Corporate Strategy of Xuhui Group

"Strategic guidance", Xuhui is based in Shanghai, covering the whole country, taking root in the Yangtze River Delta region, the Bohai Bay region and the central and western regions. At the same time, the main business will be expanded to second-and third-tier cities with growth potential, with development projects covering Shanghai, Beijing, Chongqing, Tianjin, Changsha, Hefei, Fuzhou, Tangshan, Suzhou, Langfang, Zhenjiang, Jiaxing and Xiamen.

"Ability-driven", Xuhui combines humanistic spirit and values to develop "classic, comfortable, healthy and green" products of the times. Livable, just-needed, mid-range mainstream products, high-end, tree-brand star products, garden-style, sales-oriented commercial characteristics products, new products and new technology exploration concept products have formed Xuhui's "four categories and ten series" product system to provide customers with accuracy.

Focusing on the core business philosophy of "people-oriented", Xuhui advocates "happy work and happy life", forms an organizational culture of "simplicity, transparency, sunshine, respect, trust and openness", believes in the core values of "honesty and integrity, grateful responsibility, unity and hard work, learning and innovation", and embodies "courage to struggle, courage to take responsibility, loyalty and dedication, self-challenge and pursuit of Excellence.

"Growth, gratitude and leap". With the continuous development of the enterprise, Xuhui has always fulfilled its social responsibility as a corporate citizen, from "helping students" and "charitable donation" to "earthquake relief" and "environmental protection". Set up a "special fund for public welfare" and launch the "Rising Sun Action" of "Hundred Schools in Five Years" to encourage gardeners to take root in education and help students realize their grand ideals in life.

Looking forward to the future, Xuhui is committed to "becoming a respected world-class real estate enterprise" under the mission of "creating a better life with heart".