Model essay on supermarket planning book

# Planning # Introduction In recent years, the total number of stores, the total area, the number of employees, the total sales volume and the total profit of the supermarket industry in China have shown a steady upward trend. The following is a sample of supermarket planning book, welcome to read!

Pianyi supermarket planning book model essay

A brief introduction to the prospect of wholesale and retail supermarkets in Sheng Da:

Sheng Da Wholesale and Retail Supermarket is a small supermarket located in Lihe Town, xinzheng city City, Henan Province. It is mainly located in the west of Lihe Town Junior High School and the north of Qilitang Primary School. Its business area exceeds 80 square meters. Mainly engaged in student supplies and residents' daily necessities. The environment in the store is clean, the facilities are complete and the management is in place, which is very popular with customers. Our shop refuses all products from informal manufacturers, all "three noes" products and all fake and shoddy products to flow into the supermarket.

Market prospect:

The development of modern society is accelerating day by day, and people's living standards are constantly improving. However, the gap between the rich and the poor is also widening. Nowadays, with rising prices and great employment pressure, it is becoming more and more difficult for people to earn money, and most people have to put frugality first in their daily lives.

Because they know that most consumers are more and more concerned about whether the products are worth the money. In today's society with high consumption level, their monthly income is not much, so they must be frugal in their daily consumption. The emergence of "new life" is precisely adapted to this situation of life consumption.

The goods on the shelves of wholesale and retail supermarkets in Sheng Da are of good quality and rich in product types. Most importantly, the goods in wholesale and retail supermarkets in Sheng Da are very cheap and practical. As long as you spend a few dollars, you can buy goods that suit your needs. It is not cost-effective to spend several times on the same product in a big shopping mall. The establishment of these wholesale and retail supermarkets in Sheng Da mainly caters to the needs of young people who pay attention to fashion but have little money in their pockets, housewives who scrimp and save, and more and more elderly people, so they are increasingly welcomed by them.

Opening this kind of wholesale and retail supermarket in Sheng Da doesn't need much investment, and the scale doesn't need to be too large. It only takes 20 thousand yuan to drive. Our business model is mainly small profits but quick turnover, and the profits also add up. All products are directly purchased from authentic manufacturers, with guaranteed quality and maintained price. Nowadays, the supermarket market has broad prospects and unlimited development potential.

Second, the purpose of marketing planning

Through market research and statistics, we have conducted extensive exchanges and discussions on issues of common concern to our store, and put forward many constructive suggestions on future business development, platform construction, scale operation and standardized management, and formed a certain understanding. How to improve and perfect this work has become a new topic of logistics service guarantee system and logistics management innovation. We summarized the following points:

1. Expand business scale

2. Increase the variety of products

3. Improve customer satisfaction

Third, the market environment analysis

(A) Swot analysis

1. Advantages: The competitive advantages of "Sheng Da Wholesale and Retail Supermarket" are as follows:

1) Excellent geographical environment and convenient transportation, close to several schools.

2) The flow of customers is fixed, mostly students.

3) The scale is larger than that of nearby shops, and the variety is complete.

4) Buy goods in large quantities, with bargaining power and lower cost.

5) Competitive advantage, occupying a large market share.

2. Disadvantages: The competitive disadvantages of "Sheng Da Wholesale and Retail Supermarket" are shown in the following aspects:

1) The advantages of human resources have not been brought into full play, and there is a shortage of internal personnel.

2) Lack of intangible assets advantages and good brand image.

3) Failure to grasp the shortage or elimination of some commodities in time.

4) A large number of mainstream customers are lost during holidays or winter and summer vacations.

5) Lack of proper promotion and profit-making promotion activities.

3. Opportunities: The potential opportunities in the "Sheng Da Wholesale and Retail Supermarket" market are as follows:

1) With the introduction of residents in residential areas, the market demand share increases and supermarkets can expand rapidly.

2) Supermarkets can use their strong local distribution experience to fight against new competitors.

3) Newcomers in residential areas become the customer groups of supermarket expansion and development.

4) Residential areas become the sales direction for supermarkets to introduce other commodities.

5) Supermarkets should carry out publicity and promotion, carry out profit promotion activities, expand customer base and increase customer purchases.

6) We can develop products that customers outside the supermarket pay attention to and provide more service concessions.

