Development prospect of property management enterprises

Abstract: With the continuous improvement of China's market economy system, private property management enterprises are constantly emerging. Private property management enterprises have a bright future in China, but their external development environment is not perfect. Private property management enterprises should seize the opportunity, give full play to their own advantages and accelerate their own development. Private property management enterprises are economic entities wholly or partially owned and directly operated by private collectives or individuals. The private mechanism attracts people's attention mainly because private enterprises have obvious vitality compared with state-owned enterprises. First, the external environment for the development of private property management enterprises needs to be improved. With the establishment and further improvement of China's market economic system, private property management enterprises have made great progress, but we must be soberly aware that there are still many places to be improved. First of all, the policies and regulations of the property management industry lag behind. With the rapid development of property management in China, private property management enterprises are constantly emerging, and problems in property management are also constantly emerging. The legislation of property management is relatively backward. Today, although the Property Management Regulations have been promulgated, the relevant supporting regulations are still being revised and demonstrated, and the legal system of property management has not been fully established. In this case, there is no legal basis for property management, and the legitimate rights and interests of owners and property management enterprises can not be effectively protected, which greatly hinders the further development of property management. Although the relevant ministries have promulgated some relevant laws and regulations, these laws and regulations are not systematic, complete and targeted, and they are all administrative regulations, which have not risen to the level of laws and regulations, and obviously cannot meet the needs of the rapid development of the property management industry. Secondly, due to improper publicity, owners do not know enough about property management, and some false reports mislead some owners. In order to attract audiences and readers, some media lack professionalism and ethics, expand the contradiction of property management at will, are keen on the hype of typical property management events, and lack rational guidance and publicity for society, enterprises and owners. Second, the advantages and opportunities faced by private property management enterprises can be summarized in four words: small, special, new and good. The so-called "small" refers to the projects developed by small communities and small developers that are ignored by large property management companies. Small communities, small developers, small properties, large enterprises often disdain to enter. On the other hand, the advantage of private property management enterprises is that the management cost is relatively low. If they can make efforts to integrate resources and reduce management costs, and do a better job in providing property management services that community owners need most, private property management enterprises can not only gain a foothold in small communities, but also achieve good development. "Special" refers to properties different from ordinary houses and office buildings, such as hospitals, schools, stations, docks or high-tech industrial plants with special requirements. With the continuous acceleration of urbanization and the continuous improvement of people's living standards, there have been many cross-regional, different types and different grades of property market segments. Due to the difference of regional payment ability, the service category, service level and service content required by each property and market segment are different, which determines that China's property management market cannot be monopolized by a few or dozens of property management enterprises in a short time. If private property management companies have expertise in some aspects, it is their special advantage. They can consciously enhance and expand this advantage and provide owners with services that other enterprises cannot provide. This is also the way for private property management enterprises to win in the property management market competition. "New" means constantly exploring new markets and expanding new services of property management. With the rapid development of the real estate industry, there are more and more personalized properties and properties that emphasize different positioning. In order to develop their own brands, these new properties inevitably need personalized property management services. Individualization is an advantage that general large enterprises do not have, and this part of the market provides a space for private property management enterprises, especially small and medium-sized property management enterprises to survive and develop. Although there are differences in scale and service depth in the property management service market, property management enterprises should not only focus on the growth of quantity, but also focus on providing owners with the services they most urgently need. Compared with the extension in quantity, expanding the connotation of property management services is not only conducive to improving the service quality of enterprises and building brands, but also allows owners to get more benefits. "Good" means to make every effort to improve the service quality and win a good corporate image when receiving a property project. Being an enterprise, like being a person, a bad reputation is extremely destructive to the enterprise. Business ethics is a kind of productive force with strong sustainability, which can produce huge economic benefits, and professional ethics is the essence of sustainable development of enterprises. The property management industry requires enterprises and employees to "do every detail carefully", and their employees should have a strong sense of service and high psychological endurance, and be able to handle all kinds of communication with owners and customers with different levels, different personalities, different purposes and different needs. The characteristics of private property management enterprises determine that if they want to survive, they must have a strong sense of service, restrain themselves, restrain employees' professional behavior and service attitude, and be able to "bear the burden of humiliation" in dealing with various relationships with owners and customers, which is precisely the advantage of private property management enterprises and the driving force for their development. Three. Opportunities and Prospects for the Development of Private Property Management Enterprises Xie, Chief Economist of the Ministry of Construction and President of China Property Management Society, wrote an article entitled "Private Property Management Enterprises are Promising" in China Property Management magazine. Xu Jun Da, executive vice president of China Property Management Society, also pointed out at an industry seminar: "We should correctly understand the position and role of private property management enterprises in China's property management industry ... Private enterprises should overcome difficulties, gain a firm foothold in the fierce market competition, and continue to grow and become a new force in China's property management industry. In fact, private property management enterprises, especially small and medium-sized property management enterprises, are currently facing unprecedented development opportunities. The first opportunity is China's entry into WTO, which will have many influences on China's property management industry: firstly, it will lead to the expansion of the property management market and provide living space for the development of property management enterprises; Secondly, the government's industry management and property management laws and regulations will be gradually improved, which is conducive to property management enterprises to participate in competition in a more fair and reasonable policy environment; Third, the entry of foreign property management enterprises will bring new competitive ideas and management models. The biggest advantage of private property management enterprises is that their good operating system is very suitable for the development needs of society and industry at this stage. For example, private property management enterprises have clear property rights, refined personnel, low operating costs, keen response to the market and high decision-making efficiency. When making decisions on major issues, they can make decisive decisions in a short time and easily seize opportunities and find new projects; Private property management enterprises have a strong sense of market distress, and the system innovation and management innovation are flexible and applicable, keeping pace with the times; Private property management enterprises pay attention to such employment concepts as "those who are capable are superior to those who are mediocre", "survival of the fittest" and "salary is closely linked with performance", so their talent growth rate is much faster than that of state-owned enterprises; Private property management enterprises implement a completely market-oriented distribution system, and employee income is linked to performance, which can stimulate the enthusiasm of all employees in the enterprise to the maximum extent; Personalized service and difference are the characteristics of modern property rights market and the disadvantages of established state-owned enterprises. This situation provides a suitable development space for private property management enterprises. In addition, the standardized development of the industry will bring good news to private property management enterprises. Article 24 of China's first "Property Management Regulations" clearly stipulates that the construction unit of residential property should select property management enterprises with corresponding qualifications through bidding. This has brought equal competition opportunities to private property management enterprises. At the same time, the promulgation of relevant implementation rules matching the Regulations will greatly improve the legal environment and market environment of the property management industry.