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Is there a shopping mall in Beijing that specializes in selling famous brands? Such as LV bags
Before the opening of Guangxin, the position of ITC in Beijing seemed unparalleled. With the appearance of Xinguang, it has brought new impacts to people and broken the myth of the past.
Guangxin Tiandi Shopping Plaza is a top-level shopping plaza built in CBD business district with a total investment of 750 million yuan by Taiwan Province retail giants Shin Kong Mitsukoshi Department Store and Beijing Hualian Group. It has a luxurious lineup and 90 international top brands and 938 world-renowned brands. Including top brand flagship stores 10, 24 well-known brand stores with counters for the first time in China, 42 new concept stores with internationally renowned brands, and 53 brand stores with counters for the first time in Beijing.
The total area of Guangxin Tiandi173,000 square meters. Prada, Chanel, Gucci, San Ferragamo, Hugo Boss, Coach, etc. A flagship store has been set up in Guangxin Tiandi. These flagship stores will achieve "zero time difference" at the same time for the first time, and the new products in each season are no different from those displayed in Parisian stores or new york stores. Among them, GUCCI flagship store covers an area of about 1500 square meters, which is larger than Hong Kong Central Plaza store. And there are internationally renowned new concept stores such as Dunhill, BV and Annasu, as well as more than 70 well-known brands that opened counters in China and Beijing for the first time. This shows that Beijingers have n kinds of luxury choices. I may be ranked first if I am not careful: the first person in China to wear these brands.
Yansha Friendship Mall is famous for its high-priced goods.
1992, Yansha Mall was completed in a wheat field, and the high-priced goods filled with shelves quickly became famous in the rich circle, and the famous Yansha business circle was also formed.
In the eyes of many people, Beijing Yansha Friendship Mall itself is like a luxury, so that a popular saying among mass consumers: "If you want to know the life of the world's richest people, go to Yansha Mall."
Founded in 1993, Beijing Yansha Friendship Mall is the first Sino-foreign joint venture retail business enterprise approved by the State Council. Because of this, its vitality was much stronger than that of many state-owned department stores at that time. Yansha Mall has a building area of 40,000 square meters and a business area of 22,000 square meters. Together with Kempinski, Kunlun, Great Wall and other five-star hotels, it forms a high-consumption business circle in JD.COM.
Among the imported goods that account for 30% of Lufthansa Mall, international brands abound, including French cosmetics, Swiss watches, Japanese household items and American office series. Lufthansa has 10 luxury brands, namely Cartier, Dzheniya, WMF, Giaenchy, Lancel, Canali, Pal Zileri, Montegiappa, Chusadi jeans and so on. It also operates 6.5438+10,000 kinds of high-quality goods with 400,000 colors and specifications, and almost all domestic well-known trademarks have a place in Yansha.
Yansha always appears as a high-end department store. In recent years, with the adjustment of business strategy, more and more international luxury brands have entered Yansha Mall. Only in today's luxury goods everywhere, Yansha's name has overshadowed the mall itself.
The grade of Oriental Xintiandi is improving day by day.
The Oriental Xintiandi Shopping Mall developed in Li Ka-shing, with an area of over 6,543.8+0.2 million square meters, is one of the largest shopping centers in Asia, and has now developed into a place where famous brands in Beijing plant flags, and it is also a newly rich consumption place of Wangfujing (600859, Guba). As a comprehensive shopping mall, Oriental Xintiandi has shown a new situation in men's and women's clothing, jewelry, watches, catering and entertainment facilities since 2005.
The upgraded Oriental Xintiandi Zone II provides new areas for luxury enjoyment in Beijing, including the world's largest flagship store of Omega Cheretti 188 1, the flagship store of Iron Lion Tony, and Chusadi, Miss Six, Costumeuomo, tommy hilfiger and Gieves &;; Hawkes and more than 40 flagship stores have opened in this area.
In addition, there are Shisheido, SK II and the first H2O flagship store in China; Hengxin Diamond Palace, the largest diamond in Asia; Car showrooms include Rolls-Royce, Lamborghini, Audi and Volkswagen showrooms. There is also sony explorascience, the first experiential technology exhibition hall in Asia except Japan. The UG floor of Grand Hyatt Oriental Hotel will set up a world-class jewelry and watch area-"Zuncui Time Hall", and the platform floor of Oriental Plaza will be shaped into a high-end consumption area with CEO as the target group-"Sky Avenue", which will provide unique top-level brand exhibition halls and high-end catering for Jinling who works in the office building of Oriental Plaza and high-end consumers in other parts of Beijing.
