What is disruptive innovation, clayton christensen?

The theory of "subversive innovation" refers to making products simpler, cheaper and more convenient through revolutionary changes in new technologies, thus subverting and disintegrating the original products from the bottom up.

Christensen is the initiator of the concept of "destructive technology" (the concept was first published in Harvard Business Review No. 1995 no1/February, and reprinted in this article in the issue of 1/2 in 2004), so he gained the reputation of "subversion master", and his innovative theory brought new impetus to the business community.

The essence of destructive technology lies in the mainstream technology replaced by cheaper and simpler technology, and it should also be regarded as a marketing challenge, not a technical challenge.

Extended data:

Christensen is the initiator of the concept of "disruptive technology". His research and teaching fields focus on the development and management of new products and technologies and how to open up markets for new technologies. Represented by "the innovator's dilemma" and "the innovator's answer".

Christensen's thoughts can help managers to judge when to follow those widely accepted excellent management principles and when to adopt other principles. Under the guidance of the principle of destructive innovation, enterprise managers can do two things at the same time. On the one hand, they can ensure the healthy operation of enterprises at present, and at the same time, they can mobilize enough resources and pay attention to breakthrough technologies that may eventually lead to the decline of enterprises.

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