Corporate Brand Development of Zhongshan Shiguang Creation Group Co., Ltd.

Being a brand does not mean advertising, but the product value is the core of the brand. From 65438 to 0999, the group gathered the wisdom of all parties and successfully developed the first boutique community "Fuli Garden", which was sold out in two weeks. R&F Garden has maintained a leading level in both planning and design and building quality, because the Group regards building quality as the life of the enterprise from beginning to end, paying attention to the overall situation and paying more attention to details. Therefore, at that time, the group leaders pointed out that people-oriented real estate should be established and their own brands should be established. Only in this way can enterprises survive and develop continuously. They put forward the concept of building quality, which shows that the brand road created by Shiguang began at the beginning of its business.

In 2000, the first garden-style community "Lijing Garden" with an area of nearly 50,000 square meters was developed. 200 1 Complete the development of "Green Xuan Ying" garden, a Japanese boutique building; In 2002, the Maldivian style building "Green Banyan Residence" garden was developed. In 2003, the landmark building "Lijing City Plaza" in Sanxiang was developed and completed. In 2004, the Golden Palm Garden, an aristocratic building in Southeast Asia, was developed and completed. In 2005, the European modernist community "Lijing Jiayuan" and the Mediterranean coastal city-state life museum "International Xintian" were developed. The successful development of each building has condensed the infinite wisdom and hard work of people all over the world.

In 2005, Shiguang was formally established as a group enterprise, forming a large enterprise group integrating real estate development, construction engineering and property services. In the same year, the Group made every effort to sum up five years' experience in real estate development, and elaborately built Dongcheng Garden (Phase I), a large Mediterranean-style community. As soon as it asked about the city, it won a large number of guests from Zhongshan, Zhuhai and Macao, and lived and worked here. Since then, the product grade created by Shiguang has risen rapidly, and the concept of human settlement has become more mature and gradually internationalized. The only constant is its architectural quality, which is consistent and trustworthy for life. Since then, the establishment of stone light has also gone out of the three townships and gone further. 2005 is a "leap year" for the development of the group, and it is also a milestone in the history of the establishment of Shiguang!

From 2006 to 2009, the Group has successively developed and built various large-scale noble residential communities with different customs, such as Dongcheng Garden (Phase II and Phase III), Australian pure villa community "Blue Mountain Villa", European pure leisure town "Greenwich", elite living area "Dongcheng Apartment No.38" and Southern California large community "Dongcheng Yishu". At the same time, the enterprise spirit has also been upgraded from "building with heart" to a higher level of "carefully building a home", striving to provide customers with an ideal living space in spirit and life, and fully interpreting the connotation of "home" by deepening products and services. The brand influence created by Shiguang is gradually gaining popularity!