective groups, and a group leader is set up to be responsible for the work arrangement and management of the groups. The above is the preparation for making kites in the first link. The second link is flying kites. The specific preparations are as follows: inspect the venue and weather conditions in advance, try to choose a venue that is competitive from the school but has the best roads, arrange teachers responsible for team safety, and arrange medical personnel and related medical tools responsible for student safety; Organizers should prepare more spare kites to prevent students from flying kites because of uncertain factors, and ensure that all students can participate in kite-flying activities without regret.

Activity form: Making and flying in the form of class organization.

Participants: students, teachers, security guards and medical staff in charge of safety.

Activity flow:

I. Publicity

Choose senior grades (grade four or grade five) to publicize the origin of kites and the historical stories of kites. Fully mobilize students' enthusiasm and tell them what to prepare and what to pay attention to.

Second, organization.

Choose a day (pay attention to the weather) and let the students take the prepared materials to school and make kites in groups in the class. This requires a teacher to demonstrate and guide on the stage, and a special person under the stage is responsible for guidance and safety protection. Ensure that the production process is safe and orderly, and no safety accidents occur. When the kite was finished, it was released. If you choose a place near the school, you don't need to arrange a ride in advance. If you choose a far place, you need to contact the vehicle in advance. (The following is an organizational analysis based on the recent school case. ) before you leave, you should emphasize discipline and safety. Two classes are tentatively scheduled to participate in the activity, with no less than three teachers in each class. Be sure to take the students safely to the flight site. The flight process is carried out in groups.

Five or six people work in groups, just like when making kites. Try to fly together.

Third, others.

The production process is arranged in the morning, the flight activities are arranged in the afternoon, and the flight time is arranged at 100 minutes. As two classes participate in the activities, the competition can be conducted in the form of classes, which is also conducive to mobilizing students' enthusiasm and teamwork ability.

Emergency response plan:

First, the production process

When making in the classroom, students should pay attention to playing with making tools (such as scissors and art knives), which can easily hurt primary school students. So when preparing tools, try to choose safe production tools. If necessary, teachers can prepare materials that need dangerous tools in advance to avoid dangerous events for students. This link requires the presence of the teacher in charge of safety and the preparation of gauze, hemostatic drugs and other necessary items.

Second, the release link

This link is carried out in different places, and the things that need to be considered must be comprehensive. Take the one near the school as an example. Before you leave the school, you must emphasize order. Each class (for example, two classes) should arrange at least three teachers to lead the team and take it to the flying field (for example, a park) to arrange the work in groups. To prepare gauze, anti-inflammatory drugs, band-AIDS, glucose, etc., to prevent students from running around and scratching.

Appendix: (manpower and material resources required, etc. )

Production links: tarpaulin paper, colored pens, rulers, scissors, art knives, glue, thread and other necessary materials for making kites.

Feilian: vehicles, drugs, etc.

Activity budget: 500 yuan

Activity summary

This activity fully considered the cultivation of students' practical ability, organizational ability and teamwork ability. In addition, this activity is well arranged to ensure the safety of students. At the end of this activity, students can also be arranged to write an article or write an article in the form of a diary, which also exercises students' thinking and writing ability.

Shopping Mall Investment Plan 3 Activities:

Are all the love lines? During May Day, a special love activity was launched, with the slogan "Heart tied with Qian Qian knot, 100,000 love shows" as the loud slogan, grasping the open mind of modern young people who tend to reveal their true feelings, actively mobilizing the enthusiasm of couples in love to express themselves, and connecting the handkerchiefs of each couple's love vows, names, blessings and other contents. This colorful and exciting "love story" naturally became a beautiful landscape under the spring breeze.

Detailed implementation rules:

(1) During May Day, the activity of "Heart tied with Qian Qian knot, 100,000 love shows" was held in the square in front of the shopping mall.

Activity: Red soft rope is used to hang handkerchiefs. Each pair of male and female customers can get a handkerchief on the spot, and provide oily markers for customers to write love vows, real names (used to draw lucky customers), blessings and other contents. All the handkerchiefs agreed by customers are tied to the rope by themselves, and the last pair of customers connect them with handkerchiefs, and so on until they are full.

② Draw 1 lucky couple every day, and you can get 2 couples in travel package, a suburb of Shanghai during May Day. The website publishes the list of lucky customers every day, and receives complimentary tickets with valid certificates the next day.

Note: This activity needs the assistance of the management of the Operation Department. The initial budget of handkerchief is 5000 yuan, and 0.5 yuan ×5000 yuan = 2500 yuan; Red nylon rope: 50m×5 yuan /m=250 yuan; The value of the couple travel package is 200×5= 1000 yuan; X promotional activities, totaling 3750 yuan, shall be borne by the mall.

Shopping mall investment planning scheme 4 I. Activity time: June 1 to June 16.

Second, the theme of the event: celebrate the Dragon Boat Festival, welcome the Children's Day, and send gifts.

Three. Activities:

Activity 1. The fragrance of long zongzi at the end of May (June1-June 16)

During the activity, if you buy clothes and department stores all over 98 yuan, and if you buy home appliances and transportation supplies all over 500 yuan, you will get a pack of zongzi with the ticket. The customer's receipts can be accumulated on the same day, which is limited to the use of the same day and is invalid every other day.

(Express delivery is not allowed, and a single ticket is limited to 5 packages at most)

Activity 2: You can choose a darts prize (June1-June 16).

During the activity, if the supermarket purchases more than one 38 yuan, you can take part in the "Happy Flying a Dart Award" activity with the ticket, and you can get 2 darts with the ticket. The receipt of the same day is only used on the same day, and it is invalid the next day. The receipt is not used cumulatively.

Prize setting:

Play 1-5 ring

A pack of shrimp sticks.

A pack of shrimp sticks.

Play 6-9 rings

A bag of zongzi.

A packet of biscuits.

Play 10 ring

Reward a bottle of coke.

Reward a bottle of coke.

Activity 3: Happy Learning on June 1st (May 29th-June 1)