What are the main businesses of e-commerce companies?

1 What are the application functions of e-commerce?

As a new media, Internet, a pre-sale service, has the characteristics of "instant interaction, cross-time, multimedia display", emphasizing interaction, and the advertising materials are updated faster than traditional media. Enterprises can use home pages and e-mails to advertise globally. Customers can use the online Search tool (Search) to quickly find the required product information.

Online sales service mainly helps enterprises to complete business processes such as consultation and negotiation with customers, online ordering and online payment. For companies that sell intangible products, online sales services provide online customers with the opportunity to try products directly, such as audio-visual products audition, trial viewing and software trial.

After-sales service Online after-sales service mainly includes helping customers solve problems in product use, eliminating technical failures, providing technical support, transmitting information on product improvement or upgrade, and attracting customers' feedback information on products and services. E-commerce can conveniently use the format files such as "Select" and "Fill in the blanks" on the webpage to collect users' feedback on sales services. In this way, the marketing of enterprises can form a closed loop. Online after-sales service is not only quick response, high quality and low cost, but also can greatly reduce the work intensity of service personnel.

2 three types of e-commerce applications

(1) e-commerce within enterprises

That is, enterprises process and exchange business information through intranet. Intranet is an effective business tool. Through firewalls, enterprises isolate their intranets from the Internet. It can be used to automatically handle business operations and workflows, enhance access to important systems and key data, * * * enjoy the experience, * * * solve customer problems, and keep in touch with the organization. Through e-commerce within enterprises, it can bring the following benefits to enterprises: increasing the agility of business activities, responding to market conditions faster and providing better services to customers.

(2) E-commerce among enterprises (B-B mode for short)

That is, business-to-business e-commerce activities through the Internet or private networks. Inter-enterprise e-commerce is the most worthy of attention and discussion among the three modes of e-commerce, because it has the most development potential. According to the statistics of IDG company1September, 1997, the global e-commerce amount on the Internet is 1000 billion US dollars, of which the business activities among enterprises account for 79%. Forrester Research predicts that business activities between enterprises will develop at three times the speed of business-to-personal e-commerce. This is because, in the real physical world, the commercial trade volume between enterprises is 10 times that directly purchased by consumers.

(3) E-commerce between enterprises and consumers (B-C mode for short)

That is, enterprises provide consumers with a new shopping environment-online stores, and consumers shop and pay online through the Internet. Because this model saves time and space for both customers and enterprises, greatly improves transaction efficiency and saves unnecessary expenses, online shopping will become one of the most lively topics in e-commerce.