The opening of flagship stores of various brands means that the second district of Oriental Xintiandi, featuring top international fashion brands, will become another high-end fashion center in Beijing. It is reported that these stores will keep pace with international fashion, and high-end fashion new products that appear in Paris and Milan every year will also appear in Beijing stores.
Most people who go shopping in Oriental Plaza are white-collar workers. Oriental Xintiandi has not entered many first-line brands in terms of positioning and investment promotion, mainly second-line and sub-line brands. But now the brand positioning of Oriental Plaza has been raised a lot, such as Omega, Celetti, Iron Lion Tony and so on. The reporter found that many of his brands have actually improved by more than one or two grades compared with five years ago.
Saite Shopping Center is the first luxury store.
1990 is the first year for luxury goods to enter the Beijing market. In August this year, Guo Mao Shopping Center opened, and four months later, Saite Shopping Center opened. Strictly speaking, Saite is no longer a so-called luxury consumption place, but has taken the lead in introducing the retail business model of brand stores in Beijing, becoming a famous modern shopping place in Beijing that mainly provides high-end goods and services. It should be said that the significance of Saite lies in that it has taken the first step of Beijing's business from scratch and accelerated people's cognition of business.
At the beginning of the opening of Saite Shopping Center, the prices on its shelves really surprised Beijingers in 1992: British Rolex watch155,000 yuan, German Montblanc fountain pen 7900 yuan each, and Guangdong Chaozhou embroidery tablecloth1000,000 yuan! Today, more than ten years later, it may be nothing, but in those days, one of the motivations for many consumers to patronize Saite was to see what was behind the astronomical figures.
It's not just these numbers that can be changed. Before Saite, Beijingers and even China people never enjoyed the shopping environment and smiling service. But more than a decade later, many of the above services have already been seen in major shopping malls in Beijing. For more than ten years, with the emergence of luxury shopping malls, Saite's monopoly position has long been broken.
The north gate of Saite has been completely renewed after its successful bid for the Olympic Games, but now Saite has gradually faded out of the sight of "luxury consumption". Faced with the pressure of international retail giants, retail operators and public opinion in Beijing are probably most concerned about staking the land, and the price is no longer the focus of debate.
The oldest luxury store in Guo Mao Shopping Center.
China World Hotel is the best five-star hotel in Beijing, and Guo Mao office building is the most famous first-class office building in Beijing. As its companion, Guo Mao Shopping Center must also be at a five-star level. The core of this grade is not the decoration cost of 40 million dollars, not the modern olive modeling and skating rink, but what kind of famous products you choose. The combination of 40 world-class famous brands, 60 clothing brand stores and 200 fashion stores constitutes the luxury lineup of the International Trade Mall.
Guo Mao Mall opened in August, 1990, and took the lead in introducing the retail business model of brand stores in Beijing, with a total construction area of 60,000 square meters and a business area of 30,000 square meters. From 65438 to 0999, Louis Vuitton opened the second leather goods store in Guo Mao Mall after Wang Fu Hotel, becoming the first luxury brand to settle in Guo Mao. In the following years, the number of luxury goods in Guo Mao Mall has increased several times.
In May, 2000, the new International Trade Mall was rebuilt and expanded at a cost of US$ 40 million. It is understood that the transformed Guo Mao Mall has settled in 185 brand stores, among which more than 40 international first-line brands such as LV, GUCCI and Cartier are concentrated in the boutique area on the first floor of the most expensive shopping mall. A salesperson at Macon Discount Store revealed that "the monthly flow of 300,000 yuan is not prominent in these world famous stores, such as the LV monthly flow of about 3 million yuan in Guo Mao."
As the third phase of the International Trade Project is about to start, International Trade has gradually become the center of the international trade circle from the property construction group 10 years ago, and then the core of the CBD of Beijing Central Business District, and its leading position has been established. Although there are luxury goods merchants such as Guangxin Tiandi and Financial Street (000402, stock bar) shopping center, there are still a large number of luxury goods buyers who only recognize the golden signboard of "International Trade".
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