4. Threat: The external threat of "Sheng Da Wholesale and Retail Supermarket" is manifested in the following aspects:

1) The customer source is single, and the development of commodity varieties is limited by customer conditions.

2) The supermarket has not established a good relationship with consumers and lacks the image of goods, which leads to consumer complaints.

3) The customer base will change or increase, and competitors will have strong competitiveness.

4) The impact of some substitutes led to a decline in supermarket sales.

5) Holidays cause periodic sales decline.

Model essay on the second supermarket planning book

1. Activity theme: Celebrate the 7th anniversary of * * Supermarket. 2. Activity time: March 5, 20xx-April 20xx 1.

Third, the purpose of the activity:

1. Taking the seventh anniversary of the Four Clean-ups as an opportunity, we plan a series of activities to further publicize the overall image of the enterprise, its popularity and reputation among customers and suppliers.

2. Take March 8th Women's Day, 3. 15 Consumer Rights Day and the seventh anniversary of the company as an opportunity to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales.

3. By planning a series of activities, deepen mutual understanding and emotional exchange between xx Super Plaza and consumers.

4. Expand the visibility of enterprises and further establish the social image of "caring for community residents and building a warm home together".

Four. Target audience: customers, employees and suppliers

Verb (abbreviation of verb) activity slogan:

First, targeted advertising language:

1. Warmly celebrate the 7th anniversary of Shenzhen * * Company!

2. Warmly celebrate the 7th anniversary of the establishment of * * Supermarket!

3.* * Le Qing is in the "Big Seven".

4, sincere company for seven years, sincere service forever!

5, service * * We will work harder!

6. Send a big gift to celebrate the seventh anniversary.

7. Give you a gift for the seventh anniversary of holding hands.

8.* * Supermarket wishes all female friends a happy holiday! (Celebrating Women's Day on March 8)

9. All people take action to care for women. (Celebrating Women's Day on March 8)

10, xx "3.15" every day. (Consumer Rights Day)

B, the company's common image advertising language:

1, love is sincere family and even relatives.

2. Quality, service and value for money!

3, caring for community residents * * * Building a warm home 4, XX quality service project.

Activities and initiatives of intransitive verbs:

1, store layout:

A. Off-site layout:

1) Large-scale and huge: each branch will make it according to the actual size of the building, and the content is the promotion information of this theme.

2) Small banner: the content is congratulations from well-known enterprises; For example, PepsiCo wishes the seventh anniversary of the establishment of the company. (Please ask the purchasing department to send the supplier list to the marketing department in advance)

3) Ink painting: mainly announce all the contents of this theme promotion activity, convey the activity information and attract customers.

4) Window glass: Rationalize the window glass to increase the festive atmosphere of the company's seventh anniversary.

B, site layout:

1) flag paper: design and make a flag paper with the theme of the company's seventh anniversary to set off the store atmosphere and beautify the shopping environment.

2) Celebration banner: The banner of "Celebrating the Seventh Anniversary of the Establishment of XX Company" is hung in the middle of the gate.

3) Cashier and entrance: make corresponding corporate image propaganda language and various theme activities.

4) Hand-made flag paper: In the conspicuous area of the store, hand-made flag paper with various publicity contents is made.

5) Lantern (pulling flowers): set off the atmosphere.

6) According to the actual situation of the store, design and make a series of advertising billboards to beautify the store and transmit information.

2. Media promotion:

1) Poster Stage 3:

The first issue: March 8th Women's Day: 2p (February 27th-March 8th).

The second issue: the seventh anniversary of the company: (March 5-March 18) 8p90 items.

The third issue: the seventh anniversary of the company: (March1September-April 1) 8p90 items.

Mainly in the form of special offers and gifts.

2) Live broadcast: rolling corporate culture, introducing special information and promotional activities, stimulating customers' attention and enthusiasm for participation, influencing customers' buying behavior and increasing sales.

3) Personnel advertisement: All personnel must fully understand the promotional activities carried out this time and do a good job in explaining the activities of each customer.

4) TV and newspaper advertisements.

3. Promotion activities:

When spring is in full bloom, we will celebrate the anniversary of the company and have passed the seventh anniversary in the waves. Looking back, we have always taken "quality, service and value for money" as our business philosophy, which has satisfied every customer and won unanimous approval from all customers. Looking ahead, we always believe that we will think more and do better for you. To thank you for your * *.