Model essay on introduction of real estate company

Real estate is a hot topic recently, and many real estate companies are developing rapidly. This article is my sample introduction to real estate companies, for reference only.

Model essay on real estate company profile 1

Hubei Pinxuan Real Estate Co., Ltd. was established on July 28th, 2000 with a registered capital of 654.38 million yuan. The corporate governance structure is designed in strict accordance with the modern enterprise system, with reasonable management structure, perfect system, clear division of labor among departments and smooth cooperation. More than 80% of employees have senior professional titles or bachelor degree or above. Pengchang, Xiantao City, with strong financial strength and highly specialized project development and management capabilities, is a new real estate army with a strong sense of social responsibility and leading scientific and technological innovation in the real estate industry.

Since its establishment, the company has been adhering to the business philosophy of "people-oriented, innovative development, sizing up the situation and taking the lead in setting an example", and built the "Golden Washington" project in Zhong Ling Community, the core business district of Pengchang. Pinxuan Real Estate will build Pengchang's chief comprehensive livable ecological community with the concept of "quality always comes first, customers always are God" and international standards and vision.

Adhering to the enterprise spirit of "harmony, pragmatism, innovation and high efficiency" and the enterprise mission of "creating life for customers, creating value for society and creating opportunities for employees", Hubei Pinxuan Real Estate Co., Ltd. will continuously increase the scientific and technological content of development projects, take it as its own responsibility to promote building application technology, improve urban ecological environment and improve residents' quality of life, and continue to explore and develop high-quality green ecological real estate for building a modern eco-tourism city and building a new socialist countryside. Department, Finance Department, Human Resources Department, Party-mass Work Department, Audit Department, Investment Management Department and Legal Department. There are 0/7 enterprises directly under the company and 4 directly controlled project companies.

China Housing Group Company seized the development opportunity and focused on developing real estate in key cities. In recent years, the company's production, operation and asset management have made new development and achieved good economic benefits. All the existing projects have been successfully developed, especially Changjiu Tiandi, Lecheng, Yiyuanju and Xishan Beauty Salon, which are developed in Beijing, and enjoy high popularity in the market. A new round of projects is also being started one by one.

Entering a new historical stage, China Housing Group Corporation has conscientiously implemented the spirit of the central government, taken the pilot project of the board of directors of central enterprises as an opportunity, accelerated reform and development, seized the historical opportunity of real estate development, highlighted its main business, made pioneering efforts, and strived to build itself into a large-scale central enterprise with comprehensive strength and core competitiveness.

Brief introduction of real estate company model essay II

China Real Estate Development Corporation was established on198116 with the approval of the State Council. It is the earliest real estate development enterprise in China. Formerly known as China Housing Construction and Development Corporation, it was renamed as China Real Estate Development Corporation 1987 1 1 in June. 1993 65438+ 10, with the approval of the State Council, it was renamed China Real Estate Development Group Corporation, and China Real Estate Development Group was established with this company as the core, which is a wholly state-owned enterprise. Xiao Tong, Yang Shen and CCB, vice ministers of the Ministry of Construction, respectively served as the chairman and vice chairman of the first and second board of directors of the company. In April, SASAC the State Council appointed a new leadership team. SASAC appointed a new board of directors from June 5th to1October 6th, 2008. The board of directors is composed of 9 people, with Zhen as the chairman and Xu,,, Ren Chuanjun, Fan, Pan Chongyi, and Zhao Rubing as the directors. The management team consists of five people, namely: general manager Xu, deputy general managers Shen, Chen, Han,.

1999 1 month, in accordance with the spirit of the Central Committee of the Communist Party of China and the State Council about the decoupling of the central party and government organs from the directly managed economic entities and enterprises, China Housing Group Corporation was decoupled from the original superior construction authorities and became a state-owned backbone enterprise mainly managed by the central government. China Urban and Rural Construction and Development Corporation, China Guang Shun Real Estate Development Company, Huatong Real Estate Co., Ltd. and Zhongfang Investment and Construction Company, which were originally affiliated to the Ministry of Construction, were merged into Zhongfang Group Company according to the requirements of the central authorities. In recent years, it has successively received many enterprises such as China Kelly Industrial Co., Ltd., China Tiancheng (Group) Corporation, Great Wall Real Estate Corporation, Beijing Roy Engineering Construction Company, Sino-Singapore Economic Development Company, Shanghai Hua Hui Industrial Company, Fujian Anhua Development Company, China Zhibao International Economic and Technological Development Company, Zhongtian Industrial Investment Company, china municipal engineering Southwest Design and Research Institute, china municipal engineering Southwest Design and Research Institute, Shenyang Gas Thermal Research and Design Institute of the Ministry of Construction and so on. _ _ year 12 indemnificatory enterprise that received the transfer from the army. Approved by SASAC state-owned assets supervision and administration commission on _ _ _ _ _ _ _ _ _ _ _

Recently, according to the spirit of the State Council SAAC's instructions on real estate restructuring of central enterprises, the real estate projects of Huaneng Real Estate Development Company and China Aviation Materials Group were officially transferred to our company with the approval of SAAC through friendly negotiation. The company has become an important backbone enterprise in three main business areas: real estate development investment and land first-class development, property and hotel management and infrastructure construction. Through institutional reform and business restructuring, the headquarters of the group company currently has eight functional departments, namely, the comprehensive office and the enterprise development department.

