What does Evergrande do?

1. The abbreviation of Evergrande Real Estate Group Co., Ltd. is a holding subsidiary of China Evergrande Group and a real estate business platform of the Group. Its headquarters is located in Guangzhou, China.

2. China Evergrande Group is an enterprise group integrating people's livelihood housing, cultural tourism, fast-moving consumer goods, agriculture, dairy industry, animal husbandry and sports industry, with 80,000 employees.

3. Evergrande Group is a super-large enterprise group with people's livelihood housing industry as its core and integrating business, hotel, sports and cultural industries.

4. At the beginning of its establishment, Evergrande established its corporate culture, Evergrande's purpose, quality as a brand, and integrity as a great cause; Evergrande spirit, hard work, selfless dedication and hard work; Evergrande style, careful planning and efficient implementation.

Extended data:

1 and "first-class scale" are the basis of Evergrande's "three first-class" target strategy. Before 2004, Evergrande took root in Guangdong and developed rapidly. Since 2004, Evergrande has put forward the development strategy of rapid national expansion, and quickly realized the national layout of projects and standardized operation of products.

2. "First-class brand" is the core of Evergrande's "three first-class" target strategy. In terms of brand strategy, Evergrande is determined to implement the boutique strategy, with the strategic policy of "building Evergrande boutique and shaping international brands".

3. From the perspective of globalization, Evergrande Real Estate Group has gradually formed a first-class management model with Evergrande characteristics by rationalizing organizational structure, institutionalized construction, supervision and restriction mechanism, target plan management and corporate culture construction, and the "Evergrande Model" is well-known throughout the country.

4. "First-class team" is the guarantee of Evergrande's "three first-class" target strategy. In terms of talent strategy, before Evergrande decided to expand to the whole country in 2004, it reserved a large number of outstanding talents through a high-standard and moderately advanced talent introduction mechanism and a scientific and perfect internal training mechanism.

5. In terms of management strategy, Evergrande has formed an effective, advanced and unique compact group management mode, which is in line with the development status of China super-large enterprise groups and the future development direction of becoming a world-class enterprise with international competitiveness.

6. Since the development of Evergrande, with the creation of spiritual culture as the guide, it has developed institutional culture, optimized behavioral culture and upgraded material culture, thus forming a unique corporate culture of Evergrande.

References:

Baidu encyclopedia-Evergrande group