Brief introduction of real estate company model essay 3

I. Company Profile:

Beijing _ _ Real Estate Agency Co., Ltd. is a professional real estate service agency mainly engaged in real estate marketing agents and investment consultants, supplemented by market research and publicity.

After years of practice and accumulation, its business scope has continuously expanded to all fields of real estate, such as land evaluation, investment analysis, information consultation, project investigation, market positioning, product planning, conceptual design, marketing planning, advertising promotion, sales agents, marketing consultants, personnel training and so on.

The company has an excellent team composed of high-quality and professional talents, always adheres to the enterprise spirit of "honesty and high efficiency" and the business philosophy of "creating wealth, promoting development and achieving career", always implements the business policy of "customer-centered, quality by management and development by reputation", adheres to the work style and attitude of "honesty, professionalism, rigor and innovation", and strives to win over developers and end consumers.

Second, the business philosophy:

create wealth

Wealth is an eternal topic.

It is our mission to create wealth for developers, investors, property buyers and real estate-related enterprises and people. By providing professional and efficient services to customers, we seek to maximize the interests of customers. We are committed to optimizing the real estate business model, striving to create value for customers, improving the operation and service level of the whole real estate industry, improving the integration of resources in all links, and realizing the comprehensive and professional integration of real estate resources.

Promote development

The status quo is never worth satisfying, because tomorrow is full of opportunities and challenges.

We are committed to continuous innovation and win the trust and respect of customers, markets and society with high-level services, thus promoting the overall development of markets and industries. Have a forward-looking strategic vision and cutting-edge development concept for the market, and constantly explore the road of real estate innovation.

Successful career

What we get through _ _ is not only material satisfaction, but also broad development space, warm partnership, creative working atmosphere, social recognition and respect, etc. She gave us not only satisfaction and interest, but also our common cause.

Three. resources

Elite team

The company is a team of high-quality professionals. The number of employees is maintained at 40-50, composed of elites in the real estate industry. Our team is young and full of passion, with strong cohesion, bringing together many professionals with rich working experience in real estate and related industries.

Collaborative alliance

Committed to the formation of strategic alliance institutions, the cooperation of peripheral think tanks and consultants, the mutual promotion and mutually beneficial cooperation of external professional resources, to provide customers with the most thoughtful service.

With the planning, architecture, gardens, advertising, media, colleges and other related departments to establish a good career and contacts.

Real estate marketing information support platform

Construct a computer management and analysis platform for marketing information that comprehensively reflects and perspects the real estate market, consumer groups and competitors, and provide accurate, timely and complete information support for marketing;

A. Beijing potential buyers background and demand survey information base and analysis system

B. Beijing real estate market sales project information base and analysis system

Real estate advertising monitoring information system of major newspapers and media in Beijing

D. competitive project intelligence research

Four. scope of business

Special market research, research reports are:

1. China real estate market research

2. Research on the market positioning of real estate projects

3. Beijing real estate market and project dynamic analysis

4. Market Express

Real estate marketing planning:

1. Market research and product design

Through targeted, comprehensive and in-depth investigation, research and analysis, combined with the opinions of professional consultants, this paper puts forward suggestions on the market positioning and product finalization of the project, and puts forward systematic suggestions on product design, supporting facilities, landscape planning, related services and obstacle improvement.

2. Financial analysis and evaluation

On the basis of calculating the development cost, combined with market analysis, through the dynamic financial analysis and evaluation of the project, the financial feasibility is investigated, and some suggestions such as capital operation and sales schedule arrangement are put forward to facilitate the developers' capital operation and financial goals.

3, marketing planning and marketing process diagnosis

According to the product characteristics of the project, combined with location, surrounding environment, market supply and demand, customer group characteristics, preferences and other factors, the project is designed in an all-round and overall way, and an effective marketing plan and marketing enterprise plan are formulated for marketing promotion;

Make an all-round and whole-process diagnosis of projects facing marketing problems, formulate feasible improvement plans, and promote the promotion of project marketing.

Real estate sales agent:

Build an organizational system, management system and human resources center with the sales department and planning department as the core and competent for the whole process of professional real estate sales agents.

With the help of professional business system, developers can carry out project marketing in an all-round way with the minimum learning cost and the shortest time cost.

Coordinate and complete the project market research, price strategy formulation, price system formulation, sales strategy formulation, marketing system design, publicity and promotion plan, sales system establishment and management, sales team establishment and management, marketing means integration, sales coordination mechanism establishment and guarantee.

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